U.S. Mobile Digital Rights Management (DRM) Markets

Frost & Sullivan, April 2006

This Frost & Sullivan research service entitled U.S. Mobile DRM Markets provides insights into DRM implementations for premium content services (ringtones, games, and graphics), next-generation mobile content services (mobile audio, video, and multicasting) strategic recommendations, market strategies, as well as other market dynamics. In this study, Frost & Sullivans expert analysts thoroughly examine the following markets: DRM for premium and next-generation mobile content services.

Market Sector

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

- DRM for premium content services
- DRM for next-generation mobile content services
Technologies
The following technologies are covered in this research:

- OMA DRM v1.0, v2.0
- Microsoft Janus
- RealNetworks’ Helix
- PKI, Digital Certificates, Digital Signatures
- CMLA
Market Overview
Technological Innovations Likely to Boost Premium Mobile Content Services Markets in North America
Digital rights management (DRM) technologies are increasingly in the limelight due to mobile operators’ next-generation service launches. Despite this, industry participants cannot ignore premium content services such as mobile ringtones, graphics, or games that still contribute a major share of data revenues. The challenge for mobile enterprises is to extend the same business models to premium and next-generation mobile content services, notes the analyst of this study. An emerging possibility lies in product bundling that extends across network architectures and application generations.
Through product bundling, concepts such as dual delivery can expand beyond single application types. Third-party content vendors in North America could initiate innovations in DRM implementations. Third-party vendors are increasingly making their presence felt in the hitherto tightly controlled mobile content markets. This not only boosts market growth and revenues, but also leads to further innovations, thus making this space a hotbed for technological and economic activities.
Intense Competition Likely to Result in Fragmentation of Next-generation Mobile Content Services Markets
Service delivery platform (SDP) vendors are driving DRM implementations in the U.S. mobile DRM markets. While premium mobile content DRM markets are relatively fragmented, the next-generation mobile content DRM markets appear to be converging around two or three major standards. For example, while Microsoft’s Windows Media DRM has taken an early lead in next-generation mobile content services markets, open mobile alliance (OMA) DRM v2.0 is likely to emerge as a strong market competitor.
Leading industry participants are already in the advanced stages of introducing OMA DRM v2.0 and could be waiting to overcome royalty-related issues before committing, explains the analyst. However, the choice of DRM implementation may be heavily influenced by time-to-market considerations and it may result in the fragmentation of next-generation mobile content services markets as well.

