Artificial Sweeteners - Global Strategic Business Report

This report analyzes the worldwide markets for Artificial Sweeteners in US$ Thousands by the following major Product Classes: Aspartame, Acesulfame Potassium, Saccharin, Sucralose, and Others. The report provides separate comprehensive analytics for the US, Canada, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for these markets. The report profiles 86 companies including many key and niche players such as Ajinomoto Co., Inc., Ajinomoto Sweeteners Europe SAS, Cumberland Packing Corporation, Hermes Sweetener Ltd., Merisant, Nutrinova Inc., Tate & Lyle plc, and The Nutrasweet Company. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

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I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-2
Product Definitions and Scope of Study I-3
Aspartame I-3
Acesulfame Potassium I-3
Saccharin I-4
Sucralose I-4
Others I-4

II. Executive Summary

1. INDUSTRY OVERVIEW II-1
Global Sweeteners Market- A Brief Overview II-1
Table 1: Leading Players in the Global Alternative Sweeteners
Market (2011): Percentage Breakdown of Share for NutraSweet,
Tate & Lyle, Roquette, Corn Products Intl and Others
(includes corresponding Graph/Chart) II-2

Table 2: Global Sweeteners Market (2012): Percentage Share
Breakdown of Revenues by Type- Sugar, HFCS, Alternative
Sweeteners and Others (includes corresponding Graph/Chart) II-2

Table 3: World High Intensity Sweeteners Market (2012):
Percentage Share Breakdown of Demand by Segment- Artificial
Sweeteners and Natural Sweeteners (includes corresponding
Graph/Chart) II-2

Table 4: Cost for Various Sweeteners in 2010 (includes
corresponding Graph/Chart) II-3
Dynamics of the Artificial Sweeteners Market II-3
Current and Future Analysis II-4
Analysis by Region II-4
Analysis by Product Segment II-4
Japan: The Forbidden Land for Artificial Sweeteners II-5
Tate & Lyle's Remains the Undisputed Market Leader II-5
Table 5: World Sucralose Market (2011): Percentage Share
Breakdown by Company- Tate & Lyle (Splenda) and Others
(includes corresponding Graph/Chart) II-6

Table 6: Leading End-Use Segments for Sucralose (2012):
Percentage Breakdown of Share for Beverages, Foods and
Pharmaceuticals (includes corresponding Graph/Chart) II-6
Factors Influencing Demand II-6
Health & Nutritional Concerns II-6
Shift in Consumer Spending II-6
Diet Foods II-7
Competitive Factors II-7
End-Market Demands II-7
Regulatory Concerns II-7
Artificial Sweeteners Approved by FDA II-7

2. TRENDS & ISSUES II-9
Sweeteners Interest Consumers and Producers Alike II-9
Low-Carb Out, Low-Cal In II-9
Diet Beverages Intensify Competition Amid Artificial Sweeteners II-9
Sugar-Free Gums, Candies Gain Prominence II-10
Alternative Natural Sweeteners Vs. Synthetic Sweeteners II-10
Natural Additives Threat to Intense Sweetener Market II-10
Erythritol and Stevia-The New Entrants in Sweetener Market II-11
Stevia- Based Sweeteners Gaining Ground II-11
Major Concerns in the Stevia-Based Sweeteners Market II-11
Shift in Manufacturers' Focus II-12
Issues Confronting Artificial Sweeteners II-12
Aspartame II-12
Aspartame in Children II-13
Aspartame in Rats II-13
Acesulfame K II-13
Saccharin II-13
Sucralose (Splenda) II-13
Cyclamate II-14
Saccharin Gains Safety Status II-14
Concerns Surround Neotame II-14
US Extends Anti-Dumping Duty on Chinese Saccharin Exports II-14

3. PRODUCT OVERVIEW II-15
What are Sweeteners? II-15
Types of Sweeteners II-15
Comparison of Various Sweeteners II-15
Popular Sweeteners Artificial Sweeteners and Bulk Sweeteners
and Sugar Type II-15
Bulk Sweeteners/ Nutritive Sweeteners II-16
Sugars II-16
Sugar Alcohols II-16
Artificial/Non-Nutritive/Intense Sweeteners II-16
Table 7: Artificial Sweeteners - How Sweet Are They? II-17
Aspartame II-17
History of Aspartame II-17
How Safe is Aspartame and How Much II-17
Table 8: Approximate Daily Servings to Reach Specified ADI
Values (includes corresponding Graph/Chart) II-18
Limitations on Use II-18
Acesulfame Potassium II-19
Saccharin II-19
Sucralose II-19
Benefits of Sucralose Vs Aspartame - Possible Usage in
Various Products II-20
G-Good Usage, P-Possible Usage, N- Cannot be Used II-20
Neotame II-20
Cyclamate II-21
Alitame II-21
Neohesperidine II-21
Lead Acetate II-21
Benefits of Artificial Sweeteners to Sugar II-22

