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Strategic Analysis of the European OE Market for Car Audio Systems
Description:
This research service on the European OE market for car audio systems provides in depth analysis of the different types of audio systems, in terms of market forecast from 2004 to 2014 and also provides drivers, restraints and major trends for the market. Also discussed are the vehicle manufacturer and supplier profiles.
Contents:
1 EXECUTIVE SUMMARY
Market Overview
1. Introduction
2. Market Trends
Key Research Findings and Conclusions
1. Market Opportunities and Forecasts
2. Roadmap of Key Features of Audio System
3. Competitive Structure Analysis
4. Strategic Conclusions
5. Highlights of the Study
2 MARKET DRIVERS RESTRAINTS AND TRENDS ANALYSIS
Introduction
1. Introduction
2. Basic Definition and Segmentation
3. Product Segmentation
Market Drivers
1. Market Drivers - Impact Analysis
Market Restraints
1. Market Restraints - Impact Analysis
Market and Technological Trends
1. Trend Analysis and Recommendations
3 TOTAL MARKET ANALYSIS OF OE CAR AUDIO SYSTEMS
Overview of OE Audio Systems
1. Introduction and Overview
2. Product Lifecycle Analysis
3. Analysis of Penetration by Different Vehicle Segments
4. Key Technology Trends by Vehicle Manufacturers
5. Roadmap of Key Features of Audio Systems
6. HMI Preferences for Audio Systems
Total Market Measurements
1. Total OE Audio Systems Market Size - Units
2. Total OE Audio Systems Market Size - Revenues
3. Market Size by Different Types of Audio Systems
Market Structure Analysis
1. Value Chain Analysis
2. Competitive Structure Analysis
3. Key Competitive Factors and Supplier Selection Analysis
4. Market Share Analysis
5. Opportunities and Threats Analysis
4 MARKET MEASUREMENTS
Analysis of Type 1 - Single CD AM/FM Radio and RDS
1. Market Size Forecasts - Units
2. Market Size Forecasts - Revenues
3. Pricing Analysis
4. Market Size Analysis by Vehicle Segments
Analysis of Type 2 - MP3/WMA AM/FM Radio and RDS
1. Market Size Forecasts - Units
2. Market Size Forecasts - Revenues
3. Pricing Analysis
4. Market Size Analysis by Vehicle Segments
Analysis of Type 3 - Premium Branded Audio System
1. Market Size Forecasts - Units
2. Market Size Forecasts - Revenues
3. Pricing Analysis
4. Market Size Analysis by Vehicle Segments
5 VEHICLE MANUFACTURER ANALYSIS
Toyota
1. Product Portfolio Analysis
2. Analysis of Key Features
3. Future Trends and Recommendations
BMW
1. Product Portfolio Analysis
2. Analysis of Key Features
3. Future Trends and Recommendations
Mercedes Benz
1. Product Portfolio Analysis
2. Analysis of Key Features
3. Future Trends and Recommendations
Ford PAG
1. Product Portfolio Analysis
2. Analysis of Key Features
3. Future Trends and Recommendations
Fiat
1. Product Portfolio Analysis
2. Analysis of Key Features
3. Future Trends and Recommendations
Volkswagen Group
1. Product Portfolio Analysis
2. Analysis of Key Features
3. Future Trends and Recommendations
Hyundai Motors
1. Product Portfolio Analysis
2. Analysis of Key Features
3. Future Trends and Recommendations
General Motors
1. Product Portfolio Analysis
2. Analysis of Key Features
3. Future Trends and Recommendations
PSA Peugeot Citroen
1. Product Portfolio Analysis
2. Analysis of Key Features
3. Future Trends and Recommendations
Renault Nissan
1. Product Portfolio Analysis
2. Analysis of Key Features
3. Future Trends and Recommendations
6 SUPPLIER ANALYSIS
Blaupunkt
1. Product Portfolio Analysis
2. Supply Portfolio
Siemens VDO
1. Product Portfolio Analysis
2. Supply Portfolio
Delphi Grundig
1. Product Portfolio Analysis
2. Supply Portfolio
Alpine Electronics
1. Product Portfolio Analysis
2. Supply Portfolio
Bose
1. Product Portfolio Analysis
2. Supply Portfolio
Harman Becker
1. Product Portfolio Analysis
2. Supply Portfolio
7 STRATEGIC CONCLUSIONS AND RECOMMENDATIONS
Strategic Conclusions
1. Strategic Conclusions
Recommendations for Suppliers
1. Recommendations for Suppliers
Recommendations for VMs
1. Recommendations for VMs
Market Overview
1. Introduction
2. Market Trends
Key Research Findings and Conclusions
1. Market Opportunities and Forecasts
2. Roadmap of Key Features of Audio System
3. Competitive Structure Analysis
4. Strategic Conclusions
5. Highlights of the Study
2 MARKET DRIVERS RESTRAINTS AND TRENDS ANALYSIS
Introduction
1. Introduction
2. Basic Definition and Segmentation
3. Product Segmentation
Market Drivers
1. Market Drivers - Impact Analysis
Market Restraints
1. Market Restraints - Impact Analysis
Market and Technological Trends
1. Trend Analysis and Recommendations
3 TOTAL MARKET ANALYSIS OF OE CAR AUDIO SYSTEMS
Overview of OE Audio Systems
1. Introduction and Overview
2. Product Lifecycle Analysis
3. Analysis of Penetration by Different Vehicle Segments
4. Key Technology Trends by Vehicle Manufacturers
5. Roadmap of Key Features of Audio Systems
6. HMI Preferences for Audio Systems
Total Market Measurements
1. Total OE Audio Systems Market Size - Units
2. Total OE Audio Systems Market Size - Revenues
3. Market Size by Different Types of Audio Systems
Market Structure Analysis
1. Value Chain Analysis
2. Competitive Structure Analysis
3. Key Competitive Factors and Supplier Selection Analysis
4. Market Share Analysis
5. Opportunities and Threats Analysis
4 MARKET MEASUREMENTS
