Contents:

Executive Summary 1.0 Executive Summary 1.1 Consumer Segmentation Methodology 1.2 Demographics of Digital Entertainment Segments 1.3 Ownership of Digital Electronic Devices by Digital Entertainment Segments 1.4 Interest in Purchasing Digital Electronics Devices by Digital Entertainment Segments 1.5 Profiles of PC Usage by Digital Entertainment Segments 1.6 Consumption of Digital Content and Services by Digital Entertainment Segments 1.7 Internet Usage by Digital Entertainment Segments 1.8 Adoption and Usage of Home Networks by Digital Entertainment Segments 1.9 Hard Drive and Storage Solutions and Digital Entertainment Segments 2.0 Other Important Findings Slide Deck Survey Methodology Digital Entertainment: Consumer Segmentation Digital Entertainment: Consumer Habits Digital Music Connected Gaming Internet-Based Digital Entertainment Digital TV Service Digital Entertainment Platforms Broadband Services Broadband Updates Broadband Segmentation based on Monthly Expenditure VoIP and Bundled Services Value-Added Services Digital Plumber Usage of PC and Peripherals and Interest in New Purchases Ownership of PCs PC Peripherals PC Usage Habits Focusing on PC Centric Entertainment Interest in New PC and Peripheral Purchases Home Networking Storage: with a Focus on Networked Storage The Need for Storage External Hard Drives Storage and Backup Focusing on Networked Storage Device Appendix Survey Respondents by Gender Survey Respondents by Race Survey Respondents by Age Survey Respondents by Household Income Survey Respondents by Marital Status Survey Respondents by Education Level Percentage of Survey Respondents Currently Attending School Survey Respondents by Type of Residence Percentage of Survey Respondents Owning or Renting Home Survey Respondents by Value of Primary Residence Survey Respondents by Number of People at Home Survey Respondents by Number of People under 18 at Home Percentage of Survey Respondents that Telecommute, Work at Home, or Are Self-Employed Survey Respondents by Region What Percentage of the Time that You Spend on the Home PC is Spent on Using Applications that Require an Internet Connection? The Most Important Purpose of Using PC at Home Concerns about Security& Privacy Issues Regarding PC Usage PC Problems Experienced in Last Twelve Months Solutions to PC Problems Length of Time that You Leave Home PC on Appeal of Using PC System as an Important Component of Home Entertainment Center Appeal of Using PC with High-Quality Speakers as Part of Music Entertainment Center Appeal of Using PC with a Big Flat Screen as Part of Video Entertainment Center Appeal of Using PC Connected to CE Rendering Devices through a Wired/ Wireless Home Network as Part of Home Entertainment Center Frequency of Watching TV While Simultaneously Using a Laptop PC in the Same Room Relationship between Activities Performed on Laptop PC and TV Programs Interest in One-Touch Switch between Laptop PC and TV Number of Digital Music Files Stored on PCs/Hard Drive-based Devices Number of Digital Photos Stored on PCs/Hard Drive-based Devices Hours of Personal Videos Stored on PCs/Hard Drive-based Devices Number of Video Clips Stored on PCs/ Hard Drive-based Devices Hours of Movies and TV Shows Stored on PCs/ Hard Drive-based Devices On What Type of Hardware Devices Do You Play Electronic Games? Percentage of Gaming Time Spent on Playing against/with Others Gamer Households Segmentation based on Activities of Playing/Buying Electronic Games Adoption of Multi-Player/Networked Games Monthly Expenditure on Playing Networked Games against Others What Kinds of Games Are You Most Interested in Playing against Others through a Network? Interest in Cross-Platform Networked Gaming Number of CDs Purchased in the Last Six Months Percentage of Personal CDs Copied to Home PCs When Ripping/Copying CDs to Your PCs, What Format Do You Use the Most Often? Reasons for Storing Music Files on PCs Most Appealing Option for Acquiring Music Online Entertainment Services Purchased/Used in the Last Six Months Which of the Following Services Do You Plan On Using in the Next Twelve Months? Are You the Primary Decision-Maker in the Selection of Electronic Products, Services, and Software for Your Household? Ownership of Electronic Products #1 Ownership of Electronic Products #2 Household Ownership of Cell Phones Household Ownership of Portable Digital Music Players Household Ownership of Game Consoles Household Ownership of Stand-Alone Digital Cameras Household Ownership of Digital Camcorders Household Ownership of Portable Game Players Household Ownership of Personal Video Recorders Household Ownership of DVD Players Household Ownership of Stereos Household Ownership of Home Theater Systems Household Ownership of TVs Household Ownership of Big Screen TVs Household Ownership of Flat Panel TVs Household Ownership of HDTVs Household Ownership of Multi-Room