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U.S. RBOC Residential Telecommunications Service Strategies
Frost & Sullivan, November 1997
Despite increasingly saturated metropolitan markets, many U.S. households could still be enticed to purchase additional telecommunications services through use of bundled services, less expensive pricing plans, and easy-to-use services. This strategic marketing report from Frost & Sullivan offers detailed information on the strategies and issues governing the regional Bell operating companies (RBOCs) and their business plans. It addresses key market trends and includes profiles of many industry participants.
- Executive Summary
- Introduction to the RBOC Residential Services Industry
- Summary of Major Findings
- Industry Challenges and Research Methodology
- Challenges Facing the RBOC Residential Services Industry
- Time Frame Analysis of Industry Challenges
- Frost & Sullivan's 12-Step Market Engineering Research Methodology
- Market Engineering Forecasting Methodology
- Glossary of Terms
- Strategic Analysis of the Markets for the Total U.S. RBOC Residential Services
- Market Overview and Definitions
- Market and Technology Trends
- Market Drivers and Restraints
- Revenue Forecasts
- Competitive Analysis
- Strategic Analysis and Forecasts of the U.S. Market for RBOC Residential Voice Telephone Services
- Strategic Analysis and Forecasts of the Total Market
- Market Drivers and Restraints
- Strategic Recommendations
- Strategic Analysis and Forecasts of the U.S. Market for RBOC Residential Wireless Services
- Strategic Analysis and Forecasts of the Total Market
- Market Drivers and Restraints
- Strategic Analysis and Forecasts of the U.S. Market for RBOC Residential Multichannel Video Programming
- Strategic Analysis and Forecasts of the Total Market
- Market Drivers and Restraints
- Strategic Analysis and Forecasts of the U.S. Market for RBOC Residential Internet Access Services
- Strategic Analysis and Forecasts of the Total Market
- Market Drivers and Restraints
- Strategic Analysis and Forecasts of the U.S. Market for RBOC Residential Enhanced Local Voice Services
- Strategic Analysis and Forecasts of the Total Market
- Market Drivers and Restraints
- Strategic Analysis and Forecasts of the U.S. Market for RBOC Operator and Calling Card Services
- Strategic Analysis and Forecasts of the Total Market
- Market Drivers and Restraints
- Strategic Analysis and Forecasts of the U.S. Market for RBOC Residential Data Services
- Strategic Analysis and Forecasts of the Total Market
- Market Drivers and Restraints
- Strategic Recommendations
- Profiles of Strategically Targeted Companies
- Ameritech Corporation (312) 750-5000
- AT&T (212) 387-5400
- Bell Atlantic Corporation (215) 963-6000
- BellSouth Corporation (404) 249-2000
- GTE Corporation (203) 965-2000
- MCI Communications Corporation (202) 872-1600
- NYNEX Corporation (212) 395-2121
- Pacific Telesis (415) 394-3000
- Southwestern Bell Corporation (210) 821-4105
- Sprint Corporation (913) 624-3000
- US West Communications Services, Inc. (303) 391-8300
- Database of Key Industry Participants
- Market Participants
- Related Companies
- Table of Figures
- Table of Charts
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