1. Executive Summary
1. Scope of the Market
1. Introduction
2. Segmentation
3. Methodology
4. Summary of Findings and Key Conclusions
2. U.S. Mobile DRM Markets
1. Market Definition and Overview
1. Digital Rights Management and Management of Digital Rights
2. Standards Consortia and Universal DRM Initiatives including OMA and CMLA and MPEG-LA
3. Mobile DRM Components
Server Side and Client Side Implementations
4. Security Technologies
Cryptography(PKI) and Symmetric &amp
Asymmetric Key Encryption
2. Fixed and Online DRM
1. Fixed DRM Status
2. Status and Prospects of Online Music Industry in United States
3. Leading Online DRM Vendors
3. Mobile DRM
1. DRM Evolution-Application Perspectives and Network Evolutions
2. Unique DRM Requirement for Audio and Video Content Distribution over Mobile Networks
3. Important U.S. Mobile DRM Vendors
4. DRM Implementation of Leading Service Delivery Platform Providers in United States
4. U.S. Mobile DRM Markets Dynamics
1. Market Drivers
a. Increased focus on next-generation mobile data services makes mobile DRM systems an absolute requirement
b. Content providers demand proper security and protection for their wares thus driving implementation of mobile DRM systems and technologies
c. Increasing flexibility among DRM vendors and &lsquo
opening&rsquo
up of proprietary DRM systems expand their reach into the wireless world and ensure uptake
d. In-built DRM implementations in mobile devices ensure DRM compliance and encourage the growth of mobile DRM
e. Increasing interoperability between competing DRM systems ensures satisfactory end-user experience thus enabling greater content usage possibilities
f. Advertisement and acknowledgement of DRM by leading industry participants generates awareness about DRM systems and promotes market competitiveness
g. Increased security capabilities of wireless application execution environments such as Java and BREW assists in Digital Rights Management
h. Enterprise wireless communications markets are expected to boost the growth of mobile DRM markets
2. Market Restraints
a. Ongoing DRM royalty issues impact the adoption of open DRM standards and impact market
growth
b. Established DRM systems&rsquo
approach of &lsquo
Defensive&rsquo
content protection greatly limits the ability of consumers to handle content pieces and leads to a negative perception about DRM
c. Industry participants&rsquo
reluctance to agree to the OMA DRM licensing terms further delays deployment of the first global DRM standard and complicates implementation issues in the U.S. mobile DRM market
d. Absence of sustainable business and revenue models for stand-alone mobile DRM vendors makes it difficult to compete against integrated SDP offerings of large companies and restricts competition
e. Fragmentation in the U.S. mobile DRM markets affects market development
f. Lack of capable DRM solutions for mass market phones in the United States reduces penetration of advanced DRM technologies
g. Lack of DRM for user-generated content inhibits consumer education process
h. Enhanced DRM capabilities requiring additional technical infrastructure have led to the negative perception around cost of mobile DRM solutions
3. Industry Challenges
5. Market Forecasts
1. DRM for Premium Mobile Content Services in United States
2. DRM for Next-Generation Mobile Content Services in United States
3. Strategic Evaluation and Analysis
1. Mobile DRM and MPEG-LA Rights Issue
1. MPEG-LA
2. DRM Business and Revenue Models
1. Integrated and Stand-alone DRM Solutions
3. Legal Issues in Mobile DRM
1. DRM Systems
2. U.S. Copyrights Issues
4. End-User Issues and Considerations in Advanced Content Delivery Business Models
1. Network Convergence
2. Next-Generation End-User DRM Issues
5. Value-Chain Analysis for Mobile DRM
1. Content Providers and Content Aggregators
2. Service Delivery Platform Providers
3. U.S. Mobile Operators
4. Device Manufacturers
5. DRM Strategies of U.S. Mobile Virtual Network Operators
6. DRM Strategies of Leading U.S. Mobile Multicasting Solution Providers
7. DRM Strategies of Leading Next-Generation DRM Technology Vendors
6. Contrasting the U.S. and European Mobile DRM Markets
1. Key Differences between the U.S. and European Mobile DRM Markets
7. Strategic Recommendations for Industry Participants
1. Strategic Recommendations for DRM Vendors
2. Strategic Recommendations for Service Providers
4. DRM For Premium Mobile Content Services in United States
1. Current DRM Implementation for Premium Mobile Content in United States
1. DRM for Premium Mobile Content
2. DRM Protection and Impact on File Size
3. Forecasts for Value of DRM-protected Premium Content in United States
5. DRM for Next-Generation Mobile Content Services in United States
1. Current DRM Implementations for Next-Generation Mobile Content Services in United States
1. DRM for Mobile Audio and Mobile Video Services
2. DRM for Streaming Mobile Video Services
1. Mobile Operators DRM for Streaming Mobile Multimedia Content
3. DRM Implementations of Mobile Multicasting Operators
1. DRM Implementation for Modeo
2. DRM for QUALCOMMs MediaFLO
4. Verizon Wireless VCAST DRM
1. Verizon Wireless DRM and Content Protection Strategies for VCAST
5. DRM for Sprint-Nextels Next-Generation Mobile Music Service
1. Sprint Music Store
6. Forecasts for Value of DRM-Protected Next-Generation Content Services in United States
1. Mobile Audio and Video Services
6. 2006 Frost &amp
Sullivan Awards
1. 2006 Frost &amp
Sullivan Award for Market Leadership in U.S. Mobile DRM Markets
1. Market Leadership in the U.S. Mobile DRM Markets
2. 2006 Frost &amp
Sullivan Award for Service Delivery Platform for Premium Mobile Downloadable Content in U.S. Mobile DRM Markets
1. Service Delivery Platform for Premium Mobile Downloadable Content in the U.S. Mobile DRM Markets
3. 2006 Frost &amp
Sullivan Award for Service Delivery Platform for Next-Generation Mobile Content in U.S. Mobile DRM Markets
1. Service Delivery Platform for Next-Generation Mobile Content in U.S. Mobile DRM Markets
4. 2006 Frost &amp
Sullivan Award for Technology Leadership in U.S. Mobile DRM Markets
1. Technology Leadership in U.S. Mobile DRM Markets
7. Key Industry Participants
1. DRM Technology and Solution Providers
1. SafeNet Inc.
2. Beep Science
3. Microsoft
4. RealNetworks
5. VeriSign
2. Content Providers and Service Delivery Platform Providers for Premium Mobile Content
1. InfoSpace Inc.
2. Zingy
3. Motricity
4. Melodeo
5. thePlatform
6. WiderThan
7. Versaly Entertainment
8. mPortal
3. Service Providers
1. Verizon Wireless
2. Modeo
3. MobiTV
4. Device Vendors and Client-side Participants
1. Nellymoser
2. Nokia
3. PacketVideo Corporation
List of Figures

