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European Content Security Markets
Frost & Sullivan, April 2001
Increased Awareness of Security Threats Fuels Market Growth
As companies throughout Europe continue to make Internet technologies an integral part of their business, many will become increasingly vulnerable to security breaches. Viruses, malicious mobile code attacks, employee Internet abuses and hackings are on the rise. Press coverage of Internet threats has increased dramatically in the last 18 months, and businesses are beginning to realise the need for network protection. Impending legislation that mandates the use of data protection and privacy assurances will further stimulate end-user demand for content security products.
Consequently, the markets for products that provide content security are poised for impressive gains. This Frost & Sullivan report analyses the markets for anti-malware, content filtering and content encryption products. By high-lighting key issues that will affect the marketplace and providing expert forecasts, this report enables its users to capitalize on a fast growing industry.
Enhanced Product Suites, Strategic Alliances Key to Industry Success
Many companies are now looking to expand their offerings and add value to products to attract more customers, says the author of this report.
Encryption and filtering represent excellent opportunities for firms to add additional modules to their product suites and to offer a broader range.
Companies will also bundle products together in an attempt to offer one-stop shopping to customers.
Rather than developing new technologies in-house, firms throughout the industry are choosing mergers and acquisitions. Consolidation is already changing the look of the competitive landscape, by providing a more diverse
range of products. This report surveys the competitive field and highlights winning strategies, helping your company maximize its market share.
Educating End-Users Will Optimize Long-Term Sales
Many businesses across Europe have not considered the issue of security to any great depth, says the author. Security polices remain improperly implemented or not fully understood.
For the market to expand, content security vendors must encourage enterprises to put comprehensive security policies in place, writes the author. Market participants must continue to educate their potential customer base on the possible security threats and the long-term cost benefits of adopting solid security policies. With its evaluation of market challenges and its strategic recommendations, this report will help you overcome hurdles and maximise your companys gains.
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