Audio Systems Household Ownership of Flat-Panel or LCD Displays Household Ownership of Webcams Household Ownership of Integrated Headsets with Earphone and Microphone Household Ownership of Digital Media Adapters Household Ownership of External USB Hard Drives Purchase Intention for Electronic Products #1 Purchase Intention for Electronic Products #2 TV Service Subscription Subscription to Premium TV Services Interest in Subscribing to Digital Satellite or Cable TV Services Monthly Expenditure on Telecommunication and Entertainment Services Internet Service Subscription Interest in Upgrading to High-Speed or Broadband Internet Service Important Reason for Lack of Interest in Upgrading to Broadband Service Primary Reason for Interest in Upgrading to Broadband Service Preferred Broadband Service Provider Type of Broadband Access Technology Who is Your Broadband Service Provider? Satisfaction Level with Current Broadband Service Provider Factors Influencing the Satisfaction Level with Broadband Service Provider History of Switching from One Broadband Service Provider to Another Primary Reasons for Switching Service Provider Longest Duration of Loss of Broadband Connection Consumers Can Tolerate Adoption of Personal Email Account Type of Main Email Account Service Provider for Paid-Email Account Frequency of Uploading Pictures, Videos, and Music Files When You Email or Upload Large-Sized Files to the Internet, Do You Think the Connection Speed Is…? Do You Receive More than One of These Services (Fixed-Line Telephone, Cellular Telephone, Subscription TV, and Broadband Services) from a Single Service Provider? Types of Services Provided by a Single Service Provider Interest in Receiving a Triple-Play Bundled Service from a Single Service Provider Preferred Bundled Service Provider Subscription to/Interest in Subscribing to VoIP Services Most Often-Used Voice-over-IP Service Provider Satisfaction Level with the Performance of Main VoIP Service Weekly Hours Spent on Internet at Home How Important Is the Internet in Your Daily Life? Important Internet Applications When Using Internet at Home Interest in Receiving Full-Length and High-Quality Movies from Internet Service Provider Interest in Internet VoD Service with DVD Burning Capability Familiarity with Online Security Services Service Providers for Online Security Software or Services Household Ownership of Different PC Products PC Peripherals Shared with Multiple PCs Location of Desktop PCs Rooms Where Laptop PCs Are Used Most Frequently Performance of Primary Home PC Year of Most Recent Computer Purchase Type of Graphic Card Solution of Recently-Purchased PC Desired Feature for a Graphic Solution Preferred Brand for Graphic Card Solution PC Hardware/Software of Primary Home Computer Type of DVD Burner on Home PC Security Features on Home Networks or PCs How Much Hard Drive Capacity Do All Your Home PCs Have? Percentage of Hard Drive Capacity Used Anticipated Growth of Hard Drive Capacity in the Next Twelve Months Likelihood of Purchasing Different PC Products in the Next Twelve Months Interest in Purchasing a Separate PC Monitor for New Laptop PC Interest in Buying a New Desktop with a TV Tuner Card Preferred Type of TV Tuner Solution Premium Willing to Pay for a High-Definition TV Tuner for the PC Preferred Brands for Next PC Primary Reason for Purchasing a PC of a Particular Brand Essential Features Desired for a New PC Adoption of Multi-Function Monitors (with TV Tuner, Speakers, and TV/PC Inputs) Usage of a Multi-Function Monitor Likelihood of Purchasing an LCD or Flat-Panel Display for New Computer Do You Expect Your Purchase of the New LCD Display to Be…? Important Features Desired for a New LCD Display PC Peripherals Connected to a Laptop PC Primary Reason for Not Connecting a Separate Keyboard, Mouse, Monitor, or Docking Station to Laptop PC Peripherals Connected to Home PCs Adoption of Home Networks Likelihood of Setting up a Home Network in the Next Twelve Months Preferred Type of Home Network Technologies Used by Home Networks Content and Applications Shared across Devices on Home Network Number of Devices Connected to Home Network Problems Experienced When Installing and Using Home Networking Equipment Who Helped You Solve Home Networking Problems? Where Do You Currently Store Your Digital Media Content? How Do You Currently Back up Documents and Digital Content? Frequency of Backing up Documents/Digital Content Preferred Option for Backing up Documents/Digital Content Familiarity with a Networked Storage Device Interest in Networked Storage Device among Home Network Owners Devices Consumers Are Interested in Connecting to a Networked Storage Device Important Function of a Networked Storage Device Interest in Purchasing a Networked Storage Device at Various Price Points Important Features of a Networked Storage Device Preferred Brand for a Networked Storage Device