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Latin America Paid Broadband Content Markets
Frost & Sullivan, March 2006
This Frost & Sullivan research service entitled Latin America Paid Broadband Content Markets provides an overview of the current paid broadband content market in Latin America and observes the main trends, drivers, and restraints that impact the growth of this potential and emerging market in the region. Segments covered in the study include music, video, gaming, news, and investment, as well as an overview on others such as education and e-cards.
Market Sectors
Frost & Sullivan’s expert analysts thoroughly examine the following sectors in this research:
- Music content market
- Video content market
- Gaming content market
- News/investment content market
Market Overview
With the outstanding growth of the broadband access landscape in 2005 in Latin America and the huge success of MP3 devices, there is a green field market to be explored by content providers. Despite what many content providers might think, Internet users are getting more mature in the region and are starting to give preference to paid content instead of free or illegal content due to its better quality and security services.
The Latin American paid broadband content market is in the initial stage with all the providers analyzing each region usage behavior to develop the best content and the best way to charge for it. Currently, content portals are the main players in the market and normally these content portals are developed by an Internet service provider (ISP) as a value added service to increase its broadband subscribers base.
However, this scenario is likely to change over the next years as Internet users become more aware of the content availability and specialized content providers are expected to gain a more representative participation in the market. Parallel to this, content providers need to start developing and improving their services as there is a lack of options available restraining the overall paid broadband content market growth.
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