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Argentina Broadband Access Services Market
Frost & Sullivan, Nov 2005
Deregulation of Argentinean Telecommunications Encourages New Entrants into the Broadband Access Services Market
The telecommunications market in Argentina was deregulated in November 2000 by means of the decree 764/00. As a consequence, a large number of firms entered the market to compete with incumbent companies. However, the 2002 economic slump deterred quite a few new entrants. Nonetheless, the economy recovered rapidly in 2003 with a gross domestic product (GDP) growth of 11 percent, followed by a 9 percent growth in 2004 and positive estimates for 2005. The mobile and broadband sectors are expected to lead the recovery of the industry.
This Frost and Sullivan research service provides insights into the Argentinean broadband access services market. The study provides a complete assessment of this market and takes an in-depth look into the market segments by geographic regions and technologies. It also includes detailed discussion of market drivers and restraints, as well as segments such as residential and business along with revenues and subscribers forecasts, and competitive profiles of market participants.
Increasing PC Penetration Likely to Make Expansion of the Broadband Access Services Market Possible
'Expansion of addressable market as a consequence of increasing PC penetration in households is a trend visible in the short term,' notes the analyst. 'Increasing penetration into small businesses and significant growth rates for triple play offers are trends that are expected to be observed in the medium term.'
The dial-up market is likely to see decreasing growth in the short and medium term, since the perceived benefits of dial up connections have diminished. Furthermore, with increasing saturation in higher-income segments and small businesses, companies will be forced to expand their promotions by launching lower price plans. In order to retain reasonable profit margins, higher bandwidth offers will permit increasing charges for value added services.
Rising Broadband Access Makes Way for Increased Online Time of Consumers
E-mail services are one of the main activities performed by dial-up subscribers. With the development of Web mails that provide superior capacity and added services such as junk mail protection, the perceived difference between pop and Web mails has shrunk. In addition, proliferation of public access and increasing broadband use at work has changed consumers’ needs. It has become common to use free dial-up accounts at home for basic tasks and use public access when higher bandwidth is required.
'Subscribers fuelling the broadband market are either the dial up ones who are decreasing because they are switching over to broadband or are those with access to Internet cafes that allows them to experience broadband services without paying a fixed charge,' explains the analyst. 'Wide availability of cyber cafe accesses at low prices is leading to a new group of subscribers that directly contract broadband services, thereby providing new potential subscribers for this market.'
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