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North American Enterprise E-mail and Instant Messaging Solution Markets
Frost & Sullivan, June 2006
This Frost and Sullivan research service titled North American Enterprise E-mail and Instant Messaging Solution Markets analyzes and provides a thorough discussion of the key participants in this competitive space. The study also examines the various factors that impact growth of e-mail and IM markets in North America. It discusses the main market, technological and competitive trends, as well as the key market drivers and restraints. In this study, Frost and Sullivan’s expert analysts provide a market size estimate as well as revenue forecasts.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- E-mail solutions
- Instant messaging solutions
Technologies
The following technologies are covered in this research:
- E-mail software
- E-mail management
- E-mail security
Market Overview
Understanding the Maturing Markets is Critical for the Development and Promotion of Competitive Solutions for Business Customers
With the continuous evolution of the enterprise and consumer E-mail and instant messaging (IM) markets, vendors and service providers are attempting to strengthen their competitive position by providing the most advanced and compelling communications solutions. In the past, e-mail was the primary method used in file sharing and inter-enterprise communications, according to the analyst of this study. Instant messaging is quickly emerging as an alternative and indispensable tool. This new solution, once used exclusively by consumers, is rapidly being adopted by enterprises in search of real-time communication in time-sensitive environments.
Understanding this new growth sector is very important for a participant to strengthen its market position, as communication solutions shift from basic, single-purpose products to more integrated, end-to-end communications solutions. The increase in spam and security-related incidents has encouraged enterprise investments in filtering and security solutions, thus boosting demand for these products.
Constant Improvements in IM and E-mail Technology Drive Market Growth
The 1990s saw a rapid growth in e-mail usage among professionals seeking faster and more efficient modes of communication. This growth drove the massive e-mail sector for over a decade, creating new market segments including e-mail software, management, and security. The last few years have seen a similar rise in IM usage within the consumer and business markets.
Accordingly, new challenging product requirements have emerged, as IM becomes a more mainstream mode of textual communication and usage expands to unprecedented levels, explains the analyst. Issues such as presence, interoperability, safety, and storage are engaging software giants in a tough competition over IM solutions and services. The e-mail market, meanwhile, will continue to grow as new regulations stimulate and drive it towards new frontiers.
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