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U.S. Digital Asset Management Markets
Frost & Sullivan, Dec 2002
Long Sales Cycles, Scarce Capital, and Niche Focus Restrain Market Expansion
Dominated by small start-ups, funding and resources are the main issue in the digital asset management (DAM) industry. Reduced technology spending and lengthening sales cycles mean more operational expenses and lower profits, making it difficult for vendors to grow on self-generated revenues. The inability of individual vendors to meet all the DAM requirements of the customer is also driving end users to look for collaborative bids. Stepping out of their narrow niche and offering a broader range of services will aid vendors in expanding customer bases.
This Frost & Sullivan research studies the U.S. markets for digital management assets. It provides valuable analysis of market drivers and restraints along with forecasts identifying areas of growth. The study covers DAM logger software, middleware, and digital asset delivery systems.
Value Proposition of Solutions a Strong Market Driver
Primarily confined to the media and entertainment industry till date, DAM solutions are seeing a surge of potential business demand from corporations and have also identified growing interest in government and healthcare sectors, says the author of this study. The perception change of digital asset solutions from experimental to must have solutions is helping implementation in a broader spectrum of vertical markets. User-side realization that they need to manage their digital assets to stay competitive and the increasing volume of rich content are also aiding the process.
DAM solutions help enterprises to achieve higher speeds-to-market that translate to huge cost savings in terms of the time spent in searching, repurposing, and transporting files. Technological advances across the value chain - logger, management, and delivery software - are making solutions more reliable and enhancing credibility. In addition, the Federal Communications Commissions mandate to digitize all television broadcasts is also expected to spur the adoption of DAM solutions in the media and entertainment vertical later in the forecast period.
Marketing to Multiple Verticals Can Realize Further Potential
As digital media applications find use in a wider range of verticals, DAM solutions are proving their viability in business environs despite the slow economy and tight capital. DAM implementation is expected to increase and the overall market revenue for 2009 is forecasted at $3.43 billion. Leveraging technology through strategic partnerships with others in the DAM space is vital to industry growth. Targeting multiple verticals instead of focusing on a single niche is the key to gaining market share.
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