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Indian Datacenter Markets


Description:

Increasing Web Use Spurs Market Growth

As Internet access charges fall, online use among businesses and individuals
will continue to rise rapidly throughout India. End users are gaining
confidence in Internet-based communications, gradually shifting their web
sites from overseas to Indian hosting services. Many are also adopting the
application service provider (ASP) model in which customers access mission
critical applications through the web. Consequently, the Indian
markets for datacenters are projected to see impressive gains.

This Frost & Sullivan research analyzes the emerging Indian datacenter
markets. It evaluates key drivers and restraints, pinpoints challenges and
opportunities, and presents expert revenue forecasts. With such a
comprehensive overview of the industry, your company will be poised to
capitalize on a promising field.

Customers Demand Scaleable Solutions

Datacenter providers have to ensure that they can provide easily scaleable
solutions to clients without service failure, writes the study's analyst. With
the launch of Indian e-commerce, companies will need systems that grow with
their businesses. Datacenter winners will be those firms that continuously

invest in technology upgrades to offer their customers the best resources
available.

Providing fault-tolerant reliability will be a key component of successful data
hosting. The importance of a continuously functioning site cannot be
underestimated, says the analyst. Integrating high availability and load

balancing solutions into the infrastructure will be crucial in providing an
efficient system. This study examines end-user demands and presents strategic
recommendations, helping your company best meet customer needs.

Diverse Competencies Promote Strategic Alliances

Realizing the tremendous competitive advantage of partnerships in a
technology-driven, capital-intensive, and dynamic market, many leading data-center
companies are forming strategic alliances, says the analyst.
Telecommunications service providers, ASPs, and Internet Service Providers
are uniting to leverage one another's strengths and create a niche for
themselves in an increasingly crowded marketplace.

Geographic expansion of datacenters will foster additional partnerships, as
well as mergers and acquisitions. Over the forecast period, the market could
ultimately become dominated by a few large corporations. By surveying the
competitive landscape and highlighting successful tactics, this study gives its
users an essential tool in developing an effective plan for the future.

Additional Information

Market Participants

BPL Telecom Limited
Cyquator Technologies Ltd.

Delhi net

Enron India
Global e-Commerce Services Ltd.
Hughes Escorts Communications Ltd.
Intel Asia Electronics, Inc.

Mantra Online
Netmagic/Exodus
Reliance Industries Ltd.
Roltanet India Ltd.

Satyam Infoway

Spectranet
Videsh Sanchar Nigam Ltd.

WiproNet Limited



Contents: 1. Executive Summary
A. Introduction to the India Internet Datacenter Market
B. Summary of Major Findings

1. Market Growth, Opportunities, and Total Forecast

2. Competitive Analysis

3. Conclusions

2. Market Engineering Research Methodology
A. Research Scope

1. Objectives and Purpose

2. Report Structure and Market Segmentation
B. Research Methodology

1. Frost & Sullivan's 12 Step Methodology

2. Step 1: Define Market Problems, Needs, and Opportunities
a. Phase One: Analysis
b. Phase Two: Kickoff Meeting

3. Step 2: Define Objectives and Goals of the Research Project

4. Step 3: Design Optimal Research Team
a. Lead Research Analyst
b. Support Research Analyst
c. Research Directors
d. Account Executives
e. Market Engineering Consultants
f. Key Customers
g. Industry Advisers

5. Step 4: Launch Data Collection Phase

6. Step 5: Select Interview Strategy and Design of Survey

7. Step 6: Test the Survey Design

8. Step 7: Conduct Primary Market Research
a. Cross-Verification of Data
b. Bottom-Up Approach
c. Bottom-Up Versus Top-Down Approach
d. Measuring Revenue Growth Rate

9. Step 8: Research Analysis: Finding Point a

10. Step 9: Market Forecasting: Finding Point B
a. Expert-Opinion Consensus Model

11. Step 10: Develop Strategic Recommendations
a. Who Is Winning, Who Is Losing, and Why?

12. Step 11: Confirm Results with Quality Control
a. Research Director's Final Review
b. Final Client Preparation

13. Step 12: Market Monitoring and Customer Feedback Review
a. Market Monitoring
b. Customer Feedback and Review
c. Continuous Market Research Monitoring
C. Market Engineering Forecasting Methodology

1. Overview
a. Market Engineering Research Process Completed
b. Measurements and Challenges Analyzed Over Time
c. Identification of Market Drivers and Restraints
d. Expert-Opinion Integration with Analyst Team
e. Forecasts Calculated
f. Delphi Technique Integration When Needed
g. Quality Control Within Research Department

2. Strategic Significance of the Market Engineering Forecast
a. Judging Credibility and Accuracy of Market Engineering Forecasts

3. Forecast Assumptions
D. Glossary of Terms

1. List of Definitions

2. List of Acronyms

3. Industry Challenges
A. Industry Challenges for the Total Internet Datacenter Market

4. Market Engineering Research for the Internet Datacenter Market in India, 2000-2004
A. Total Market Segment Analysis

1. Market Overview and Definitions

2. Market Definitions

3. IT Potential in Indian Datacenter Market
a. Break Up of Costs Component-Wise
B. Market Engineering Research Measurement System

1. Market Participants

2. Market Engineering Revenue Forecasts (2000-2004)
a. Market Drivers
b. Market Restraints
c. Market Forecasts
d. Demand Analysis
e. Other Market and Technology Trends
i. Trends by End User

3. Pricing Strategy and Trend Analysis

4. Competitive Structure
a. Competitive Market Share Analysis: Winners, Losers, and Why
b. Market Share Winners and Why
c. Market Share Losers and Why
d. Market Share Trends

