Brief summary: Scale and volume, the definition of " Alcohol drinks"
9 product categories by Japanese standards
Major players by their sales and share
Potential hit in 7 different alcohol categories
Product package research and analysis
Current issues and the government guidelines
2. Promotional strategies and tactics analysis of leading producers
3. Sales volume with market share in different product groups
4. Alcoholic beverage market perspectives
5. 63 manufacturer/distributor profiles, profitability and strategic plans
This publication replaces (since 1998 Jan.).
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