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Latin American Broadband Access Services Markets
Frost & Sullivan, Sep 2001
Demand for Broadband Drives Triple-Digit Market Growth
As business and residential users throughout Latin America increasingly demand reliable Internet access, opportunities for broadband services will multiply. Companies are selecting these solutions along with value-added services as they try to modernize and globalize their operations. Deregulation of the market, coupled with the heightened investment in telecom infrastructure, will enable providers to capitalize on the unmet needs of this region.
This Frost and Sullivan study identifies opportunities for broadband services in major Latin American markets, including Argentina, Brazil, Chile, Colombia, Mexico, and Venezuela. By focusing on target customers and the variety of technologies offered in each region, this research empowers its users to take advantage of this promising field.
Fast Time to Market Crucial for Success
With all of the technologies already available and the entrance of broadband fixed wireless into the market, the ability to bring products and services to market quickly will define industry winners, say the studys authors. Companies that offer the service in a region first will have the highest probability of capturing the accumulated demand.
In many Latin American areas, telecom networks simply do not reach users beyond major cities. Until the infrastructure is expanded, only wireless service providers will be able to tap markets beyond urban centers. Thus, wireless technologies, such as Internet fixed wireless access and local multipoint distribution systems, could see impressive gains over the forecast period.
Existing Infrastructures Will Determine Regional Market Opportunities
Though DSL is expected to be the leading technology throughout the region, the other broadband options should succeed in areas where their differentiating characteristics give them a competitive advantage, state
the authors.
While most existing technologies will remain in use, the unique infrastructure of each country will play a critical role in determining which solution will be implemented in the future. For example, countries with strong wireline and cable TV foundations, such as Argentina and Chile, offer enormous potential for DSL and cable modem. Less developed regions - Mexico and Venezuela— could provide extensive opportunities for technologies including Internet fixed wireless access.
By tracking emerging trends and pinpointing successful strategies, this research will help your company develop an effective business plan.
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