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World Audio Conferencing Bridge Markets
Frost & Sullivan, Aug 2010, Pages: 57
This strategic analysis is part of Frost & Sullivan’s continued coverage of the conferencing and collaboration marketplace. Frost & Sullivan identifies industry challenges, market drivers and restraints, and provides an in-depth perspective on competitive issues, revenues, market shares and key market trends in the World audio conferencing bridge market. Based on extensive primary and secondary research and robust analytical tools, this research service provides conferencing and collaboration vendors with market information and strategic insight to assist them in their growth strategies.
This Frost & Sullivan research service titled World Audio Conferencing Bridge Markets provides a detailed analysis of the market drivers and restraints, the competitive landscape, revenue forecasts, and growth opportunities in the audio conferencing bridge market. The scope of this research includes vendors that sell audio conferencing bridges to original equipment manufacturers (OEMs), service providers, system integrators, value-added resellers, other distribution channels, and directly to enterprise end users.
Market Overview
World Audio Conferencing Bridge Market on an Upswing as both VoIP and TDM Solutions See Greater Demand
Many audio conferencing bridge and media server vendors experienced a rise in the number of port shipments in 2009. Demand for both voice over Internet protocol (VoIP) ports as well as the traditional time-division multiplexing (TDM) ports was equally strong in the service provider segment, as conferencing providers sought to rapidly expand capacity to meet soaring end-user demand. In the enterprise segment, a declining economy compelled companies to seek a more efficient way to conduct business meetings. Many companies replaced extensive travel with audio conferencing, driving demand for both hosted audio conferencing services, and premises-based bridges.
“Greater familiarity and comfort with the use of audio conferencing in mature markets such as Europe and North America, and the acknowledgement of the cost benefits of the technology in emerging markets such as Asia Pacific have led to increasing usage,” says the analyst of this research. Audio conferencing continues to be a key collaboration and productivity tool for most businesses. Its ability to eliminate or reduce travel costs and boost productivity through more extensive collaboration across geographically dispersed teams helps audio conferencing to receive a fair share of a company’s technology budget.
However, severe price pressures have accompanied growing demand for audio conferencing. Conferencing service providers (CSPs) are impelled to seek cost-effective audio conferencing infrastructure rollouts, which has restricted bridge revenue growth. “Demand for standalone audio conferencing bridges will slow down as UC products that integrate audio conferencing features gain increasing traction in the enterprise market,” explains the analyst. Traditionally, communications, conferencing, and collaboration deployments and usage have been quite fragmented within large customer organizations. At present, businesses are migrating from the silo approach of the past towards a more holistic UC infrastructure. “In response, telephony vendors have sought to integrate audio conferencing capabilities into their telephony platforms,” concludes the analyst. “Additionally, conferencing and collaboration solutions are swiftly becoming integrated into the enterprise workflow.”
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