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World Broadband Satellite Equipment Markets
Frost & Sullivan, June 2001
Satellite Solutions are Poised for Mainstream Utilization
Consumers and businesses alike are demanding increasing amounts of bandwidth for a diverse range of networked applications, from e-commerce and large file transfers to desktop video conferencing. As a capacity limitation of current network connections increasingly constrains users, many will turn to satellite-based solutions that provide significantly higher throughput. After a tentative start, markets for broadband satellite solutions are showing impressive growth as this technology enters the mainstream commercial environment. This Frost & Sullivan research covers the markets for high-speed broadband satellite gateway terminal equipment and CPE terminal equipment. It monitors demand trends, analyzes market share, and presents expert forecasts by segment and by geographic region. With such an in-depth guide at your fingertips, your company will be prepared to capitalize on this burgeoning field.
Competing Technologies Could Restrain Industry Growth. Although broadband satellite technologies offer important advantages over many land-based network solutions, they still face competition from emerging applications. With the lower costs associated with deploying a broadband wireless network, this technology poses a serious threat to the satellite platform, says the studys author.
Meanwhile, low-cost, high-capacity fiber optic networks could lure prospective customers from broadband satellite-based solutions. In the caching, streaming, and multicasting markets, terrestrial-based solutions are also being developed to alleviate Internet congestion. This study tracks the development of competing technologies and assesses their impact on broadband satellite usage, enabling your firm to develop an effective plan to optimize market penetration.
Rural Regions Provide Key Market Opportunities
Enterprise customers are likely to be the first to implement broadband services, but increasing competition in the field will force participants to look to new areas for further growth, says the author. Satellite service providers should find untapped markets in regions that are traditionally underserved by terrestrial networks.
With large rural populations, China, India, and Indonesia offer important opportunities for satellite-based systems. Successful service providers will be those who can meet the challenges of customers with lower incomes while delivering service in areas with limited distribution, finance, and marketing channels. This study, which pinpoints potential segments for growth and evaluates challenges, can help you maximize your returns.
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