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Viewing report
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U.S. Home Audio Processing and Amplification Market
Frost & Sullivan, June 2001
Strong Home Theater Sales Drive Audio Industry
With DVD players and high-definition televisions (HDTV) increasing in popularity, consumers are investing more in home entertainment systems. As a result, fierce competition is spurring technological advances in the acoustics sector that rival those in the viewing field. With consumer demand driving increased sales, the U.S. home audio market shows no signs of weakening and is set for long-term steady growth.
This in-depth research from Frost and Sullivan examines the U.S. home audio processing and amplification market. By analyzing key trends, drivers and restraints for each component segment—receivers, amplifiers, and surround processors—it provides users with valuable insights to this marketplace, enabling them to pursue opportunities for growth.
Strength of Receiver Segment to Propel Market
With receivers easily controlling the majority of market revenues, increased consumer demand for this product will continue to strengthen and propel the home audio market. To maximize share, companies should consider growing consumer knowledge about the importance of high quality receivers. 'Because it is the control center for all other equipment, the receiver is one of the most important components of a home theater or home audio system. If the processing component is not carefully chosen, the very foundation of the consumers entire audio system is compromised,' states the author of this research. Consumers are willing to pay higher prices for equipment that ensures premier sound quality.
Versatile Connectivity Taps Into Consumer Demand
Since receivers are the foundation of home entertainment systems, versatile connectivity to various components has become an important issue for consumers desiring future system expansion.
'As the home theater market continues to expand, the demand for receivers with flexible connectivity is expected to increase,' states the author. 'During the forecast period, versatile connectivity is expected to strongly impact the potential of the total home audio processing and amplification market.' This Frost & Sullivan research offers a focused analysis of the U.S. home audio processing and amplification market. The analysis and recommendations enable companies to evaluate the markets strengths and potential, allowing participants to make informed business decisions.
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