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European In-Car Infotainment Markets


Description: Aftermarket and Original Equipment Market Pose Distinct Challenges

Infotainment systems and services are becoming increasingly popular with vehicle owners and look set to be one of the major automotive growth areas in future. Different customer demand patterns and product development cycles induce distinct challenges in the aftermarket and the original equipment (OE) market. The aftermarket has led the way in the European in-car infotainment market thus far, largely because its speedy reactions to innovations have enabled early adopters to purchase more sophisticated products than vehicle manufacturers are prepared to offer in their cars. The aftermarket is likely to continue to play a significant role vis-&-vis the introduction of innovative technologies; while the focus in the OE market is likely to increasingly be on integration to address growing consumer demand for features such as entertainment, emergency assistance, gaming, information and navigation.

This research is a comprehensive study of the European in-car infotainment market, examined by aftermarket and OE market. It discusses infotainment technologies, vendors product strategies and major market and technology trends. This research also profiles selected vehicle manufacturers and key value chain participants, offering valuable competitive intelligence.

Continuous Growth Makes In-car Infotainment Market Attractive

Continuously emerging new technologies and services contribute to the dynamism of the constantly growing in-car infotainment market. Since people are spending a good part of their day in the car, there is a growing demand for high-quality audio and information content while on the road. For both vehicle manufacturers and systems suppliers, this offers huge potential for revenues as drivers are willing to invest in infotainment to obtain superior sound quality level in their cars, says the analyst of this research.

Indeed, customer willingness to pay for high-quality sound equal to that of home electronics has enabled market participants to sell products with considerable margins. Vehicle manufacturers are now increasingly integrating infotainment systems with vehicle functions, having observed the high revenue levels in the aftermarket.

Infotainment Systems Act as Strong Product Differentiators

Vehicle manufacturers are starting to integrate infotainment systems to achieve much-desired product differentiation, notes the analyst. The trend toward integration has led vehicle manufacturers to design uniquely-shaped head units or human machine interfaces (HMI). The fact that the actual device is no longer on display means that the head unit can be adapted to reflect the brand or a specific model of a manufacturer. This enables the device itself to be effortlessly shared across platforms or modules. Infotainment systems are, therefore, widely regarded as key product differentiators for vehicle manufacturers.


