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Asia Pacific Conferencing Services Markets
Frost & Sullivan, July 2004
Competitive Technologies to Influence Product Offerings in Conferencing Services Market
Revolutionary advancements in technology along with declining prices are propelling conferencing technologies to a significant position in the area of enterprise collaboration. The following trends are opening up tremendous avenues for future growth:
Migration to IP networks
Increased use of on-demand conferencing
Integration with collaborative elements such as instant messaging
Availability of browser-based solutions
This research service explores growth opportunities in the Asia Pacific audio, video, and Web conferencing service markets by identifying market drivers and restraints. It details the competitive landscape and forecasts pricing and revenue by conference type. It also highlights market trends for technology, distribution, and uptake by verticals. The study provides conferencing vendors with a detailed look at the current end-user dynamics in the rapidly evolving market.
Convergence of Technologies Leads to Unified Conferencing
A major paradigm shift is taking place in the conferencing industry, causing integration with complementary technologies as the industry moves from conferencing to ‘collaborative solutions’. Several product developments have facilitated the offering of end-to-end comprehensive solutions that ease issues related to compatibility and interoperability between discrete product platforms and vendor solutions, says the analyst.
The convergence of voice, data, and video conferencing on a common platform is unifying different conferencing elements to enable customers to quickly, cost-effectively, and dynamically scale bandwidth as well as move from application to application as their demands change. The ability to have a single interface to access any conferencing application will enable users to seamlessly move from audio to web to video conferencing, reducing network complexity and creating a new environment for integrated collaboration.
Improving Economy Encourages Greater Use of Conferencing Services
The economic recovery is well in sight now in the Asia Pacific. Improving IT budgets are triggering new hopes for the industry. An awareness of the benefits of conferencing services along with the recent extensive use during epidemic breakouts and political disturbances in Asia have resulted in significant growth opportunities for these markets.
The growing use of audio, web, and video conferencing is driving efficiency in the most routine business applications and providing a competitive edge to customers, notes the analyst.
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