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North American Broadband Wireless Access Services Markets
Frost & Sullivan, April 2001
Increased End-User Demand Opens Opportunities for Broadband Wireless
The increasing demand for high-speed Internet connectivity and the limitations of wireline broadband access technologies have primed businesses and consumers for a new, effective solution. Broadband wireless, which should see wide-scale deployment in 2001, could be the answer. Beyond the publicity, broadband wireless is a viable technology with successful field trials to prove it. Winners in this market will be firms that can implement their solutions quickly and develop sustainable, long-term business models.
This Frost & Sullivan report analyzes the markets for point-to-point and point-to-multipoint two-way broadband fixed wireless technologies. It examines key telecommunications trends and evaluates their impact on this expanding field. With its clear-cut market definitions and unique focus on the services markets, this report offers its users an important, up-to-date guide to the marketplace.
Fast Deployment Essential For Market Dominance
'Minimizing the time to market is critical for broadband wireless access service vendors,' says the reports author. Early entrants will enjoy a first-to-market advantage by providing services to buildings not currently served by competitors. Companies that establish a fast foothold will have an advantage winning the rights to rooftops, securing locations for transmitters, and addressing line-of-sight issues.
'Shortening the industry ramp-up period and rapidly building out networks will also protect broadband fixed wireless from the fierce competition of alternative technologies,' says the author. Broadband wireless participants must not give companies with other technologies time to prepare their counterattacks. This report recommends strategies for a range of key business units, enabling your company to optimize its productivity and maximize market gains.
Implementation of Industry Standards Accelerates Growth
Although market participants and regulators are working hard on drafting industry standards, the process of formalization, verification, and modification could take three to five years.
Nevertheless, service providers and end users continue to exert pressure on equipment manufacturers for interoperable products. Manufacturers must respond quickly to ensure smooth take off and development for these markets. By identifying emerging challenges, this report helps its users anticipate and overcome any future obstacles that could stand in the way of market success.
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