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Viewing report
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World Video Encoders Markets
Frost & Sullivan, March 2006
This Frost & Sullivan analysis titled World Video Encoders Market presents a comprehensive overview of video encoders used in applications including broadcast and enterprise. Based on extensive research and inputs gathered from leading vendors, service providers, and system integrators, this study provides insights into market and technology trends, pricing trends, as well as vendor profiles. In this study, Frost & Sullivans expert analysts thoroughly examine the following markets/applications/technologies: MPEG-2, AVC/ VC1 standard-definition and high-definition encoders.
Market Sector
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Broadcast/Cable
- Satellite
- IPTV
- Enterprise and private networks
Technologies
The following technologies are covered in this research:
- Digital Encoding: It is the process of converting media in the form of audio or video into the digital format.
- Streaming Video: This refers to the compression of video files into an appropriate digital format. This is necessary to allow video files to be viewed by end users with minimum latency.
Market Overview
Shift from Analog to Digital Likely to Boost Demand for Video Encoders
The market trend of going digital is resulting in increasing demand for delivery of video at low bit rates over multiple media without compromising on quality, thus driving the video encoders market. Market trends such as government mandates to convert analog broadcasts to digital ones, intense competition among cable, satellite, and telco video service providers, as well as demand for high-definition services have led to a need for bit-efficient video encoders, notes the analyst of this study. The increasing penetration of broadband and bandwidth utilization combined with the adoption of digital content in other media such as the Internet is likely to drive the need for advanced encoding systems.
Government decisions to convert to digital standards in countries such as the United States, South Korea, Japan, and many parts of Europe is expected to make available high-definition services to subscribers. In the United States, the Federal Communications Commission (FCC) mandate to shift to digital formats by 2009 is driving all service operators to upgrade their encoding systems in order to convert their analog content. Similarly, increasing numbers of customers in Europe are gaining access to digital terrestrial television (DTT) that transmits digital television signals over the air, thus providing a greater number of channels over the same frequency as well as better picture and sound quality than analog television signals.
Increasing Digitization Combined with Flexibility of Streaming Video to Boost demand for Video Encoder
Despite the immense potential exhibited by this market, the presence of legacy systems and high capital expenditures (CapExs) is posing a challenge to increased revenue generation. Small and medium-sized cable multiple system operators (MSOs) as well as digital broadcast satellite (DBS) are hindered in the adoption of advanced compression formats by these challenges. However, the flexibility and effectiveness of streaming media over the Internet and mobile have proved to be catalysts for steady adoption of video by enterprise applications. Also, high-speed Internet connections such as digital subscriber lines (DSL) and cable modems allow quality streaming of video files over networks. These boost demand for video encoders.
The increasing penetration of mobile and handsets with video capture and playback capabilities increases the demand for video applications on mobile phones, thereby hiking demand for video encoders, explains the analyst. Technology enhancements that enable smart management of bandwidth utilization also help reduce and even eliminate network latency.
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