Contents: 1. Executive Summary
      1. Market Overview
           1. Introduction and Research Content
           2. Challenges Facing the In-Car Infotainment Industry
      2. Research Findings
           1. Market Opportunities and Forecast&mdash
Total Market
           2. Competitive Structure
           3. Strategic Conclusions
           4. Recommendations to Suppliers
2. Total European In-Car Infotainment Technologies Market
      1. Market Overview
           1. Introduction and Definitions
           2. Key In-Car Infotainment Technologies and Services
           3. Challenges Facing the In-Car Infotainment Industry
               a. High Retail Prices Hinder Take-Up of Infotainment Systems
               b. Long Automotive Development Cycles Hinder Quick Implementation of
                   Latest Infotainment Systems
               c. Driver Distraction to Be Kept to a Minimum
               d. Delay of Introducing New Telecommunication Standards Hinders the
                   Launch of Advanced Services
               e. Higher Data Quantities Require More Sophisticated Memory Storage
                   Technologies
               f. New Human Machine Interface (HMI) Directive Fosters Fundamental Change
                  For the Approach of Integrating Infotainment Systems into Cars
               g. Consumer Electronics Are Generally Not Designed To Meet Automotive
                   Specification for Temperature and Shock Resistance
               h. OEM Demand for Spare Parts to Be Available Over the Complete
                   Life Cycle of a Vehicle Hinders Tier One Production Capacity to
                   Shift to More Advanced Systems and Technologies
               i. Vehicle Manufacturers Reluctance to Make Bus Networks Available
                  Hinders Deeper HMI Integration by Systems Suppliers
      2. Industry Structure
           1. Value Chain
           2. Key Industry Participants
      3. Market Drivers and Restraints for the European In-Car Infotainment Market
           1. Market Drivers
               a. High Margins Resulting From High Retail Prices Make Infotainment
                   Systems Attractive for Vehicle Manufacturers
               b. Increasing Customer Demand for Higher Quality Sound and Information
                   Fosters Take-up of New Infotainment Systems
               c. Increasing Customer Demand for Incident-Free Driving Foster
                   Take-up of Advanced Route Guidance Features
               d. Selling Infotainment as Optional Equipment Drives Revenues
               e. Infotainment Systems Can be Used for Product Differentiation
               f. Industry Change from Analogue to Digital Technology Encourages
                  Development of New Infotainment Systems
               g. Short Product Development Cycles For Consumer Electronics
                   Increase Product Availability and Attractiveness
               h. Higher Data Quantities for Advanced Infotainment Services Require
                   More Sophisticated Systems
           2. Market Restraints
               a. High Retail Prices Hinder Take-up of Advanced Integrated Infotainment
                   Systems Restricting these Systems to Upper Market Segments
               b. The Product Life Cycle of Consumer Electronics is Too Short to
                   Accommodate Automotive Needs
               c. Price Competitive Products are Generally Not Designed to Meet
                   Automotive Specification for Temperature and Shock Resistance
               d. Limited In-Dash Space Restricts Implementation of New Features to
                   Integrated Solutions
               e. Increasing System Integration Pushes Standalone Systems out of the
                   Market
               f. Reluctance of Vehicle Manufacturers to Make BUS Network Publicly
                  Available Hinders Free Development of Integrated Infotainment Solutions
               g. Driver Distraction Agreement Restricts Implementation of New Functions
               h. The Delay of Introducing New Telecommunication Standards Hinders
                   the Launch of Advanced Infotainment Services
      4. Total Market Forecasts
           1. In-Car Infotainment Life Cycle Analysis
           2. Total In-Car Infotainment Market Forecast
           3. Market Forecast by Original Equipment and Aftermarket
      5. Market Forecasts and Analysis by Technology Type
           1. Navigation Systems
           2. Terrestrial Digital Audio Broadcasting (T-DAB)
Digital Radio
           3. Satellite Digital Audio Broadcasting (S-DAB)
Satellite Radio
           4. Multimedia Player
           5. Rear Seat Entertainment (RSE)
      6. Pricing Analysis by Technology Type
Original Equipment
           1. Introduction
           2. Navigation Systems
           3. Terrestrial Digital Audio Broadcasting (T-DAB)
Digital Radio
           4. Satellite Digital Audio Broadcasting (S-DAB)
Satellite Radio
           5. Multimedia Player
           6. Rear Seat Entertainment (RSE)
      7. Pricing Analysis by Technology Type
Aftermarket
           1. Introduction
           2. Navigation Systems
           3. Terrestrial Digital Audio Broadcasting (T-DAB)
Digital Radio