4. OTHER SUBSTITUTES TO SUGAR II-23
Sugar Substitutes: Defined II-23
Commonly Used Natural Sugar Substitutes II-23
Table 9: Energy Densities and Sweetness of Select Natural
Sugar Substitutes in Relation to Sucrose II-23
Commonly Used Artificial Sugar Substitutes II-23
Natural Sweeteners II-24
Steviosides (or Stevia) II-24
History of Stevia II-24
Limitations on Use II-25
Tagatose II-25
Thaumatin II-25
Ceresweet II-25
Organic Agave Sweetener II-26
Sugar Alcohols (or Polyols) II-26
Dextrose II-26

5. END-USE MARKETS II-27
Snack Foods II-27
Bakery Products II-27
Sauces and Condiments II-27
Candies and Confectionery II-28
Dairy Products II-28
Soft Drinks II-29
Diet Soft Drinks II-29

6. RESEARCH AND DEVELOPMENT II-30
Aspartame Free from Cancer Odds II-30
Artificial Sweeteners May Not Aid Weight Loss in the Long Run II-30
Artificial Sweeteners Can Lead to Overeating II-30
Cause for Sweetener ‘Aftertaste' Disclosed II-31
No Link Between Candy Consumption and Hyperactivity II-31

7. REGULATORY CONSIDERATIONS II-32
Regulations in United States II-32
European Union (EU) Regulations II-32
Sweeteners II-33
European Commission Re-Investigates Aspartame II-33
Regulations in the United Kingdom II-33

8. PRODUCT INNOVATIONS/ LAUNCHES II-34
Tate & Lyle Unveils TASTEVA™ Stevia Sweetener II-34
Domino Foods Introduces New Sweeteners II-34
Fenchem Unveils Stevia based Sweetener in the US II-34
Whole Earth Sweetener Introduces PureVia Sweetener II-34
NBS Introduces Liquid Sucralose II-35
Niutang to Launch its New Stevia Based Sweetener II-35
NXT Nutritionals Holdings Introduces SUSTA™ Product Line II-35
Pepsi Introduces PureVia-Based Tropicana Orange Juice Variant II-35
Coca-Cola Launches Truvia-Based Sprite Green in the UK II-36
Meijer Launches Meijer Naturals II-36

9. RECENT INDUSTRY ACTIVITY II-37
Tate & Lyle Re-Start SPLENDA® Sucralose Production Plant II-37
Corn Products Changes Name to Ingredion II-37
DuPont Acquires Danisco II-37
Truvia Signs Exclusive Distribution Agreements with Azucarera,
CristalCo, Eridania, and Silver Spoon II-37
PureCircle and Merisant Company Amend Multi-Year Supply Agreement II-37
Merisant Emerges from Bankruptcy II-38
Merisant Files for Bankruptcy II-38
Ajinomoto Re-Brands Aspartame II-38
Firmenich and Senomyx Enter into Collaborative Agreement II-38
Merck Secures Distribution Rights for Sucralose II-39
Dainippon Sumitomo Pharma Secures Exclusive Commercialization
Rights for Neotame II-39
Heartland Sweeteners and Ganeden Biotech Enter into Exclusive
Partnership II-39
Bioplus Life Sciences and Mays Chemical Form Strategic Alliance II-39
Cargill Health and Nutrition, and Sentosa Taiwan Form
Collaboration II-40
Ajinomoto Food Ingredients and ChemPoint.com Enter into
Partnership II-40

10. FOCUS ON SELECT PLAYERS II-41
Ajinomoto Co., Inc. (Japan) II-41
Ajinomoto Sweeteners Europe SAS (France) II-41
Cumberland Packing Corporation (US) II-41
Hermes Sweetener Ltd (Switzerland) II-41
Merisant (US) II-42
Nutrinova, Inc. (US) II-42
Tate & Lyle plc (UK) II-42
The NutraSweet Company (US) II-43

11. GLOBAL MARKET PERSPECTIVE II-44
Table 10: World Recent Past, Current & Future Analysis for
Artificial Sweeteners by Geographic Region - US, Canada,
Europe, Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2010 through 2018 (includes corresponding
Graph/Chart) II-44

Table 11: World Historic Review for Artificial Sweeteners by
Geographic Region - US, Canada, Europe, Asia-Pacific, Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2004 through
2009(includes corresponding Graph/Chart) II-45