Chapter 1
.

Mobile DRM Market: Characteristics of Fixed and Mobile Networks (U.S.), 2006

Mobile DRM Market: Service Delivery Platforms for Mobile Operators(U.S.), 2006

Chapter 2
.

Mobile DRM Market: Next-Generation OMA DRM Implementation Examples (U.S.), 2006

Mobile DRM Market: Digital Content Service Value-Chain Participant (U.S.), 2006

Mobile DRM Market: Next-Generation DRM Technology used by Leading Online Content Stores (U.S.), 2006

Mobile DRM Market: Microsoft&rsquo
s Windows Media Components for Mobile Content Services (U.S.), 2006

Mobile DRM Market: Microsoft&rsquo
s Windows Media DRM Versions (U.S.), 2006

Mobile DRM Market: Microsoft&rsquo
s Windows Media DRM Security Levels (U.S.), 2006

Mobile DRM Market: Microsoft&rsquo
s Royalty Rates for Windows Media DRM Components (U.S.), 2006

Mobile DRM Market: Industry Drivers Ranked by Order of Impact (U.S.), 2006-2010

Mobile DRM Market: Industry Restraints Ranked by Order of Impact (U.S.), 2006-2010

Mobile DRM Market: Industry Challenges Ranked by Order of Impact (U.S.), 2006-2010

Chapter 3
.

Mobile DRM Market: MPEG LA Licensing Terms (U.S.), 2006

Mobile DRM Market: Tier-I Mobile Operator Service Delivery Platforms (U.S.), 2006

Mobile DRM Market: DRM Implementation of Sprint-Nextel (U.S.), 2006

Mobile DRM Market: DRM Implementation Preferences for Tier-I U.S. Mobile Operators (U.S.), 2006

Mobile DRM Market: DRM Client-implementation Models (U.S.), 2006

Mobile DRM Market: DRM Implementations for Leading Mobile Virtual Network Operators (U.S.), 2006

Mobile DRM Market: RealNetwork&rsquo
s DRM Solution Capabilities (U.S.), 2006

Chapter 4
.

Mobile DRM Market: Tier-I Mobile Operators&rsquo
DRM Implementation for Premium Content Services (U.S.), 2006

Chapter 5
.

Mobile DRM Market: Tier-I Mobile Operators&rsquo
DRM Implementation for Next-Generation Content Services (U.S.), 2006

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