- Language: English
- 830 Pages
- Published: April 2012
- Region: Global
HDTV in Europe
- Published: November 2006
- Region: Europe
- 40 Pages
Europe's HDTV market is in its early days: although estimates point to 10 million households equipped with an HD-ready TV by the end of 2006, only a fraction of them will actually be consuming HDTV services. Nevertheless, the high-definition TV transition is both well underway and irreversible, with clear strides having been madeover the past two years: - The base of HD-ready TV sets is growing. - Although later than planned, HD services have been launched in several European countries. - The different distribution networks have become HD-compatible.- Technical production and broadcasting chains are largely HD-ready. But major obstacles do still exist which are hampering the take-up rate: - Some consumers have trouble understanding the benefits of high definition.- The HD business model is still fuzzy for general interest channels.- HD programme production is being blocked by the chicken or the egg dilemma that is weighing on the industry as a whole. At a time when growth is being fuelled by pay-TV services, the introduction of HD-DVD players later this year could give the market a boost, as could HD versions of the Olympic Games in Beijing in 2008 and of the European football championships.
Added to this, the launch of a free to air HDTV service could provide the much-needed breakthrough to increase viewers' exposure to high definition services.
-What lessons can be learned from HDTV deployments in the US and Japan?
-HDTV in Europe: on which network?
-How to encourage an expansion of HD content?
-What conditions are needed for a migration to a free HDTV offer?
-What leverage can be used to kick start the market? SHOW LESS READ MORE >
1. HDTV: current state of affairs
-Format, technical and additional costs
-HDTV deployment levels in Europe
2. Lessons to be drawn from the deployment of HDTV in the USA and Japan
-Around 10% of households use HDTV services
-HDTV distributed over four networks
-HDTV offer spurred by FTA in Japan and pay-TV in the USA
3. HDTV in Europe – on which network?
-Satellite, HDTV's driving force
-IPTV getting ready to join the fray
-DTT - waiting for the analogue switch off in 2010?
-Cable: limited capacity available
-And what about the Web?
4. HD offer strategies
-Pay-TV operators: generate ARPU, attract subscribers and/or cement their loyalty?
-Is it in generalist channels' interest to migrate to HD?
-Launch of free HDTV service platforms: options
5. HD programme availability
-HD programme production and acquisition
-How to expand HD programming?
6. HD devices, remaining uncertainties
-HD-ready TVs and set-top boxes
-Devices for “stand alone” HD prg consumption: game consoles HD DVD, HD PVR, PC
7. HDTV in Europe: what development prospects?
-Two successive waves of HD offer rollouts in Europe?
-Market driven by pay-TV, as in the USA
-Will free HDTV take over?
-Disparities in deployment levels around Europe
-Measures to kick start the HDTV market