World Pay TV Markets

Frost & Sullivan, November 2004

Technical Innovation Required to Overcome Security Concerns and Help Market Expansion
The pay TV market is a facing deep-rooted, long-term challenge from piracy, as hackers are targeting conditional access systems (CAS). Hackers violate security codes, and gain unlawful access to TV content, which can be accessed at homes or elsewhere through pirated cards. To protect against such revenue losses, participants must think ahead of hackers and consistently evolve technology.

This recent study examines the global pay TV markets, providing information on the various geographical segments. The research also offers a comprehensive overview of market drivers and restraints and industry challenges to better enable participants to strategically capitalize on opportunities and increase market demand and share.

Removable Software Allows Participants to Combat Piracy

As a guard against hackers, contemporary systems move away from convention by allowing security modules to be removed. Traditionally, security software has been embedded into the set-top box, making it easy to tamper with, thereby necessitating replacement - requiring the operator to bear the cost of repairing the tampered set-top box within its subscriber base, says the analyst of this research. New removable security technology allows the modules to be plugged into any set-top box with a common interface slot, minimizing the damage to the set-top box itself.

This preventive security development will minimize piracy immensely and allow consumers to choose from an array of decoder brands with flexible and improved features. These varied features and functions will ascertain end users’ access to the local pay TV content.

Conditional Access Services Spur Market Growth

Adoption of CAS by governments and consumers alike has been an important market driver for pay TV participants. Many countries are moving from analog cable TV networks toward digital TV networks based on CAS. Governments are expecting the majority of TV viewers to migrate to digital content by 2010, notes the analyst. This would also result in the growth of smart cards as they are presently the most dependable form of subscriber identification - both for satellite and cable televisions.

1. Executive Summary
       
1. Market Overview
                1. Introduction

2. Total Pay TV Market
       
1. Market Overview
                1. Introduction
                2. Drivers
                a. Growth of Conditional Access Services (CAS) globally
                b. Advent of the Removable Security Component
                c. Advent of Integrated TV Sets
                d. Multiple Set-top Box Support
                3. Restraints
                a. Increasing Losses due to Hacking
                b. Lack of Supporting Government Regulations
                4. Challenges
                a. A Proactive Approach Against Piracy can Drive ARPU
                b. Strategic Alliances for CustomizedViewing will be Crucial
                5. Technology Trends
       
2. Total Market Analysis
                1. Global Market Analysis & Forecasts
                2. Market Share Analysis
       
3. Geographic Regional Analysis
                1. Overview
                2. Americas
                3. EMEA
                4. Asia Pacific
       - 4. Frost & Sullivan Awards
                1. Frost & Sullivan Technology Leadership Award

3. Appendix
       
1. Decision Support Database
                1. Cable Subscriber Base

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