Table 12: World 15-Year Perspective for Artificial Sweeteners
by Geographic Region - Percentage Breakdown of Dollar Sales
for US, Canada, Europe, Asia-Pacific, Latin America and Rest
of World Markets for Years 2004, 2011 & 2018 (includes
corresponding Graph/Chart) II-46

Table 13: World Recent Past, Current & Future Analysis for
Aspartame by Geographic Region - US, Canada, Europe,
Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2010 through 2018 (includes corresponding
Graph/Chart) II-47

Table 14: World Historic Review for Aspartame by Geographic
Region - US, Canada, Europe, Asia-Pacific, Latin America and
Rest of World Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2004 through 2009 (includes
corresponding Graph/Chart) II-48

Table 15: World 15-Year Perspective for Aspartame by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Europe, Asia-Pacific, Latin America and Rest of
World Markets for Years 2004, 2011 & 2018 (includes
corresponding Graph/Chart) II-49

Table 16: World Recent Past, Current & Future Analysis for
Acesulfame Potassium by Geographic Region - US, Canada,
Europe, Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2010 through 2018 (includes corresponding
Graph/Chart) II-50

Table 17: World Historic Review for Acesulfame Potassium by
Geographic Region - US, Canada, Europe, Asia-Pacific, Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2004 through
2009 (includes corresponding Graph/Chart) II-51

Table 18: World 15-Year Perspective for Acesulfame Potassium
by Geographic Region - Percentage Breakdown of Dollar Sales
for US, Canada, Europe, Asia-Pacific, Latin America and Rest
of World Markets for Years 2004, 2011 & 2018 (includes
corresponding Graph/Chart) II-52

Table 19: World Recent Past, Current & Future Analysis for
Saccharin by Geographic Region - US, Canada, Europe,
Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2010 through 2018 (includes corresponding
Graph/Chart) II-53

Table 20: World Historic Review for Saccharin by Geographic
Region - US, Canada, Europe, Asia-Pacific, Latin America and
Rest of World Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2004 through 2009 (includes
corresponding Graph/Chart) II-54

Table 21: World 15-Year Perspective for Saccharin by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Europe, Asia-Pacific, Latin America and Rest of
World Markets for Years 2004, 2011 & 2018(includes
corresponding Graph/Chart) II-55

Table 22: World Recent Past, Current & Future Analysis for
Sucralose by Geographic Region - US, Canada, Europe,
Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2010 through 2018 (includes corresponding
Graph/Chart) II-56

Table 23: World Historic Review for Sucralose by Geographic
Region - US, Canada, Europe, Asia-Pacific, Latin America and
Rest of World Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2004 through 2009 (includes
corresponding Graph/Chart) II-57

Table 24: World 15-Year Perspective for Sucralose by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Europe, Asia-Pacific, Latin America and Rest of
World Markets for Years 2004, 2011 & 2018 (includes
corresponding Graph/Chart) II-58

Table 25: World Recent Past, Current & Future Analysis for
Other Artificial Sweeteners by Geographic Region - US, Canada,
Europe, Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2010 through 2018 (includes corresponding
Graph/Chart) II-59

Table 26: World Historic Review for Other Artificial
Sweeteners by Geographic Region - US, Canada, Europe,
Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years2004 through 2009 (includes corresponding
Graph/Chart) II-60

Table 27: World 15-Year Perspective for Other Artificial
Sweeteners by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Europe, Asia-Pacific, Latin
America and Rest of World Markets for Years 2004, 2011 & 2018
(includes corresponding Graph/Chart) II-61

III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Outlook III-1
Key Statistics III-1
Table 28: US Sweeteners Market (2011): Percentage Share
Breakdown by of Revenues by Type- Sugar, HFCS, Alternative
Sweeteners and Others (includes corresponding Graph/Chart) III-1

Table 29: US Food & Beverage Additives Market (2011):
Percentage Share Breakdown of Demand by Type- Flavor &
Flavor Enhancers, Alternative Sweeteners, Fat Replacers &
Texturizers, Neutraceuticals and Others (includes
corresponding Graph/Chart) III-2
Demand for Artificial Sweeteners Soars High III-2
The Obesity Issue! III-2
Diabetes: The Fast Growing Epidemic III-2
Overview of Alternative Sweeteners Market III-3
Table 30: US Market for Alternative Sweeteners (2011):
Percentage Share Breakdown of Revenue by Type- High
Intensity Sweeteners, Polyols and Others (includes
corresponding Graph/Chart) III-3

