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Enterprise Communications for Banking and Finance Markets in Malaysia

Frost & Sullivan, Nov 2001


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Consolidation in the Banking and Finance Industry Creates New Opportunities

In an effort to strengthen the Malaysian banking industry, the countrys central financial institution has ordered its establishments to merge, creating ten anchor banks.

Though the mandate has restricted the potential market healthy growth is still forecast for enterprise communications within this industry.

Recent consolidations are expected to drive demand for enterprise communication products within the call center environment as financial institutions focus on providing quality customer service. However, in order to survive in this technologically advancing industry, it is imperative for companies to adopt competitive IT strategies. This Frost & Sullivan research provides an in-depth analysis of the shifting marketplace, allowing users to develop successful strategies for the future.





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