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Site License
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Site License
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Enterprisewide
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Enterprisewide
Wireless LANs: End-User Cost Benefit Study
Frost & Sullivan, November 2000
An in-Depth Survey of Current and Potential General Purpose Users of Wireless LAN
The wireless local area network (WLAN) markets show strong expansion
from their vertical market applications into general-purpose arenas due to
end-users recognizing the advantages of wireless networks. This exclusive
report reveals the end-user perspective: their experiences, understanding, and
perception of WLAN products.
Frost & Sullivan analysts have conducted hundreds of interviews with general-purpose
end-users, and their findings include a detailed analysis of end-user
experiences and quantitative data revealing the total cost of ownership of
wireless WLANs versus wired infrastructure. The analysis covers the benefits
of a wireless LAN solution, and consumer behavior for current and potential
end-users. This report puts strategic, up-to-the-minute marketing information
at your company's disposal.
Vertical Market Focus Concedes to Widespread Demand
Analysts discovered that, vendors who deliver wireless solutions and not just
wireless networks will pave the way to future success. Companies that
remain focused on vertical markets will be left behind by businesses that are
actively pursuing the rapid growth in the general-purpose market.
Historically, wireless technology has benefited from its roots in vertical applications
such as retail, manufacturing, distribution, education, and healthcare,
states the writer. But the competitive landscape is changing rapidly.
Increased Transmission Speeds Fuel Demand
The ability to transmit data at 11 megabytes per second (Mbps) has intrigued
many potential users. This trend of using WLAN solutions in the general
office environments will continue as more 11 Mbps solutions become available,
states the author. Faster speeds make it easier and more feasible to
conduct general office tasks, such as standard office applications and Internet
access, in a wireless setting.
The WLAN market is ready for superior growth and intense competition. Do
not get left behind by rivals with superior market intelligence. This astonishing
report is a detailed resource, which will arm your company with the
building blocks for successful, strategic business plan.
- Executive Summary
- Project Scope and Research Methods
- Project Scope
- Research Methods
- Industry Overview and Prospects for General-Purpose Markets
- Introduction to the General-Purpose Wireless LAN Market
- Examining DifferencesBetween Actual and Potential Users
- Introduction
- Power Management Feature Requirements Differ Between Actual and Potential Users
- Existing Users Indicate Less Importanceis Placed Upon Interoperability During Purchase Process
- Future Purchase Intent for Existing Users Proves Higher than Previously Perceived
- WLAN Technology ProvidesCrucial Last Mile Connectivity
- Survey of Existing General-Purpose Wireless LAN End Users
- Profile of Typical Current End Users
- Survey of Potential General-Purpose Wireless LAN Users
- Profile of the Typical PotentialUser of Wireless LANs For General-Purpose Enterprise Applications
- Key Findings and Conclusions
- Promising Market Segments and Considerations
- Strategic Recommendations
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