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Apple iPod - A Model Internet Citizen or a Catalyst for Piracy?
Frost & Sullivan, March 2006
This Frost & Sullivan research service, entitled Apple iPod - a model Internet Citizen or a Catalyst for Piracy?, provides qualitative and quantitative analyses illustrating the ways storage is used with mobile devices. In this research, Frost & Sullivans expert analysts thoroughly examine digital rights management in mobile devices.
Market Overview
At an average in 2005, there were only 20.7 songs downloaded from iTunes per iPod. Where is all this excess storage going?
iTunes might not be the only solution to stop people from buying pirated music, but it has undoubtedly brought a transformation in the way digital entertainment is made available to customers. Along with the advantages presented through the iPod and iTunes, combination is also a significant threat. The device itself is a double-edged sword that poses the danger of cutting into the profits of the content owners. Increasingly, consumers are using the iPod not only as a player for iTunes, but also as a player for content from potentially dubious sources, as well as a storage device for all sorts of content that a user might want to carry with them. Still in its very early days, the success of the iPod and iTunes have also shown gaping holes in the present model that need to be fixed - including the ability to store and play illegal content. On the flip side, Apple might endanger its popularity by actually filling that gap, as many users have a huge amount of content gathered through questionable sources.
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