Table 31: US High Intensity Sweetener Market (2012):
Percentage Share Breakdown of Usage by Segment- Beverage,
Tabletop, Personal Care, Food and Others (includes
corresponding Graph/Chart) III-4
Brands of Various Artificial Sweeteners in the US III-4
Table 32: US Consumption Trend of Low-Calorie Sugar-Free
Foods and Beverages (1991 -2010) (includes corresponding
Graph/Chart) III-4
Splenda Takes the Largest Chunk III-5
Table 33: US Artificial Sweeteners Market (2011):
Percentage Share Breakdown of Sales by Brand- Splenda,
Sweet ‘N Low, Equal and Others (includes corresponding
Graph/Chart) III-5
Artificial Sweeteners in the US III-5
Artificial Sweeteners Currently Approved for Use in the US III-5
Rigid FDA Approvals and Raising Aspartame Scare, Key Factors
in the US Artificial Sweetener Market III-6
Artificial Sweeteners - Year of Discovery and FDA Approval III-6
US Saccharin Market Breathe Easy III-7
Table 34: US Value Imports of Saccharin and its Salts
(2011) (includes corresponding Graph/Chart) III-7

Table 35: US Value Exports of Saccharin and its Salts
(2011) (includes corresponding Graph/Chart) III-8
Product Launches III-8
Recent Industry Activity III-9
Focus on Select Players III-10
B.Market Analytics III-12
Table 36: US Recent Past, Current & Future Analysis for
Artificial Sweeteners by Product Segment - Aspartame,
Acesulfame Potassium, Saccharin, Sucralose and Other Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-12

Table 37: US Historic Review for Artificial Sweeteners by
Product Segment - Aspartame, Acesulfame Potassium,
Saccharin, Sucralose and Other Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2004 through 2009 (includes corresponding Graph/Chart) III-13

Table 38: US 15-Year Perspective for Artificial Sweeteners
by Product Segment - Percentage Breakdown of Dollar Sales
for Aspartame, Acesulfame Potassium, Saccharin, Sucralose
and Other Markets for Years 2004, 2011 & 2018 (includes
corresponding Graph/Chart) III-14

2. CANADA III-15
A.Market Analysis III-15
Outlook III-15
Artificial Sweeteners in Canada III-15
Saccharin Sees a Ray of Hope III-15
Table 39: Canadian Value Imports of Saccharin and its Salts
(2011) (includes corresponding Graph/Chart) III-16
B.Market Analytics III-17
Table 40: Canadian Recent Past, Current & Future Analysis
for Artificial Sweeteners by Product Segment - Aspartame,
Acesulfame Potassium, Saccharin, Sucralose and Other Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-17

Table 41: Canadian Historic Review for Artificial Sweeteners
by Product Segment - Aspartame, Acesulfame Potassium,
Saccharin, Sucralose and Other Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2004 through 2009 (includes corresponding Graph/Chart) III-18

Table 42: Canadian 15-Year Perspective for Artificial
Sweeteners by Product Segment - Percentage Breakdown of
Dollar Sales for Aspartame, Acesulfame Potassium, Saccharin,
Sucralose and Other Markets for Years 2004, 2011 & 2018
(includes corresponding Graph/Chart) III-19

3. EUROPE III-20
A.Market Analysis III-20
Outlook III-20
List of Intense Sweeteners Approved in the EU III-20
Stevia Receives EU Approval III-20
Cyclamate Faces Trial In Europe III-21
Nutrinova Comes up With Alternate III-21
Recent Industry Activity III-21
B.Market Analytics III-22
Table 43: European Recent Past, Current & Future Analysis
for Artificial Sweeteners by Geographic Region - France,
Germany, Italy, UK, Spain and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-22

Table 44: European Historic Review for Artificial Sweeteners
by Geographic Region - France, Germany, Italy, UK, Spain and
Rest of Europe Markets Independently Analyzed with Annual
Sales Figures in US$ Thousand for Years 2004 through 2009
(includes corresponding Graph/Chart) III-23

Table 45: European 15-Year Perspective for Artificial
Sweeteners by Geographic Region - Percentage Breakdown of
Dollar Sales for France, Germany, Italy, UK, Spain and Rest
of Europe Markets for Years 2004, 2011 & 2018 (includes
corresponding Graph/Chart) III-24

Table 46: European Recent Past, Current & Future Analysis
for Artificial Sweeteners by Product Segment - Aspartame,
Acesulfame Potassium, Saccharin, Sucralose and Other Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-25

Table 47: European Historic Review for Artificial Sweeteners
by Product Segment - Aspartame, Acesulfame Potassium,
Saccharin, Sucralose and Other Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2004 through 2009 (includes corresponding Graph/Chart) III-26

Table 48: European 15-Year Perspective for Artificial
Sweeteners by Product Segment - Percentage Breakdown of
Dollar Sales for Aspartame, Acesulfame Potassium, Saccharin,
Sucralose and Other Markets for Years 2004, 2011 & 2018
(includes corresponding Graph/Chart) III-27

