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The World Content Filtering Markets
Frost & Sullivan, Dec 2004
False Positives Frustrate Users of Content Filters
Content filtering technology has perhaps worked too well in accordance with consumers’ liking, with indiscriminate filtering of sites or messages that may have educational content. For instance, the systems sometimes unnecessarily filter nude art or novels containing the word, sex, creating false positives and causing users to distrust the technology. Filter vendors will have to work around this challenge if they are to make any headway in the market. This issue is likely to become the focal point of various research and development activities in this field.
This research provides an overview of and outlook for the world content filtering market. This research looks at the current state of the content filtering market by analyzing market trends, drivers and restraints, world forecasts by regions, and the competitive environment. The study has been segmented into markets for software, dedicated appliances, and outsourced solutions from e-mail filtering vendors. The study enables companies to align their positioning strategies to benefit from the changing markets and obtain maximum return on investment.
Rapid Growth of New Content Threats Creates Fresh Opportunities for Filtering Market
While many businesses are waking up to the seriousness of virus attacks and the need to protect their networks against them, media coverage is shifting to other types of content threats that can either inconvenience or actually damage systems. There is also the fear of employees illegally transferring sensitive corporate information to external groups. Content filters can control data mining by other parties to a large extent by screening messages that contain such information.
Spyware, phising attacks, adware, and especially spam are rapidly emerging as new content issues that users should be aware of and be guarded against, says the analyst of this research. Moreover, even as solutions emerge for these threats, new types of content threats are expected to appear constantly.
Content Filtering Market Continues to Grow Rapidly
The content filtering market has recorded impressive growth rates in the last two years. The increased demand for technology has allowed new participants with innovative solutions to enter this market and capture considerable attention. Moreover, established security vendors have an opportunity to enhance their product offering by incorporating content filtering capabilities into their product lines by either developing the solution in house or through the acquisition of a dedicated content filtering vendor.
Bundling content filtering technology with a variety of other technologies is likely to bring in greater market reach and revenue. URL blocking and e-mail filtering technology can now be found in routers and firewalls, while keyword detection technology is bundled with anti-virus programs, notes the analyst. Such distribution arrangements are expected to continue to increase awareness of content filtering solutions and reach users that may have otherwise not implemented filtering solutions.
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