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Strategic Analysis of the Australian and New Zealand Enteral Nutrition Markets
Frost & Sullivan, Jan 2006
This Frost & Sullivan research service is a comprehensive analysis of the EN market in Australia and New Zealand. It provides an in-depth market-sizing analysis and discusses key market drivers and restraints. It also analyzes the distribution structure and major pricing trends and studies the competitive environment within this market, outlining the strategies currently being used by EN suppliers.
What's Included
- Market sizing (by revenue and by volume) for the total enteral nutrition market (including supplements)
- Analysis of the tube feeds market, with revenue and volume estimates for both the hospital and community sectors
- Key market drivers, restraints, and trends that are impacting enteral nutrition providers in Australia and New Zealand
- Distribution structure
- Pricing trends
- Competitive environment, with market shares and critical success factors
- Home Enteral Nutrition (HEN) market trends
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research service:
- Total enteral nutrition market in Australia & New Zealand (supplements & tube feeds)
- Enteral nutrition market in Australia & New Zealand (tube feeds only - hospital sector)
- Enteral nutrition market in Australia & New Zealand (tube feeds only - community sector)
- Home enteral nutrition (HEN) market
Market Overview
Shift from Institutionalized to Community Care Encourages the Use of Enteral Nutrition in the Community
Use of Enteral Nutrition (EN) is becoming increasingly prevalent in disease management. In particular, with the growing shift from institutionalized care to community care in Australia and New Zealand, Home Enteral Nutrition (HEN) is likely to see significant growth. This is expected to throw up substantial opportunities for EN suppliers in the region. HEN is long-term EN therapy that typically lasts more than 30 days in a home setting. It provides an effective means of earlier discharge (and consequently reduced hospital stays) for patients considered suitable for the transition to home care. The significant challenge facing EN suppliers in the region is to capitalize on the HEN opportunity by changing their business models from a hospital sales-based model to one based more around servicing patients in the community.
Ageing Population and the Resulting Increase in Chronic and Age-related Diseases to Drive Demand for Enteral Nutrition
The proportion of the ageing population in Australia and New Zealand is growing due to various factors such as increased life expectancy and declining fertility. This ageing demographic translates into a greater proportion of ageing patients with chronic illnesses, which in turn leads to a greater need for enteral nutrition for certain conditions.
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