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European Digital Rights Management Systems Market - The Need for Interoperability
Frost & Sullivan, Dec 2005
Effective Digital Rights Management to Enable Improved Content Delivery
In the recent past, new channels, particularly the Internet and mobile networks, have been transforming the manner in which intellectual property (IP) is distributed and services accessed, thereby leading to increased dependence on network delivery. As a result, the need to find an effective means to control the usage and distribution of IP is creating enhanced emphasis on digital rights management (DRM). Moreover, the implementation of the Open Mobile Alliance (OMA) DRM v2.0 will enable improved interoperability across networks and is expected to boost the growth of DRM solutions in Europe.
Several content owners, including large media houses, are in need of best-of-breed DRM system solutions for maximum interoperability. In keeping with the need of the communications industry for agnostic DRM, which enables seamless interoperability across fixed and wireless networks, the market is expected to witness growth, states the analyst of this research service. Besides the focus on security, DRM and content management solutions from companies such as Coremedia A.G that are OMA DRM v2.0 compliant will place emphasis on content distribution too, thereby enabling effective content delivery.
Effective DRM to Boost the Growth of Wireless Content Applications
Network operators are currently pursuing premium data services (that include applications such as ring tones, screensavers, full-track music, video and audio streaming as well as subscription services such as news and sports) to boost their average revenues per user (ARPU), thereby leading to greater focus on effective DRM. Mobile music such as full-track music downloads and mastertones are projected to grow significantly and will become a catalyst to demand for DRM. Hence, in keeping with the development of standards, mobile DRM is rapidly progressing to provide improved content protection.
As DRM is evolving, it will become crucial to provide a level of ubiquitous functionality across multiple platforms. In addition, DRM, particularly for wireless networks, will need to incorporate moving picture experts group (MPEG) audio layer 3 (also known as MP3) music file formats that can work across multiple platforms and devices, remarks the analyst. Moreover, participants along the value chain will need to be aware that while end users may be willing to pay a premium for content that is supported across multiple media (such as personal computers (PCs) and wireless devices), pricing mobile content too high may lead to customer dissatisfaction.
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