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Profiles of PC Usage

Parks Associates, March 2005


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Profiles of PC Usage provides a detailed assessment of how today's PC owners use this device in everyday life. This multiclient investigates the use of and interest in new software and services, the impact of high-speed Internet connectivity, the use of specific Internet-based services, the likelihood of new non-PC platform adoption, and the use of and interest in mobile Internet services. It also offers a segmentation of PC consumers relative to these usage characteristics.

Survey Design: A survey of over 2,600 U.S. Internet users



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