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Strategic Analysis of the European Market for Software in Passenger Cars
Frost & Sullivan, March 2005
Increasing Demand for Innovation Driving Growth of Embedded Electronics
Quality is crucial in the automotive industry and automakers are constantly looking for differentiated and improved product features to provide superior performance levels to customers. Moreover, the mounting complexity of electronics, combined with need for open interface standards among electronic control units, is also driving innovation in the European automotive software industry. Original equipment manufacturers (OEMs) are turning to software solutions to reduce the number of architectures in their products and are seeking to replace most of the electronics with exchangeable software components. However, the reliability of software solutions when compared to electromechanical and electronics systems is a key concern for OEMs. In the long term, interfacing software components with underlying hardware platforms is likely to require coordinated efforts among system, software and semiconductor suppliers.
This report analyses the European software market for passenger cars, segmenting it into powertrain, chassis and active safety, body electronics and passive safety as well as driver infotainment systems. It also discusses the various market trends and opportunities while providing in-depth analysis of market share, forecasts, drivers, restraints and revenues. This comprehensive study aims to enable companies to align their positioning strategies to benefit from the changing markets and obtain maximum return on investment.
Demand for Performance Enhancement Propels Growth of Software in Passenger Cars
The inability of conventional mechanical solutions to meet the growing need for advanced features such as higher level of safety and driver information is driving demand for software components. The growing demand for intelligent features such as electronic stability programme, adaptive cruise control, lane detection, pedestrian protection, night vision and telematics is expected to boost the uptake of software solutions in the future, says the analyst of this research. Not only do these software modules improve the performance of existing sub systems but also they are also less bulky and faster in operation.
Automotive Software Industry Moving Toward Standardisation
OEMs are currently working with various suppliers in the automotive value chain to establish proper interfacing standards for the automotive software industry. AUTOSAR, a consortium of 25 OEMs, plans to achieve common interface standards for communication between various control units independent of the architecture. They are also developing a common real-time environment for software components running on various subsystems and integrating functional modules to reduce the overall number of architecture and systems. By creating open standards for platforms and standard interfacing among various electronic control units, AUTOSAR is expected to enable OEMs to use exchangeable platforms, explains the analyst. In addition, the availability of standards in various levels from hardware to application layers is likely to create opportunities for companies working in the software industry to venture into the traditional automotive industry.
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