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The European Forecourt Retailing Market Outlook: Forecourt development, competition and growth strategies

Business Insights, Nov 2006, Pages: 156


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The forecourt retailing market within Western Europe is reaching saturation point and hypermarkets remain a continued threat for fuel retailers. The European Forecourt Retailing Market Outlook is a new management report that analyses the top 10 fuel retailers and investigates their strategies within the fuel retail market, assessing current and future opportunities and threats. This report also provides a detailed
Examination of the European forecourt market, analyzing 8 European countries in terms of market size, site dynamics and shop penetration. Use this new report to assess and develop your competitive strategy and identify future growth opportunities.

Some key findings from this report...

-Within the 8 countries profiled, there is a distinct split where Germany, the Netherlands, Sweden and Belgium show a greater consumer spend within the forecourt shop (non-fuel sales) while the UK, Italy, France and Spain show a much lower non-fuel spend.

-The success of the forecourt shop is dependent on a country’s maturity of its convenience retailing market as well the consumers’ cultural attitudes towards convenience retail outlets.

-Forecourt shops often fill a gap in the market where convenience retail outlets are restricted, either through cultural attitudes or government legislation.

Example of government legislation exist in Germany where the German Law “Ladenschlußgesetz” restricts opening hours for shops from which forecourt shops are exempt.

-The Italian forecourt market began its first instance of rationalisation in December 2005 when Agip divested its IP network to API, a competitor.

This new report will enable you to

-Assess the retail activity within the top 10 fuel retailers through this report’s strategic company analysis of the forecourt retail market within top 10 fuel retailers in Europe, which also includes a study of opportunities that exist for each retailer.

-Examine the market dynamics of forecourt retailing industry in Western Europe using this report’s strategic analysis of key trends and issues in the market.

-Understand the key European markets in terms of market share, market size, shop penetration, retail activity and levels of competition.

-Identify the future prospects and opportunities within the European forecourt retail market and the impact of growth in Eastern Europe.

-Gain insight into the impact of the convenience retail market as a barrier or opportunity for forecourt retailers through the detailed analysis in this report.

Key questions answered in this report

-Who are the top 10 fuel retailers and what are their strategies within the forecourt retail market?

-Where is the forecourt retailing market heading?

-Why are fuel retailers downsizing their forecourt sites?

-How is legislation affecting the forecourt retailing market within Europe?

-Are joint ventures within the forecourt retail market a growth opportunity?

-How are forecourt retailers making their forecourt shops more attractive within the convenience retail market?

-Are changing consumer trends affecting the forecourt retail market in Europe?



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