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European Pacs and Professional Services Market
Frost & Sullivan, Jan 2004
Professional Services Ease Adoption of PACS
Implementation of picture archiving and communication systems (PACS) as part of the initiative towards digitisation of hospitals is a complex project. It involves clinical consulting, workflow analysis and re-design, integration of PACS with the existing infrastructure, and training and education of personnel. Tackling these issues in-house is an uphill task for hospitals. This is where professional service enterprises step in with their repertoire of workflow reengineering and change management solutions. They also handle after-sales support for the hardware and software components of the PACS suite. Efficient workflow design will allow for a successful deployment of PACS, while optimally utilising resources and providing for scalable up-gradation of the solution when required. Successful implementation translates into goodwill, brand positioning, and future contracts to sustain the next generation of upgrades.
This research analyses the market for professional services and provides insights on the political, economic, sociological and technological market forces that influence the healthcare market. It suggests strategies to be adopted by market participants to take advantage of the huge business potential in professional services.
Professional Services to Handle Change Management in Hospitals
The drive towards total digitisation throws open several issues that need to be dealt with, both by the health provider institution and the PACS vendor, says the analyst. These issues range from technology, workflow processes and switchover issues to people-related issues and change management. Re-engineered workflows resulting from the growing implementation of PACS is likely to face resistance from the conservative medical fraternity.
However, the eventual digitisation of most European medical image management facilities is inevitable and professional services can enable a smooth transition from non-existent or legacy systems to state-of-the art solutions. Increased uptake of PACS is expected to provide an impetus to the professional services market.
Tremendous Revenue Potential in Untapped Market
Growing competition among professional services vendors and increasing implementation of PACS is forcing vendors to seek other growth opportunities in niche segments and future technological developments. This includes wireless applications between diagnostic modalities and computer-aided diagnosis carried out by intelligent information systems. Service providers also need to focus on obtaining contracts for imaging installations that have not subscribed to any regular professional service and installations that are considering a change in PACS, opines the analyst.
Meanwhile, vendors have to identify and capitalise on enterprising business practices such as offering flexible financial plans and maintaining a diverse portfolio to leverage their experience in the varied and competitive healthcare industry. Strategic partnerships with hardware and software distributors and suppliers are also likely to help in improving market share.
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