           4. Satellite Digital Audio Broadcasting (S-DAB)&mdash
Satellite Radio
           5. Multimedia Player
           6. Rear Seat Entertainment (RSE)
      8. Competitive Analysis
           1. Competitive Structure
           2. Vehicle Manufacturers
           3. Suppliers
      9. Strategic Implications
           1. Market Outlook and Study Conclusions
           2. Recommendations
3. European Original Equipment Market for In-Car Infotainment Technologies
      1. Market Overview
           1. Introduction
           2. Challenges Facing the Original Equipment Infotainment Market
      2. Industry Structure
           1. Value Chain
      3. Market Drivers and Restraints for the European In-Car Infotainment Market
           1. Market Drivers
               a. High Margins Resulting from High Retail Prices Make Infotainment
                   Systems Attractive for Vehicle Manufacturers
               b. Increasing Customer Demand for Higher Quality Sound and Information
                   Fosters Take-up of New Infotainment Systems
               c. Increasing Customer Demand for Incident-Free Driving Foster
                   Take-up of Advanced Route Guidance Features
               d. Selling Infotainment as Optional Equipment Drives Revenues
               e. Infotainment Systems Can be Used for Product Differentiation
           2. Market Restraints
               a. High Retail Prices Hinder Adoption of Advanced and Integrated
                   Infotainment Systems
               b. Product Life-Cycle of Consumer Electronics is Too Short to Accommodate
                   Automotive Needs
               c. Price Competitive Products Not Designed to Meet Automotive Specification
                   for Temperature and Shock Resistance
               d. Limited In-Dash Space Restricts Implementation of New Features to
                   Integrated Solutions
               e. Driver Distraction Agreement Hinders Implementation of New Functions
      4. Total Market Forecasts and Analysis for the Original Equipment Market
           1. Original Equipment Market Forecast for In-Car Infotainment Technologies
      5. Market Forecasts and Analysis by Technology Type
           1. Navigation
           2. Terrestrial Digital Audio Broadcasting (T-DAB)
Digital Radio
           3. Satellite Digital Audio Broadcasting (S-DAB)&mdash
Satellite Radio
           4. Multimedia Player
           5. Rear Seat Entertainment (RSE)
      6. Pricing Analysis by Technology Type
           1. Introduction
           2. Navigation
           3. Terrestrial Digital Audio Broadcasting (T-DAB)&mdash
Digital Radio
           4. Satellite Digital Audio Broadcasting (S-DAB)&mdash
Satellite Radio
           5. Multimedia Player
           6. Rear Seat Entertainment (RSE)
      7. Technology Trends
           1. BUS Technologies
           2. Bluetooth
      8. Competitive Analysis
           1. Competitive Structure
           2. Vehicle Manufacturers
           3. Suppliers
4. European Aftermarket for In-Car Infotainment Technologies
      1. Market Overview
           1. Introduction
           2. Challenges Facing the Infotainment Aftermarket
      2. Industry Structure
           1. Value Chain
      3. Market Drivers and Restraints for the European In-Car Infotainment Market
           1. Market Drivers
               a. Increasing Customer Demand for Higher Quality Sound and Information
                   Fosters Take-up of New Infotainment Systems
               b. Increasing Customer Demand for Incident-Free Driving Foster Take-up
                   of Advanced Route Guidance Features
               c. Industry Change from Analogue to Digital Technology Foster Development
                   of New Infotainment Systems
               d. Short Product Development Cycles for Consumer Electronics Increase
                   Product Availability and Attractiveness
               e. Higher Data Quantities for Advanced Infotainment Services Require More
                   Sophisticated Systems
           2. Market Restraints
               a. Increasing Systems Integration is Pushing Standalone Systems out
                   of the Market
               b. Reluctance of Vehicle Manufacturers to Make BUS Network Publicly
                   Available Hinders Free Development of Integrated Infotainment Solutions
               c. The Delay of Introducing New Telecommunication Standards Hinders
                   the Launch of Advanced Infotainment Services
      4. Total Market Forecasts and Analysis for the Aftermarket
           1. Total Infotainment Aftermarket Forecast
           2. Aftermarket Analysis by Country
      5. Market Forecasts and Analysis by Technology Type
           1. Navigation
           2. Terrestrial Digital Audio Broadcasting (T-DAB)&mdash
Digital Radio
           3. Satellite Digital Audio Broadcasting (S-DAB)&mdash
Satellite Radio
           4. Multimedia Player
           5. Rear Seat Entertainment (RSE)
      6. Pricing Analysis by Technology Type
           1. Introduction
           2. Navigation
           3. Terrestrial Digital Audio Broadcasting (T-DAB)&mdash
Digital Radio
           4. Satellite Digital Audio Broadcasting (S-DAB)&mdash