3a. FRANCE III-28
A.Market Analysis III-28
Outlook III-28
Ajinomoto Sweeteners Europe Sas- A Key Player III-28
B.Market Analytics III-29
Table 49: French Recent Past, Current & Future Analysis for
Artificial Sweeteners by Product Segment - Aspartame,
Acesulfame Potassium, Saccharin, Sucralose and Others
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-29

Table 50: French Historic Review for Artificial Sweeteners
by Product Segment - Aspartame, Acesulfame Potassium,
Saccharin, Sucralose and Other Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2004 through 2009(includes corresponding Graph/Chart) III-30

Table 51: French 15-Year Perspective for Artificial
Sweeteners by Product Segment - Percentage Breakdown of
Dollar Sales for Aspartame, Acesulfame Potassium, Saccharin,
Sucralose and Other Markets for Years 2004, 2011 & 2018
(includes corresponding Graph/Chart) III-31

3b. GERMANY III-32
A.Market Analysis III-32
Outlook III-32
Artificial Sweeteners in Germany III-32
B.Market Analytics III-33
Table 52: German Recent Past, Current & Future Analysis for
Artificial Sweeteners by Product Segment - Aspartame,
Acesulfame Potassium, Saccharin, Sucralose and Other Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-33

Table 53: German Historic Review for Artificial Sweeteners
by Product Segment - Aspartame, Acesulfame Potassium,
Saccharin, Sucralose and Other Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2004 through 2009 (includes corresponding Graph/Chart) III-34

Table 54: German 15-Year Perspective for Artificial
Sweeteners by Product Segment - Percentage Breakdown of
Dollar Sales for Aspartame, Acesulfame Potassium, Saccharin,
Sucralose and Other Markets for Years 2004, 2011 & 2018
(includes corresponding Graph/Chart) III-35

3c. ITALY III-36
A.Market Analysis III-36
Outlook III-36
B.Market Analytics III-37
Table 55: Italian Recent Past, Current & Future Analysis for
Artificial Sweeteners by Product Segment - Aspartame,
Acesulfame Potassium, Saccharin, Sucralose and Others
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-37

Table 56: Italian Historic Review for Artificial Sweeteners
by Product Segment - Aspartame, Acesulfame Potassium,
Saccharin, Sucralose and Other Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2004 through 2009 (includes corresponding Graph/Chart) III-38

Table 57: Italian 15-Year Perspective for Artificial
Sweeteners by Product Segment - Percentage Breakdown of
Dollar Sales for Aspartame, Acesulfame Potassium, Saccharin,
Sucralose and Other Markets for Years 2004, 2011 & 2018
(includes corresponding Graph/Chart) III-39

3d. THE UNITED KINGDOM III-40
A.Market Analysis III-40
Outlook III-40
Artificial Sweeteners in the UK III-40
Product Launch III-40
Focus on Select Player III-41
B.Market Analytics III-42
Table 58: UK Recent Past, Current & Future Analysis for
Artificial Sweeteners by Product Segment - Aspartame,
Acesulfame Potassium, Saccharin, Sucralose and Other Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-42

Table 59: UK Historic Review for Artificial Sweeteners by
Product Segment - Aspartame, Acesulfame Potassium,
Saccharin, Sucralose and Other Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2004 through 2009 (includes corresponding Graph/Chart) III-43

Table 60: UK 15-Year Perspective for Artificial Sweeteners
by Product Segment - Percentage Breakdown of Dollar Sales
for Aspartame, Acesulfame Potassium, Saccharin, Sucralose
and Other Markets for Years 2004, 2011 & 2018 (includes
corresponding Graph/Chart) III-44

3e. SPAIN III-45
A.Market Analysis III-45
Outlook III-45
B.Market Analytics III-46
Table 61: Spanish Recent Past, Current & Future Analysis for
Artificial Sweeteners by Product Segment - Aspartame,
Acesulfame Potassium, Saccharin, Sucralose and Others
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-46

Table 62: Spanish Historic Review for Artificial Sweeteners
by Product Segment - Aspartame, Acesulfame Potassium,
Saccharin, Sucralose and Other Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2004 through 2009 (includes corresponding Graph/Chart) III-47

Table 63: Spanish 15-Year Perspective for Artificial
Sweeteners by Product Segment - Percentage Breakdown of
Dollar Sales for Aspartame, Acesulfame Potassium, Saccharin,
Sucralose and Other Markets for Years 2004, 2011 & 2018
(includes corresponding Graph/Chart) III-48

