|
|
 |
|
Viewing report
|
|
|
|
U.S. Food Fiber Markets
Frost & Sullivan, Nov 2005
Clinical Studies Strengthen Health Claims
In 1997 the United States Food and Drug Administration passed legislation allowing foods with over 0.75 grams of the oat soluble fiber beta-glucan to carry heart healthy claims. Since then, there have been an abundance of clinical studies conducted in regards to food fiber. These studies continually show the positive effects of fiber on colon health. They have illustrated that fiber may decrease risk of colon cancer, lower blood cholesterol levels, and even decrease the incidence of heart disease. Clinical studies continue to strengthen food fiber manufacturers claims about the potential benefits of dietary fiber supplementation.
New Dietary Guidelines Drive Market Potential
In January of 2005, the United States Food and Drug Administration released a new set of Dietary Guidelines that revamped the previously standard Food Pyramid. One of the most prevalent issues revealed was the overall lack of grain and fiber consumption by the America public. Nutrition professionals agree that in order to maintain optimal intestinal health that humans need to consume between 25 and 35 grams of fiber per day. It is estimated that on average Americans only ingest 15 grams of fiber. This in turn leaves a 10-gram per day deficit. If this number is multiplied by the American population size, there is a huge potential for growth of the food fiber industry. The key to tapping this growth is to educate the public and food-manufacturers about the necessity of fiber for a healthy well-being.
Niche Markets Hold Untapped Revenue Potential
Growing competition and product maturity is forcing suppliers to seek other growth opportunities in niche segments such as dairy products and beverages. Clinical studies have begun to illustrate a correlation between fructooligosaccharides and insulin with an increased ability for the body to absorb calcium. This has opened a huge window of opportunity in these markets.
Benefits of this Service
Deficiency of American Diets in Fiber Indicates Potential Growth
With the nutrition community reporting that American’s consume less than 50 percent of the recommended intake of fiber, food fiber manufacturers are looking to meet this statement with increased sales.
Product Analysis Provides Potential Areas for Growth
The food fiber industry study segments the market by product type. It provides valuable information about key segments that have not reached their possible potential. These segments indicate possible growth opportunities.
Application Analysis Provides Potential Areas for Growth
The food fiber industry study breaks down market revenues by application. It provides valuable information about which applications are currently receiving the most attention and which applications are declining in market share. The fastest growing applications indicate possible growth opportunities.
Market Share Analysis Provides Information About Production Expansion
The market share breakdown provides beneficial information about competitors. In some cases the profiles outline new and emerging products, expansions and mergers currently occurring. This information provides the market with the ability to react to the information before it occurs.
Strategies to Increase Manufacturer Awareness
The biggest challenge facing the food fiber industry is educating food manufacturers about the functionalities and benefits of fiber. This section of the study indicates specific steps fiber companies can take to increase their potential client’s knowledge.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Insoluble Fiber Market
- Soluble Fiber Market
Technologies
The following technologies are covered in this research:
- Extraction Method: A technique used to remove the fiber from the fibrous portions of plants without grinding the hull. An example includes hot water extraction.
- Grinding Method: A technique to create a fiber product that involves grinding the hull of fibrous plants.
- Spray drying: A method used to convert wet products to a dry powder.
- Enzyme Treatment: A technique used to convert one product to another by altering the product structure through treatment with enzymes.
What's Included
- Core Food Fiber Market: total revenues, market share by segment
- Insoluble Fiber market Share: total market, by product type and by application
- Soluble Fiber Market: total market, by product type and by application
- Insights on New and Emerging Products
- Strategic Recommendations for all Market Participants
|
|
|
|