Satellite Radio
           5. Multimedia Player
           6. Rear Seat Entertainment (RSE)
      7. Competitive Analysis
           1. Competitive Structure
           2. Suppliers
           3. Market Share Analysis
5. Frost & Sullivan Awards for the European In-Car Infotainment Market
      1. Frost & Sullivan Awards for the European In-Car Infotainment Market
           1. 2003 Frost & Sullivan Awards
           2. Award Category: Competitive Strategy: Becker (Harman Kardon International)
           3. Award Category: Product Innovation: Pioneer
           4. Award Category: Strategic Alliance Innovation: Sony/Visteon
6. Appendix
      1. Glossary
           1. List of Abbreviations
      2. Currency Exchange Rates
           1. Exchange Rates
   List Of Figures
Total In-Car Infotainment Market: Impact of Top Eight Industry Challenges (Europe), 2001-2010
Total In-Car Infotainment Market: Key Industry Participants (Europe), 2001-2010
Total In-Car Infotainment Market: Market Drivers Ranked in Order of Impact (Europe), 2001-2010
Total In-Car Infotainment Market: Market Restraints Ranked in Order of Impact (Europe), 2001-2010
Total In-Car Infotainment Market: Revenue Forecasts (Europe), 2001-2010
Total In-Car Infotainment Market: Revenue Breakdown by Original Equipment and Aftermarket (Europe), 2001-2010
Total In-Car Infotainment Market: Market Forecasts Navigation Systems (Europe), 2001-2010
Total In-Car Infotainment Market: Market Forecasts Terrestrial-Digital Audio Broadcasting Systems (Europe), 2001-2010
Total In-Car Infotainment Market: Market Forecasts Satellite-Digital Audio Broadcasting Systems (Europe), 2001-2010
Total In-Car Infotainment Market: Market Forecasts Multimedia Player Technologies (Europe), 2001-2010
Total In-Car Infotainment Market: Multimedia Player Unit Forecasts by Technology Type (Europe), 2001-2010
Total In-Car Infotainment Market: Multimedia Player Revenue Forecasts by Technology Type (Europe), 2001-2010
Total In-Car Infotainment Market: Market Forecasts Rear Seat Entertainment Systems (Europe), 2001-2010
Total In-Car Infotainment Market: Navigation Systems Anticipated Average Retail Price Development Original Equipment (Europe), 2001-2010
Total In-Car Infotainment Market: Navigation Systems Anticipated Average Manufacturer Level Price Development Original Equipment (Europe), 2001-2010
Total In-Car Infotainment Market: Terrestrial-Digital Audio Broadcasting Systems Anticipated Average Retail and Manufacturer Level Price Development Original Equipment (Europe), 2001-2010
Total In-Car Infotainment Market: Satellite-Digital Audio Broadcasting Systems Anticipated Average Retail and Manufacturer Level Price Development Original Equipment (Europe), 2001-2010
Total In-Car Infotainment Market: Multimedia Player Technologies Anticipated Average Manufacturer Level Price Development Original Equipment (Europe), 2001-2010
Total In-Car Infotainment Market: Multimedia Player Technologies Anticipated Average Retail Price Development Original Equipment (Europe), 2001-2010
Total In-Car Infotainment Market: Rear Seat Entertainment Systems Anticipated Average Retail Price Development Original Equipment (Europe), 2001-2010
Total In-Car Infotainment Market: Rear Seat Entertainment Systems Anticipated Average Manufacturer Level Price Development Original Equipment (Europe), 2001-2010
Total In-Car Infotainment Market: Navigation Systems Anticipated Average Retail Price Development Aftermarket (Europe), 2001-2010
Total In-Car Infotainment Market: Navigation Systems Anticipated Average Manufacturer Level Price Development Aftermarket (Europe), 2001-2010
Total In-Car Infotainment Market: Terrestrial-Digital Audio Broadcasting Systems Anticipated Average Retail and Manufacturer Level Price Development Aftermarket (Europe), 2001-2010
Total In-Car Infotainment Market: Satellite-Digital Audio Broadcasting Systems Anticipated Average Retail and Manufacturer Level Price Development Aftermarket (Europe), 2001-2010
Total In-Car Infotainment Market: Multimedia Player Technologies Anticipated Average Manufacturer Level Price Development Aftermarket (Europe), 2001-2010
Total In-Car Infotainment Market: Multimedia Player Technologies Anticipated Average Retail Price Development Aftermarket (Europe), 2001-2010
Total In-Car Infotainment Market: Rear Seat Entertainment Systems Anticipated Average Retail Price Development Aftermarket (Europe), 2001-2010
Total In-Car Infotainment Market: Rear Seat Entertainment Systems Anticipated Average Manufacturer Level Price Development Aftermarket (Europe), 2001-2010
Total In-Car Infotainment Market: Competitive Structure (Europe), 2003 
In-Car Infotainment Technologies Original Equipment Market: Impact of Top Four Industry Challenges (Europe), 2001-2010
In-Car Infotainment Technologies Original Equipment Market: Market Drivers Ranked in Order of Impact (Europe), 2001-2010
In-Car Infotainment Technologies Original Equipment Market: Market Restraints Ranked in Order of Impact (Europe), 2001-2010
In-Car Infotainment Technologies Original Equipment Market: Revenue Forecasts (Europe), 2001-2010
In-Car Infotainment Technologies Original Equipment Market: Market Forecasts Navigation Systems (Europe), 2001-2010