3f. REST OF EUROPE III-49
A.Market Analysis III-49
Outlook III-49
Hermes Sweetener Ltd - A Key Player III-49
B.Market Analytics III-50
Table 64: Rest of Europe Recent Past, Current & Future
Analysis for Artificial Sweeteners by Product Segment -
Aspartame, Acesulfame Potassium, Saccharin, Sucralose and
Other Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2010 through 2018
(includes corresponding Graph/Chart) III-50

Table 65: Rest of Europe Historic Review for Artificial
Sweeteners by Product Segment - Aspartame, Acesulfame
Potassium, Saccharin, Sucralose and Other Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-51

Table 66: Rest of Europe 15-Year Perspective for Artificial
Sweeteners by Product Segment - Percentage Breakdown of
Dollar Sales for Aspartame, Acesulfame Potassium, Saccharin,
Sucralose and Other Markets for Years 2004, 2011 & 2018
(includes corresponding Graph/Chart) III-52

4. ASIA-PACIFIC III-53
A.Market Analysis III-53
Outlook III-53
Asia-Pacific - A Key Production Hub for Artificial Sweeteners III-53
Artificial Sweeteners in China - A Historic Perspective III-53
China Leads Saccharin Production III-53
Cyclamate III-54
Aspartame III-54
Sucralose III-55
Neotame III-55
Artificial Sweeteners in India III-55
India Extends Anti-Dumping Duty on Saccharin from China III-55
Regulatory Issues III-56
GOI Permits Four Artificial Sweeteners in Food Items III-56
Indian Ministry Will Not Drop Labeling Requirements on
Sweeteners III-56
Indian Government Limits Usage of Artificial Sweeteners III-56
Taiwan III-56
Demand for Saccharin Escalates in Lampung Domestic Food &
Beverage Industries III-56
Australia III-57
Japan III-57
Table 67: High Intensity Sweeteners Market in Japan (2011):
Percentage Breakdown of Consumption of Various Sweeteners
(includes corresponding Graph/Chart) III-57
Ajinomoto Co., Inc - Major Player III-57
B.Market Analytics III-58
Table 68: Asia-Pacific Recent Past, Current & Future
Analysis for Artificial Sweeteners by Product Segment -
Aspartame, Acesulfame Potassium, Saccharin, Sucralose and
Other Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2010 through 2018
(includes corresponding Graph/Chart) III-58

Table 69: Asia-Pacific Historic Review for Artificial
Sweeteners by Product Segment - Aspartame, Acesulfame
Potassium, Saccharin, Sucralose and Other Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-59

Table 70: Asia-Pacific 15-Year Perspective for Artificial
Sweeteners by Product Segment - Percentage Breakdown of
Dollar Sales for Aspartame, Acesulfame Potassium, Saccharin,
Sucralose and Other Markets for Years 2004, 2011 & 2018
(includes corresponding Graph/Chart) III-60

5. LATIN AMERICA III-61
A.Market Analysis III-61
Outlook III-61
B.Market Analytics III-62
Table 71: Latin America Recent Past, Current & Future
Analysis for Artificial Sweeteners by Product Segment -
Aspartame, Acesulfame Potassium, Saccharin, Sucralose and
Other Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2010 through 2018
(includes corresponding Graph/Chart) III-62

Table 72: Latin America Historic Review for Artificial
Sweeteners by Product Segment - Aspartame, Acesulfame
Potassium, Saccharin, Sucralose and Other Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-63

Table 73: Latin America 15-Year Perspective for Artificial
Sweeteners by Product Segment - Percentage Breakdown of
Dollar Sales for Aspartame, Acesulfame Potassium, Saccharin,
Sucralose and Other Markets for Years 2004, 2011 & 2018
(includes corresponding Graph/Chart) III-64

6. REST OF WORLD III-65
A.Market Analysis III-65
Outlook III-65
B.Market Analytics III-66
Table 74: Rest of World Recent Past, Current & Future
Analysis for Artificial Sweeteners by Product Segment -
Aspartame, Acesulfame Potassium, Saccharin, Sucralose and
Other Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2010 through 2018
(includes corresponding Graph/Chart) III-66

Table 75: Rest of World Historic Review for Artificial
Sweeteners by Product Segment - Aspartame, Acesulfame
Potassium, Saccharin, Sucralose and Other Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-67

Table 76: Rest of World 15-Year Perspective for Artificial
Sweeteners by Product Segment - Percentage Breakdown of
Dollar Sales for Aspartame, Acesulfame Potassium, Saccharin,
Sucralose and Others for Years 2004, 2011 & 2018 (includes
corresponding Graph/Chart) III-68

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 86 (including Divisions/Subsidiaries - (100)

