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Ongoing Transition from Videoconferencing to Collaborative Solutions
Frost & Sullivan, Dec 2003
Emergence of Collaborative Solutions
The fundamental shift from conferencing to collaboration is already underway. Ongoing transition to IP will increasingly enable integration of videoconferencing with applications such as presence detection, instant messaging, streaming, and web collaboration, which are primarily being used on IP networks today. Several product developments have now facilitated the offering of end-to-end comprehensive solutions that ease issues related to compatibility and interoperability between discrete product platforms and vendor solutions.
This research service analyzes the emerging videoconferencing client systems market and its current transition to collaborative solutions. It provides vendors with valuable insights to help increase footprint and penetration opportunities within the marketplace.
Videoconferencing Market Anticipates High Growth With Economic Recovery
Improved financial earnings, signaling an economic revival, are expected to lead to bold investments in the videoconferencing market. The industry had temporarily suffered due to cutbacks in IT budgets, deferred projects, and smaller deployments. As economic pressures lessen in 2004, videoconferencing systems vendors need to focus on improving end-user experience and offering value-added technology to reach critical mass to set off high growth.
Improved Usage and Awareness - Key to Growth of Videoconferencing
While the conferencing and collaboration business environment is characterized by several growth opportunities, low levels of usage and awareness have limited the prospects of the videoconferencing industry segment, notes the analyst. Vendors must continuously address issues of reliability, manageability, and user-friendliness to promote adoption and higher usage.
Further, to distinguish themselves in a fiercely competitive market edging toward maturity, vendors need to develop an application sales approach. Companies that concentrate on improved value proposition, rather than merely offering more product bells and whistles, are likely to find success.
Underserved Mid-market a Prime Target for Videoconferencing Vendors
Videoconferencing solution providers are working on innovatively sustaining their relationship with vertical markets, while moving down to the mid-market in an attempt to increase their customer base. Under utilized as routine interaction tools, videoconferencing client systems are now evolving to offer broader functionality and collaboration features to capture this underserved segment.
Vendors can gain competitive advantage by adopting a channel-centric approach that selectively expands the distribution network while offering high-quality service and support, opines the analyst. The market needs educated, motivated, and efficient channel partners to bridge the gap between vendors and customers.
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