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Bundled Services in the U.S. Telecommunications Market Product Image

Bundled Services in the U.S. Telecommunications Market

  • Published: March 1999
  • Frost & Sullivan

Now that the restrictions have been removed, telecommunications carriers have made no secret about wanting to be their customers one source for communications services. This report from Frost & Sullivan offers suggestions for marketing bundled services, provides ways to benchmark a company s bundled offerings, and describes the average household communications service user in detail. The latest technologies are discussed, along with the challenges of bundled billing, pricing, and customer retention. Profiles include US West, Nextel, Call-America, Comcast, and MediaOne.

1
Executive Summary

Strategic Analysis of the U.S. Telecommunications Bundled Services Market

Summary of Major Findings
2

Industry Challenges and Research Methodology

Identification of Challenges Facing the U.S. Telecommunications Bundling Services Markets

Time Frame Analysis of Industry Challenges

Frost & Sullivans 12-Step Market Engineering Research Methodology

Glossary of Terms
3

Analysis of Bundled Services in the U.S. Telecommunications Market

Market Overview and Definitions
4

Assessment of Billing Solutions of Bundled Service Offerings

Introduction
5

Market Engineering Strategy

What Is Market Engineering Strategy?

How to Improve the Market Engineering Strategy Development Process

Market Engineering Strategic Recommendations
6

Market Engineering Planning in the U.S. Telecommunications Bundled Services Industry

Integrating Market Engineering into the Business Planning Process

Using Market Engineering Planning to Support the Business Planning Process
7

Implementation of Market Engineering

Introduction and Summary

How to Implement Market Engineering in a Company

How to Make the Most of This Market Engineering Report
8

Market Engineering Monitoring of the U.S. Telecommunications Bundled Services Industry

The Purpose of Market Engineering Monitoring

How to Design a Successful Monitoring Program

Top Ten Critical Elements of a Market Engineering Program in the U.S. Telecommunications Bundled Services Market

Frost & Sullivans Market Engineering U.S. Telecommunications Bundled Services Industry Awards

Frost & Sullivans Strategic Recommendations for Further Research
9

Profiles of Strategically Targeted Companies

ALLTEL CORPORATION

AMERITECH CORPORATION

AT&T CORPORATION

BELL ATLANTIC CORPORATION

BELLSOUTH CORPORATION (404) 249-4000

BUSINESS TELECOMMUNICATIONS, INC. (BTI)

CABLE & WIRELESS, INC.

CINCINNATI BELL, INC.

COMCAST CORPORATION

CONECTIV COMMUNICATIONS, INC.

COX ENTERPRISES

FRONTIER CORPORATION

GST TELECOMMUNICATIONS, INC.

GTE CORPORATION

INTERMEDIA COMMUNICATIONS, INC. (ICI)

JONES INTERCABLE, INC.

MCI WORLDCOM

MCLEOD USA

QWEST

RCN CORPORATION

SBC COMMUNICATIONS, INC.

SPRINT CORPORATION

TIME WARNER, INC.

US WEST COMMUNICATIONS GROUP

WINSTAR
10
Database of Key Industry Participants

Bundled Service Providers

Billing Service Providers

Format Properties
Site License The report will be emailed to you. This is a site license, allowing all users within a given geographical location of your organisation access to the product.
Site License A copy of the report will be emailed to you and a printed copy will be shipped to you. The Electronic copy is sent in PDF format. This is a site license, allowing all users within a given geographical location of your organisation access to the product.
Enterprisewide The report will be emailed to you. This is an enterprise license, allowing all employees within your organisation access to the product.
Enterprisewide A copy of the report will be emailed to you and a printed copy will be shipped to you. The Electronic copy is sent in PDF format. This is an enterprise license, allowing all employees within your organisation access to the product.
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