In-Car Infotainment Technologies Original Equipment Market: Market Forecasts Terrestrial-Digital Audio Broadcasting Systems (Europe), 2001-2010
In-Car Infotainment Technologies Original Equipment Market: Market Forecasts Satellite-Digital Audio Broadcasting Systems (Europe), 2001-2010
In-Car Infotainment Technologies Original Equipment Market: Market Forecasts Multimedia Player Technologies (Europe),  2001-2010
In-Car Infotainment Technologies Original Equipment Market: Multimedia Player Unit Forecasts by Technology Type (Europe), 2001-2010
In-Car Infotainment Technologies Original Equipment Market: Multimedia Player Revenue Forecasts by Technology Type (Europe), 2001-2010
In-Car Infotainment Technologies Original Equipment Market: Market Forecasts Rear Seat Entertainment Systems (Europe), 2001-2010
In-Car Infotainment Technologies Original Equipment Market: Navigation Systems Anticipated Average Retail Price Development (Europe), 2001-2010
In-Car Infotainment Technologies Original Equipment Market: Navigation Systems Anticipated Average Manufacturer Level Price Development (Europe), 2001-2010
In-Car Infotainment Technologies Original Equipment Market: Terrestrial-Digital Audio Broadcasting Systems Anticipated Average Retail and Manufacturer Level Price Development (Europe), 2001-2010
In-Car Infotainment Technologies Original Equipment Market: Satellite-Digital Audio Broadcasting Systems Anticipated Average Retail and Manufacturer Level Price Development (Europe), 2001-2010
In-Car Infotainment Technologies Original Equipment Market: Multimedia Player Technologies Anticipated Average Manufacturer Level Price Development (Europe), 2001-2010
In-Car Infotainment Technologies Original Equipment Market: Multimedia Player Technologies Anticipated Average Retail Price Development (Europe), 2001-2010
In-Car Infotainment Technologies Original Equipment Market: Rear Seat Entertainment Systems Anticipated Average Retail Price Development (Europe), 2001-2010
In-Car Infotainment Technologies Original Equipment Market: Rear Seat Entertainment Systems Anticipated Average Manufacturer Level Price Development (Europe), 2001-2010
In-Car Infotainment Original Equipment Market: Competitive Structure (Europe), 2003 
In-Car Infotainment Technologies Aftermarket: Impact of Top Four Industry Challenges (Europe), 2001-2010
In-Car Infotainment Technologies Aftermarket: Market Drivers Ranked in Order of Impact (Europe), 2001-2010
In-Car Infotainment Technologies Aftermarket: Market Restraints Ranked in Order of Impact (Europe), 2001-2010
In-Car Infotainment Technologies Aftermarket: Total Revenue Forecasts (Europe), 2001-2010
In-Car Infotainment Technologies Aftermarket: Vehicle Population (Europe), 1990-2002
In-Car Infotainment Technologies Aftermarket: Revenue Breakdown by Country (Europe), 2002
In-Car Infotainment Technologies Aftermarket: Market Forecasts Navigation Systems (Europe), 2001-2010
In-Car Infotainment AfterMarket: Market Forecasts Terrestrial-Digital Audio Broadcasting Systems (Europe), 2001-2010
In-Car Infotainment Technologies Aftermarket: Market Forecasts Satellite-Digital Audio Broadcasting Systems (Europe), 2001-2010
In-Car Infotainment Technologies Aftermarket: Market Forecasts Multimedia Player Technologies (Europe), 2001-2010
In-Car Infotainment Technologies Aftermarket: Multimedia Player Unit Forecasts by Technology Type (Europe), 2001-2010
In-Car Infotainment Technologies Aftermarket: Multimedia Player Revenue Forecasts by Technology Type (Europe), 2001-2010
In-Car Infotainment Technologies Aftermarket: Market Forecasts Fixed Rear Seat Entertainment Systems (Europe), 2001-2010
In-Car Infotainment Technologies Aftermarket: Market Forecasts Mobile Rear Seat Entertainment Systems (Europe), 2001-2010
In-Car Infotainment Technologies Aftermarket: Navigation Systems Anticipated Average Retail Price Development (Europe), 2001-2010
In-Car Infotainment Technologies Aftermarket: Navigation Systems Anticipated Average Manufacturer Level Price Development (Europe), 2001-2010
In-Car Infotainment Technologies Aftermarket: Terrestrial-Digital Audio Broadcasting Systems Anticipated Average Retail and Manufacturer Level Price Development (Europe), 2001-2010
In-Car Infotainment Technologies Aftermarket: Satellite-Digital Audio Broadcasting Systems Anticipated Average Retail and Manufacturer Level Price Development (Europe), 2001-2010
In-Car Infotainment Technologies Aftermarket: Multimedia Player Technologies Anticipated Average Manufacturer Level Price Development (Europe), 2001-2010
In-Car Infotainment Technologies Aftermarket: Multimedia Player Technologies Anticipated Average Retail Price Development (Europe), 2001-2010
In-Car Infotainment Technologies Aftermarket: Rear Seat Entertainment Systems Anticipated Average Retail Price Development (Europe), 2001-2010
In-Car Infotainment Technologies Aftermarket: Rear Seat Entertainment Systems Anticipated Average Manufacturer Level Price Development (Europe), 2001-2010
In-Car Infotainment Technologies Aftermarket: Competitive Structure (Europe), 2003
In-Car Infotainment Technologies Aftermarket: Revenue Breakdown by Manufacturer (Europe), 2002
In-Car Infotainment Technologies Market: Currency Exchange Rates (Europe), 2003




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