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European Wireless LAN Markets
Frost & Sullivan, July 2000
Until recently, wireless LAN technology has been used only in certain vertical markets. Currently, higher performance products and lower prices are igniting the industry, attracting new vendors. These vendors are adding credibility to the market and increasing customer confidence in this emerging technology. This Frost & Sullivan report analyzes the drivers and restraints in the European wireless LAN market by dividing it into four sections: frequency hopping (FH), direct sequence (DS), infrared and 5 GHZ wireless LAN. It gives the knowledge needed to develop a strategic plan of action.
Well-known companies from the network equipment, telecom and computer sectors are joining this market, giving it instant credibility with their solid reputations. Along with that, these companies have brought with them increased competition. The competitive landscape is changing rapidly, states the author of this report. With the market shifting focus from vertical solutions to horizontal distribution models, the vendors are racing for market position. However, companies currently within the wireless LAN market that focus on vertical markets, such as retail and distribution, are also seeing success. But as rivalry intensifies, market participants need to prepare for resulting price wars. With competition increasing, vendors must prepare for significant price falls. They must also push to differentiate commodity products, states the author of this report.
With the release of 11 Mbps products, DS has become the technology of choice for most wireless LAN customers. DS technology is and will continue to dominate this market, says the author of this report. Voice capability and voice over IP will also become increasingly important, enabling a whole new application for the technology. This report can be the perfect resource for companies that want to take advantage of key market opportunities. It is a must-have for market participants who want to put their companies over the top.
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