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North American Automotive Entertainment and Navigation Systems Market
Frost & Sullivan, February 2003
New Products Flood the Burgeoning Market
Emerging automotive entertainment and navigation applications such as satellite radio and compressed-audio (MP3) playback systems are providing fresh growth opportunities for the North American mobile electronics manufacturers. New entrants from the consumer electronics and computer industries along with existing manufacturers are vying for prominent market positions. Advances in consumer electronics, wireless communications, computers and other enabling technologies have manufacturers frequently introducing new, innovative products with different feature sets and price points to meet the dynamic needs of the consumers. With customer preference varying widely in this nascent market, different applications, although unique, compete with each other for scarce vehicle space.
This Frost & Sullivan research on the North American Automotive Entertainment and Navigation Systems Market provides a comprehensive analysis of the emerging mobile entertainment products/applications. The study focuses on both the original equipment (OE) market and the aftermarket for the following applications/systems: rear-seat entertainment, autonomous navigation, satellite radio, and compressed-audio players.
DVD-based Systems and Hard Disc Drive (HDD)-based Systems Offer Greater Growth Potential
Having been exposed to the high picture quality and multi-channel surround sound audio of a home theater system, consumers want to extend this experience to their car too, says the analyst. A DVD-ROM provides seven times the storage capacity of a CD ROM and ten times faster access to data. It has also contributed to the improvement of system performance and lowering of media cost per megabyte. This has resulted in enhancing the perceived value of navigation systems for consumers.
There is a strong possibility that all the media (audio, video, and data) will converge into one HDD-based media-server. The analyst adds, With such a server, one can download audio, video, and data files from the home computer over an 802.11 wireless link, and distribute the data over the same link to multimedia output devices. Currently under development and expected to be introduced in 2006, these systems will provide the benefits of flexibility, convenience, ease-of-use, and eventually lower combined system cost.
Improvements in Voice and Touch-screen based Human Machine Interface (HMI) Leads to the Development of User-friendly Systems
HMI is a critical factor in the development of user-friendly systems that can eventually influence the purchase decision. Although voice-based HMI is considered to be the easiest and safest, its implementation until recently was constrained by the less-than-satisfactory performance of voice-recognition software. In the last two years, advancements in touch-screen and voice recognition technologies continue to make systems easier to use and operate, facilitating better HMI and thereby, driving consumer acceptance.
1Executive Summary
A.Market Overview
1Introduction
2Competitive Analysis
3Technologies
B.Major Research Findings
1Opportunities and Forecasts
2Market Segment Analysis
3Strategic Conclusions
2Total Market
A.Market Overview
1Introduction
2Market Engineering Analysis
3Lifecycle Analysis
B.Market Drivers and Restraints
1Market Drivers
2Market Restraints
C.Quantitative Analysis
1Revenue Forecasts
2Revenues by Product Type
3Revenues by Market
4Pricing Analysis and Trends
D.Competitive Analysis
1Industry Structure
2Micro-Environment Analysis
3Distribution Structure
4Product Analysis
E.Strategic Analysis
1Industry Challenges
2Strategic Alternatives
3Strategic Recommendations for Challenge 1
4Strategic Recommendations for Challenge 2
5Strategic Recommendations for Challenge 3
6Strategic Recommendations for Challenge 4
7Strategic Recommendations for Challenge 5
8Strategic Recommendations for Challenge 6
9Strategic Recommendations for Challenge 7
F.Market Engineering Awards
1Market Leadership Award
2Market Development Strategy Award
3Market Penetration Award
4Product Line Strategy Award
3Rear-Seat Entertainment System Market
A.Market Overview
1Market Overview
2Market Engineering Measurements
3Lifecycle Analysis
B.Market Drivers & Restraints and Analysis
1Market Drivers
2Market Restraints
3Demand Analysis
4Market Penetration Analysis
C.Quantitative Analysis
1Total Market: Revenue Forecasts
2OE Market: Revenue Forecasts
3Aftermarket: Revenue Forecasts
D.Market Trends
1Revenue Shares by Market Type
2Pricing Analysis and Trends
3Technology and Product Trends
E.Competitive Analysis
1Competitive Environment
2OE Market: Revenue Share Analysis
3Aftermarket: Revenue Share Analysis
4Navigation System Market
A.Market Overview
1Introduction
2Market Engineering Measurements
3Lifecycle Analysis
B.Market Drivers & Restraints and Analysis
1Market Drivers
2Market Restraints
3Demand Analysis
4Market Penetration Analysis
C.Quantitative Analysis
1Total Market: Revenue Forecasts
2OE Market: Revenue Forecasts
3Aftermarket: Revenue Forecasts
D.Market Trends
1Revenue Shares by Market Type
2Pricing Analysis and Trends
3Technology Trends
E.Competitive Analysis
1Competitive Structure
2OE Market: Revenue Share Analysis
3Aftermarket: Revenue Share Analysis
5Satellite Radio System Market
A.Market Overview
1Introduction
2Market Engineering Measurements
3Lifecycle Analysis
B.Market Drivers & Restraints and Analysis
1Market Drivers
2Market Restraints
3Demand Analysis
4Market Penetration Analysis
C.Quantitative Analysis
1Total Market: Revenue Forecasts
2OE Market: Revenue Forecasts
3Aftermarket: Revenue Forecasts
D.Market Trends
1Revenue Shares by Market Type
2Pricing Analysis and Trends
3Technology and Product Trends
E.Competitive Analysis
1Competitive Structure
2Market Share Analysis
6Compressed Audio Player Market
A.Market Overview
1Introduction
2Hardware and Storage Media
3Market Engineering Measurements
4Lifecycle Analysis
B.Market Drivers & Restraints and Analysis
1Market Drivers
2Market Restraints
3Market Penetration Analysis
C.Quantitative Analysis
1Total Market: Revenue Forecasts
2OE Market: Revenue Forecasts
3Aftermarket: Revenue Forecasts
D.Market Trends
1Revenue Shares by Market Type
2Pricing Analysis and Trends
3Technology and Product Trends
E.Competitive Analysis
1Competitive Structure
2Market Share Analysis
7Appendix
A.Glossary
1Abbreviations
B.Exchange Rates
1Canada/US
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