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European PACs Market Review
Frost & Sullivan, Nov 2003
Implementation of Dynamic Government Healthcare Initiatives Heralds Growth Opportunities for PACS Vendors
Several European governments are endorsing digitisation of their healthcare systems for efficient resource management. This move is encouraging the installation of picture archiving and communications systems (PACS) in hospitals and radiology centres. Besides government initiatives, local administrative bodies are also promoting digitisation by deploying community PACS for several hospitals in a region requiring shared services, linking up to optimise costs.
This research discusses the prevailing market challenges, drivers, restraints and trends across countries in western Europe. It segments the total market into modality, mid-range, and enterprise PACS. The study also provides strategies based on country-specific analysis.
Need for Efficient Data Processing Drives PACS Market
The voluminous data produced by imaging equipment compels healthcare providers to use digital solutions for efficient processing and storage. This logistics inconvenience signifies tremendous opportunities for PACS providers as it is likely to hasten hospitals toward complete digitisation. PACS that are totally compatible with emerging imaging technologies are likely to have greater acceptability and sales - resulting in increased adoption. Companies offering scalability, upgradeability, negligible downtime, favourable cost-benefit ratio and 24x7 services are likely to achieve/retain leadership position in this market, says the analyst.
Uptake of these solutions is also driven by buyer demand for systems that enable data capture for the electronic patient data records and promote efficient resource utilisation and clinical accuracy. Initiatives such as Integrating the Healthcare Enterprise and standards including Health Level 7 and Digital Imaging and Communications in Medicine, which promote interoperability between products by aiding smooth integration, offer healthcare providers a variety of flexible options.
Scalable and Flexible Solutions Help Vendors Increase Market Share
An increasingly competitive market is prompting vendors to offer convenient payment plans that can help healthcare providers tide over financial constraints while budgeting for PACS. Hospitals also welcome scalable options that can be upgraded as per requirements or with financial improvement. Brisk market growth is also expected from current technological developments that are lowering the cost of PACS suite components. Such economic trends are likely to result in better diffusion of PACS solutions.
With Scandinavia leading the way, other European hospitals are on their way to complete implementation of PACS in all hospitals. Drop in prices, acknowledgement of benefits, interoperability between equipment and systems and scalability of systems are set to contribute to deeper penetration of PACS,'' concludes the analyst.
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