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Analysis of Asia Pacific Next Generation Enterprise Voice Services Market
Frost & Sullivan, Feb 2006
This Frost & Sullivan research service titled Analysis of Asia Pacific Next Generation Enterprise Voice Services Market offers a practical and compelling analysis of the key growth opportunities, market drivers, and restraints in the above-mentioned field. Through a comprehensive analysis of the competitive landscape, prevailing technology trends, and product offerings in the market, the study aims to help industry participants formulate a winning strategy. In this research service, Frost & Sullivan's expert analysts thoroughly examine the following services: IP Centrex, managed IP PBX, IP contact center, IP conferencing, unified messaging/communication, presence management, and Find me-Follow me.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
By application:
- Next generation enterprise voice services
By Technologies:
- IP Centrex
- Managed IP PBX
- IP Contact Center
- IP Conferencing
- Unified Messaging/Communication
- Presence Management and Find Me-Follow Me services
Technologies
The following technologies are covered in this research:
- Next-generation Enterprise Voice (NGEV) Services: Enterprise voice services that are offered by service providers leveraging on their NGN. NGEVS includes IP Centrex, managed IP PBX, IP contact center, IP conferencing, unified messaging/communication, presence management, and Find me-Follow me services
- Centrex: Short for central office exchange service, a type of PBX service in which switching occurs at a local telephone station instead of at the company premises. Typically, the telephone company owns and manages all the communications equipment necessary to implement the PBX and then sells various services to its clients.
- IP Centrex: IP telephony solutions where the Centrex service is offered to a customer that transmits voice calls to the network as packetized streams across a broadband access facility. IP Centrex builds on the traditional benefits of Centrex by combining them with the advantages of using IP telephony.
- Hosted PBX: PBX services offered to a consumer by a service provider on a monthly payment basis. The PBX could be hosted by a service provider or located in a building with service offered to tenants. From a user’s point of view, the service is similar to Centrex or IP Centrex.
- IP PBX: Short for Internet Protocol private branch exchange, an enterprise-based telephone switching system that supports the IP protocol along with traditional analog as well as digital circuit-switched (TDM) connections to the PSTN and telephones. Unlike a conventional PBX that requires separate voice and data networks, an IP PBX uses converged networks that permit true one-wire to the desktop connection. An IP PBX can support IP phones, softphones, and traditional phones connected to Ethernet adapters (ATAs) or PCs.
- Unified Messaging/Communications (UMS): The handling of voice, fax, and regular text messages as objects in a single mailbox that can be accessed with either a regular e-mail client or a telephone. The PC user can open and play back voice messages, assuming the PC has multimedia capabilities. Moreover, users can save and print fax images as well as access the same mailbox by telephone. In the latter case, ordinary e-mail notes in text are converted into audio files and played back.
- Presence Management: The ability to always detect whether a certain individual is currently available at a certain communication device. This service promises to become one of the most significant achievements of modern telecommunications services and enhances the value of other existing services and service bundles (unified messaging and unified communications, for example).
- Find me-Follow me: Lying at the heart of the unified messaging or ubiquitous communication concept, Find me-Follow me is a feature that routes incoming calls to users no matter where they roam or what type of device (home, business, or mobile phone) is being used. This ’presence’ feature, which rings multiple phones simultaneously, is offered by many IP PBXs and some hosted.
Market Overview
IP-based Next-generation Enterprise Voice (NGEV) Services to Capture nearly 87.9 percent of Total Enterprise Voice Market by 2011
Although enterprises in Asia Pacific have traditionally relied on TDM-based Centrex services to meet their voice services needs, the Centrex market is approaching saturation and the technology is expected to be largely replaced by solutions that offer enhanced features. This is likely to result in a technology shift from TDM Centrex to IP-based NGEV services and in keeping with this trend, NGEV services are expected to see strong growth in the region, with more operators looking to offer these services in order to harness the move to IP telephony among enterprises. While in 2004, emerging IP-based NGEV services (including IP Centrex and managed IP PBX) accounted for only 10.7 percent of the total APAC enterprise voice market, IP-based services are expected to account for more than 87.0 percent of the total market in 2011.
The adoption of IP telephony has revived the stagnant traditional enterprise voice market and the entry of Internet service providers (ISPs) as well as system integrators (SIs) has intensified the competition for traditional carriers in the voice segment. These carriers are responding by establishing converged next-generation networks (NGN) to transmit voice, video, and data on a single network. Rapidly changing technology, cost pressures, improved productivity requirements, as well as a focus on their core business are causing enterprises to view hosted IP solutions favorably, notes the analyst of this research service. The growth of NGEV services is being fuelled largely by three major factors, including the growing demand for business voice services due to declining prices, increasing teledensity and overall expansion of the APAC economy, as well as migration of Centrex users and adoption of hosted telephony by new customers, particularly small and medium enterprises (SMEs).
China Set to become the Leading NGEV Services Contributor
While Japan and Australia presently lead the way in next-generation telephony, China is likely to emerge a major market in the coming years. The Chinese Government is encouraging carriers to deploy NGN infrastructure as well as accelerate the migration to IP Centrex and IP PBX from their existing TDM Centrex. Although limited cross-country coverage represents a major barrier to the growth of advanced telephony services, China’s large size, coupled with the popularity of VoIP services, is likely to favor the adoption of managed NGEV services. Frost & Sullivan expects the Chinese NGEV services market to grow to $384.7 million in 2011 from $11.7 million in 2005, contributing to up to 33.9 percent of APAC NGEV services revenues in 2011.
The emerging competitive marketplace for NGEV services includes a number of ISPs, SIs, solution providers, and platform vendors. At this early stage of market development, industry participants will need to work toward building customer awareness, attracting early adopters, and securing a competitive position in the market, says the analyst. Further, strategic partnerships could facilitate better market penetration and by offering turn-key solutions, participants are more likely to convince customers to try their platforms and services.
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