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U.S. Guided Selling Markets - A New Direction for the Product and Sales Configuration Market
Frost & Sullivan, Sep 2006
Guided selling solutions guide users through the process of defining the product/service that best meets their needs in an online environment. There are few companies providing dedicated solutions for configuration tools based on the guided selling approach. Being based on Rich Internet Applications (RIA), these solutions enable real time configuration, reduced latency as well as enhanced product views and product tours. Frost & Sullivan evaluates the current state of the market and factors that will attribute to its growth in the future. The study discusses market drivers and restraints, market challenges and trends and provides demand forecasts for these solutions in the coming years.
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