5. Emerging Business Model in Indian Datacenter Market

5. Scope and Research Methodology
A. Overview
B. Methodology
C. Survey Method

6. End-User Analysis: Datacenter Market, India
A. Overview

7. Market Engineering Planning
A. Integrating Market Engineering into the Business Planning Process

1. Current Company Status Location

2. Desired Status

3. Developing the Strategy

4. Implementing the Strategy

8. Implementation of Market Engineering
A. How to Implement Market Engineering in a Company

1. Committing Top Management to Plan Implementation

2. Creating the Team

3. Training the Team

4. Keeping the Team Involved and Informed

5. Team Agreement and Commitment

6. Incentive Systems to Drive Progress

7. Team-Building Skills

8. Making Full Use of Communication Systems

9. Using the Market Engineering Navigational System

10. Creating and Using a Feedback Loop

9. Market Engineering Monitoring of the Indian Datacenter Market
A. Purpose of Market Engineering Monitoring

10. Market Engineering Awards for the Internet Datacenter Market
A. Frost & Sullivan's 2000 Market Engineering Awards

1. Market Engineering Awards

2. Award Category: Brand Awareness Development
a. Description
b. Research Methodology
c. Criteria
d. Award Winner: Cyquator

3. Award Category: Business Development Strategy
a. Award Description
b. Research Methodology
c. Measurement Criteria
d. Award Winner: Satyam Infoway

4. Award Category: Competitive Strategy
a. Award Description
b. Research Methodology
c. Measurement Criteria
d. Award Winner: Global Telesystems Ltd

5. Award Category: Market Engineering Leadership
a. Award Description
b. Research Methodology
c. Measurement Criteria
d. Award Winner: Videsh Sanchar Nigam LTD. (VSNL)

6. Award Category: Strategic Alliance Leadership
a. Award Description
b. Research Methodology
c. Measurement Criteria
d. Award Winner: Netmagic Solutions Ltd.

11. Profiles of Strategically Targeted Companies

12. Database of Key Industry Participants
A. Major Market Participants

13. Market Engineering Supplement
A. Introduction
B. Strategic Significance of the Market Engineering Measurements

1. Market Age Research Methodology

2. Revenues Research Methodology

3. Potential Revenues Research Methodology

4. Base Year Market Growth Rate Research Methodology

5. Forecast Period Market Growth Rate Research Methodology

6. Units Research Methodology

7. Saturation Research Methodology

8. Replacement Rate Research Methodology

9. Installed Base Research Methodology

10. Average Price Research Methodology

11. Price Range Research Methodology

12. Price Sensitivity Research Methodology

13. Customer Demographics Research Methodology

14. Number of Products Research Methodology

15. Competitors Research Methodology

16. Degree of Competitiveness Research Methodology

17. Degree of Technical Change Research Methodology

18. Customer Satisfaction Research Methodology

19. Customer Loyalty Research Methodology

20. Market Concentration Research Methodology

21. Price-Performance Ratio Research Methodology

22. Market Share Research Methodology
C. How to Improve the Market Engineering Strategy Development Process

1. Measurements That Address Challenges to the Industry

2. Measurements That Show Trends

3. Goals Based on Market Measurements

4. Strategy Segmentation System
D. How to Implement Market Engineering in a Company

1. Committing Top Management to Plan Implementation

2. Creating the Team

3. Training the Team

4. Keeping the Team Involved and Informed

5. Team Agreement and Commitment

6. Incentive Systems to Drive Progress

7. Team-Building Skills

8. Making Full Use of Communication Systems

9. Using the Market Engineering Navigational System

10. Creating and Using a Feedback Loop
E. How to Make the Most of This Market Engineering Report

1. Ten Top Ways to Maximize the Value of This Report

2. Twelve Steps to Success—the Market Engineering Task Force
a. Market Engineering Task Force Retreat—Selling the Market Engineering Concept
i. Creating the Market Engineering Team
ii. Identifying and Defining Company Challenges, Opportunities, Problems, and Needs
iii. Prioritizing List Items
iv. Competitive Analysis Using the Lists Developed
v. Customer Analysis
vi. The Company's Position Today
vii. Where the Company Wants to Be
viii. Strategy Formulation
ix. Presentation for Approval of Plan of Action
x. Monitoring the Progress Toward the Goal
F. How to Design a Successful Monitoring Program
G. Top Ten Critical Elements of a Market Engineering Program
H. Strategic Recommendations for Further Research

1. Recommendations for the Marketing Department
a. Market Engineering
b. Creative Market Segmentation Analysis
c. Market Analysis by Geographic Region
d. Distribution Channel Analysis
e. End-User Demand Analysis
f. End-User Demographic Analysis
g. Competitive End-User Analysis
h. Analysis of Pricing Trends
i. Departmental Budget Monitoring
j. Marketing Audit

2. Recommendations for the Sales Department
a. Customer Surveys
b. Competitive Sales Strategy Analysis
c. Annual Competitive Training Seminars
d. Major Account Development Analysis
e. Measuring of Lead Generation Process
f. Customer Database Audit
g. Customer Database Enhancement
h. Customer Database Development

3. Recommendations for the Product Development Department
a. New Technology Evaluation
b. Analysis of New Product Potential
c. Evaluation of New Product Launches
d. Monitoring of Competitor Research and Development
e. Monitoring of Industry Product Specifications
f. Compilation and Analysis of Industry Product Literature

4. Recommendations for Corporate Management and Business Development
a. Competitive Benchmarking
b. Acquisition Analysis
c. Implementation of Continuous Improvement Program






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