Analysis of Type 1 - Single CD AM/FM Radio and RDS
1. Market Size Forecasts - Units
2. Market Size Forecasts - Revenues
3. Pricing Analysis
4. Market Size Analysis by Vehicle Segments
Analysis of Type 2 - MP3/WMA AM/FM Radio and RDS
1. Market Size Forecasts - Units
2. Market Size Forecasts - Revenues
3. Pricing Analysis
4. Market Size Analysis by Vehicle Segments
Analysis of Type 3 - Premium Branded Audio System
1. Market Size Forecasts - Units
2. Market Size Forecasts - Revenues
3. Pricing Analysis
4. Market Size Analysis by Vehicle Segments
5 VEHICLE MANUFACTURER ANALYSIS
Toyota
1. Product Portfolio Analysis
2. Analysis of Key Features
3. Future Trends and Recommendations
BMW
1. Product Portfolio Analysis
2. Analysis of Key Features
3. Future Trends and Recommendations
Mercedes Benz
1. Product Portfolio Analysis
2. Analysis of Key Features
3. Future Trends and Recommendations
Ford PAG
1. Product Portfolio Analysis
2. Analysis of Key Features
3. Future Trends and Recommendations
Fiat
1. Product Portfolio Analysis
2. Analysis of Key Features
3. Future Trends and Recommendations
Volkswagen Group
1. Product Portfolio Analysis
2. Analysis of Key Features
3. Future Trends and Recommendations
Hyundai Motors
1. Product Portfolio Analysis
2. Analysis of Key Features
3. Future Trends and Recommendations
General Motors
1. Product Portfolio Analysis
2. Analysis of Key Features
3. Future Trends and Recommendations
PSA Peugeot Citroen
1. Product Portfolio Analysis
2. Analysis of Key Features
3. Future Trends and Recommendations
Renault Nissan
1. Product Portfolio Analysis
2. Analysis of Key Features
3. Future Trends and Recommendations
6 SUPPLIER ANALYSIS
Blaupunkt
1. Product Portfolio Analysis
2. Supply Portfolio
Siemens VDO
1. Product Portfolio Analysis
2. Supply Portfolio
Delphi Grundig
1. Product Portfolio Analysis
2. Supply Portfolio
Alpine Electronics
1. Product Portfolio Analysis
2. Supply Portfolio
Bose
1. Product Portfolio Analysis
2. Supply Portfolio
Harman Becker
1. Product Portfolio Analysis
2. Supply Portfolio
7 STRATEGIC CONCLUSIONS AND RECOMMENDATIONS
Strategic Conclusions
1. Strategic Conclusions
Recommendations for Suppliers
1. Recommendations for Suppliers
Recommendations for VMs
1. Recommendations for VMs
Contents:
While the original equipment (OE) audio systems market in Europe is perceived to be in a phase of saturation, there are significant growth opportunities for vehicle manufacturers (VMs) in an otherwise mature market. Several original equipment manufacturers (OEMs) have demonstrated interest in upcoming technologies such as the Bluetooth A2DP (audio distribution profile), in addition to offering digital audio broadcasting (DAB) in markets like the United Kingdom and Germany. Satellite radio, hard disk drive (HDD) and connectivity to nomadic devices are other technology areas that offer significant growth potential.
"Consumers increasingly want the playback of MP3 and compressed music files in the car," notes the analyst of this research service. "This is the key factor driving VMs and suppliers to offer audio systems with MP3 playback capabilities. Apart from original music CDs, MP3 is also obtained from several other sources. Moreover, varied compressed digital media are available such as Windows Media audio files (WMA) and the playback of these file formats in vehicles is assuming greater significance." Portable music players such as the Apple iPod, have created a revolution in the homes of Europe and the United States. The memory storage capacities of the iPod range from 512 MB to 60 GB, and offer consumers the convenience of storing large volumes of music without the need to rely on CDs. Clearly, the evolution of the digital media is increasing demand for car audio systems and OEMs can benefit from such growth opportunities by offering USB or wired connectivity to such devices.
"Consumers increasingly want the playback of MP3 and compressed music files in the car," notes the analyst of this research service. "This is the key factor driving VMs and suppliers to offer audio systems with MP3 playback capabilities. Apart from original music CDs, MP3 is also obtained from several other sources. Moreover, varied compressed digital media are available such as Windows Media audio files (WMA) and the playback of these file formats in vehicles is assuming greater significance." Portable music players such as the Apple iPod, have created a revolution in the homes of Europe and the United States. The memory storage capacities of the iPod range from 512 MB to 60 GB, and offer consumers the convenience of storing large volumes of music without the need to rely on CDs. Clearly, the evolution of the digital media is increasing demand for car audio systems and OEMs can benefit from such growth opportunities by offering USB or wired connectivity to such devices.
Companies Mentioned
-Toyota
-BMW
-Mercedes Benz
-Ford PAG
-Fiat
-Volkswagen Group
-Hyundai Motors
-General Motors
-PSA Peugeot Citroen
-Renault Nissan
-Blaupunkt
-Siemens VDO
-Delphi Grundig
-Alpine Electronics
-Bose
-Harman Becker
-BMW
-Mercedes Benz
-Ford PAG
-Fiat
-Volkswagen Group
-Hyundai Motors
-General Motors
-PSA Peugeot Citroen
-Renault Nissan
-Blaupunkt
-Siemens VDO
-Delphi Grundig
-Alpine Electronics
-Bose
-Harman Becker
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