The United States (35)
Japan (1)
Europe (24)
- France (2)
- Germany (5)
- The United Kingdom (5)
- Spain (4)
- Rest of Europe (8)
Asia-Pacific (Excluding Japan) (36)
Latin America (2)
Africa (2)

In recent years, the growing incidence of life threatening conditions such as diabetes and obesity is leading to greater emphasis on physical well being. People suffering from conditions such as these are constantly looking for ways to maintain a healthy life and therefore are turning to products that provide them an easy and a stable remedy for such ailments. In this context, artificial sweeteners have emerged as potent products, as they help in managing such ailments, without the need for consumers to give up intake of various food and beverage products. Artificial sweeteners that were initially targeted at the diabetic populace, have slowly found their way into the food and beverage industry, as the market for diet food products took off at a robust pace. Foods and drinks such as confectionery, soft drinks, juices, sauces and condiments, marketed as ‘diet’, ‘low-calorie’, ‘low-sugar’ or ‘lite’ are the products that are generally sweetened by such sweeteners. Owing to such widespread applications in myriad products, the global market for artificial sweeteners is heavily impacted by the performance of various end-use markets and generally reflects the trends in these sectors.

In general, companies engaged in the production of artificial sweeteners seek market domination by developing novel products based on proprietary compounds and huge R&D investments. However, slow regulatory review process and stringent government policies more often than not mar the growth prospects for artificial sweeteners. Most of the artificial sweeteners are associated with negative health effects such as headaches, dermatological problems, behavioral changes, mood variations, respiratory problems, and even cancer. To counter such issues, artificial sweetener producers are targeting R&D based upon Generally Recognized as Safe (GRAS) ingredients. A product based on GRAS ingredients can be launched in the market prior to the FDA approval provided its use as food additive is established and acknowledged as safe. Therefore, while there are reports that state artificial sweeteners are harmful for humans, there are also studies that conclude such sweeteners to be effective and safe for regular consumption. The availability of such contradictory data has caused widespread confusion among a large group of consumers, discouraging them from freely using low-calorie sweeteners either for table top use or consuming products which are artificially sweetened.

Rising concern over the safety of artificial sweeteners is paving way for increased acceptance of various natural sweeteners such as plant-extracted stevia, cane sugar and agave nectar in the market. Stevia-based sweeteners are emerging as major alternative to the existing low-calorie artificial sweeteners, owing to its ability to offer enhanced health benefits in comparison to other sweeteners. However, robust growth of this sugar substitute is currently hampered due to several issues, with the major ones being improper access to extraction and refining technology, lack of coordinated standards and unpleasant after-taste profile of the sweetener, among others.

The United States commands the largest individual share of the global artificial sweeteners market, as stated by the new market research report on Artificial Sweeteners. Growing health conscious population, rising incidence of diabetes, launch of newer products, increased access to health-related information, changing consumer needs, and rising costs of various competing sweeteners are the major driving forces for artificial sweeteners in the US market. High intensity sweeteners, despite their decreased usage in soft-drinks market, are likely to continue to grab a lion’s share in the US sweeteners market. Asia-Pacific represents the fastest growing regional market displaying a CAGR of about 4.6% over the analysis period. Propelled by markets such as Japan, Indian and China, Asia is fast becoming a manufacturing hub, with China in particular gaining importance as a leading market, both in terms of production and consumption of artificial sweeteners. While Japan is considered an important aspartame producing country, Singapore has become a focal point for sucralose, with international market leaders such as Tate & Lyle setting up production facility in the country.

Within the artificial sweeteners market, aspartame and sucralose garner significant share of the market. While Aspartame sweetener captures the largest chunk of the market and is largely used in diet soft drinks and food products, sucralose in combination with polyols finds application in sugarless gums. Sucralose represents the fastest growing artificial sweeteners segment owing to its usage in various end-use industries including the table-top sector. Saccharin which has long been considered to have a harmful effect on humans is now being regarded as safe for consumption, causing no negative effects on health. The substance which had been on the ‘list of hazardous substances’ in the US since 1981 due to fears of increased risk of bladder cancer, has been removed from the list in 2010 on the basis of research proving it be safe for consumption and having no carcinogenic indications.

