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Viewing report
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North American Automotive Entertainment and Navigation Systems Market
Frost & Sullivan, Feb 2003
New Products Flood the Burgeoning Market
Emerging automotive entertainment and navigation applications such as satellite radio and compressed-audio (MP3) playback systems are providing fresh growth opportunities for the North American mobile electronics manufacturers. New entrants from the consumer electronics and computer industries along with existing manufacturers are vying for prominent market positions. Advances in consumer electronics, wireless communications, computers and other enabling technologies have manufacturers frequently introducing new, innovative products with different feature sets and price points to meet the dynamic needs of the consumers. With customer preference varying widely in this nascent market, different applications, although unique, compete with each other for scarce vehicle space.
This Frost & Sullivan research on the North American Automotive Entertainment and Navigation Systems Market provides a comprehensive analysis of the emerging mobile entertainment products/applications. The study focuses on both the original equipment (OE) market and the aftermarket for the following applications/systems: rear-seat entertainment, autonomous navigation, satellite radio, and compressed-audio players.
DVD-based Systems and Hard Disc Drive (HDD)-based Systems Offer Greater Growth Potential
Having been exposed to the high picture quality and multi-channel surround sound audio of a home theater system, consumers want to extend this experience to their car too, says the analyst. A DVD-ROM provides seven times the storage capacity of a CD ROM and ten times faster access to data. It has also contributed to the improvement of system performance and lowering of media cost per megabyte. This has resulted in enhancing the perceived value of navigation systems for consumers.
There is a strong possibility that all the media (audio, video, and data) will converge into one HDD-based media-server. The analyst adds, With such a server, one can download audio, video, and data files from the home computer over an 802.11 wireless link, and distribute the data over the same link to multimedia output devices. Currently under development and expected to be introduced in 2006, these systems will provide the benefits of flexibility, convenience, ease-of-use, and eventually lower combined system cost.
Improvements in Voice and Touch-screen based Human Machine Interface (HMI) Leads to the Development of User-friendly Systems
HMI is a critical factor in the development of user-friendly systems that can eventually influence the purchase decision. Although voice-based HMI is considered to be the easiest and safest, its implementation until recently was constrained by the less-than-satisfactory performance of voice-recognition software. In the last two years, advancements in touch-screen and voice recognition technologies continue to make systems easier to use and operate, facilitating better HMI and thereby, driving consumer acceptance.
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