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Managed Cares Impact on the U.S. Pharmaceutical Market
Frost & Sullivan, Dec 1998
Managed healthcare has expanded rapidly, making it the biggest client of pharmaceutical companies in the United States. Through an in-depth examination of the current and future evolution of the managed care industry, the authors of this report have uncovered hidden obstacles and possible solutions that can put you ahead of less informed competitors. With strategic recommendations for dealing with the MCO/pharma relationship, preparing for the future of managed care, and benchmarking the effectiveness of R&D, this report provides the tools pharma companies need to find success in this new, unique environment.
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