Global Industry Analysts ©

- Acroyali Holdings Qingdao Co., Ltd. (China)
- AG Commodities, Inc. (USA)
- Ajinomoto Co., Inc. (Japan)
- Ajinomoto Food Ingredients LLC (USA)
- Ajinomoto Sweeteners Europe SAS (France)
- Alberto-Culver USA, Inc. (USA)
- Alembic Ltd. (India)
- Anhui Jinghe Industry Co., Ltd. (China)
- Archer Daniels Midland Company (USA)
- ASR Herbals (India)
- Associated British Foods PLC (UK)
- Assugrin Kundendienst Hermes Süssstoff AG (Switzerland)
- Atlantic Chemicals Trading GmbH (Germany)
- BENEO-Orafti (Belgium)
- BENEO Inc. (USA)
- Bernard Food Industries, Inc. (USA)
- Camlin Fine Chemicals Ltd. (India)
- Canderel (UK)
- Cargill, Inc. (USA)
- Cargill Foods (USA)
- Cargill Sweeteners North America (USA)
- Celanese Corporation (USA)
- Nutrinova Nutrition Specialties & Food Ingredients GmbH (Germany)
- Celanese Nutrinova (USA)
- Changzhou Niutang Chemical Plant Co., Ltd. (China)
- China Natural Products Group, Inc. (China)
- ChinaChemSource (HK) Co., Ltd. (China)
- Coca-Cola Company, The (USA)
- CSM NV (The Netherlands)
- Purac America (USA)
- Cumberland Packing Corporation (USA)
- Daesang Corporation (Korea)
- Deliland GmbH (Germany)
- Destilaciones Bordas Chinchurreta SA (Spain)
- Dietary Foods Ltd. (UK)
- Dr. Otto Suwelack GmbH and Co., KG. (Germany)
- Eurochem Feinchemie GmbH (Germany)
- Eurochem Asia Ltd. (China)
- Evesa (Spain)
- F&N Dodavatele Sro (Czech Republic)
- Ferrer HealthTech (Spain)
- Grain Processing Corporation (USA)
- Hangzhou Sanhe Food Co., Ltd. (China)
- Hebei Smart Chemicals Co., Ltd. (China)
- Hermes Sweetener Ltd. (Switzerland)
- Industrias Químicas Y Mineras Timbo SA (Argentina)
- Ingredion, Inc. (USA)
- Jetsons Chemicals Pvt., Ltd. (India)
- Jinan Haohua Industry Co., Ltd. (China)
- M. Licht & Son, Inc. (USA)
- McNeil Nutritionals, LLC (USA)
- Merisant Company (USA)
- Merisant UK Ltd. (UK)
- Ningbo Pangs Lanza Int'l Co., Ltd. (China)
- Ningbo Yuanfang Biochemicals Co., Ltd. (China)
- NSI, Inc. (USA)
- The Nutrasweet Company (USA)
- PMC Specialties Group, Inc. (USA)
- Precision Foods, Inc. (USA)
- Productos Aditivos SA (Spain)
- PureCircle USA, Inc. (USA)
- Qingdao Bonded Area Sanfenghe Foreign Trade Co., Ltd. (China)
- Qingdao Dacon Trading Co., Ltd. (China)
- Qingdao F.T.Z. United International, Inc. (China)
- Qingdao Samin Chemical Co., Ltd. (China)
- Rafhan Maize Products Co., Ltd. (Pakistan)
- Recalcine (Chile)
- Richin Health Ltd. (China)
- Roquette Freres (France)
- Roquette America (USA)
- Shandong Huaxian Stevia Co., Ltd. (China)
- Shandong Xinfa Pharmaceutical Co., Ltd. (China)
- Shaoxing Yamei Biochemistry Co., Ltd. (China)
- Shijiazhuang Shixing Amino Acid Co., Ltd. (China)
- Sinosweet Co., Ltd. (China)
- SJZ Chem - Pharm Co., Ltd. (China)
- Smoky Mountain Sweetener (USA)
- Stadt Holdings Corporation (USA)
- Sunopta Ingredients Group (USA)
- Suzhou Fine Chemicals Group Colorado Ltd. (China)
- Suzhou-Chem USA, Inc. (USA)
- Sweet Life AG (Switzerland)
- Sweet’N Low® Sugar Substitute (USA)
- Sweetners Holdings, Inc. (USA)
- Tate & Lyle PLC (UK)
- Tate & Lyle SA (Pty) Ltd. (South Africa)
- Tate and Lyle Europe NV (Belgium)
- The TNN Development Ltd. (China)
- The Truvia Company LLC (USA)
- Tianjin Changjie Chemical Co., Ltd. (China)
- Tianjin North Food Co., Ltd. (China)
- Tongaat-Hulett Sugar Ltd. (South Africa)
- U-Sing Co., Ltd. (Thailand)
- Ventana Health, Inc. (USA)
- Vitar Sro (Czech Republic)
- Vitasweet Co., Ltd. (China)
- Wintersun Chemical (USA)
- Wuhan Yuancheng Technology Development Co., Ltd. (China)
- Xlear, Inc. (USA)
- Zhong Hua Fang DA (HK) Ltd. (Hong Kong)