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Cotton Wool/Buds in the United Kingdom

Euromonitor International, Oct 2006, Pages: 30


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Our Cotton Wool in the United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2000-2005), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2010 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares and brand shares

Why buy this report?
- Get a detailed picture of the cotton wool industry
- Identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop

With a network of over 600 analysts worldwide, we have the unique capability to develop reliable information resources to help drive informed strategic planning.

Toilet Paper Continues Its Decline

A mature market, DPP witnessed flat growth in value terms in 2006. Relatively strong growth in incontinence products, paper tableware and wipes was counterbalanced by stagnant growth in nappies/diapers/pants and declines in toilet paper and tissues. The decline in sales of toilet paper, which generates the largest value sales, stifled any dramatic growth in the market overall. Private label strength and the protracted price war between the UK’s major multiple retailers were to blame for the declining fortunes of toilet paper.

Ageing Population Offers Opportunities for Incontinence Products

DPP is expected to continue to produce solid growth across incontinence products. Incontinence products will benefit hugely from the UK's ageing population and from the greater awareness of this problem, in part the result of wider distribution and manufacturers’ investments in educational promotions.

Product Innovation Drives Growth

Innovation fuelled increases in value sales in sectors such as wipes. In wipes the major players capitalised on their brands by launching added-value line extensions. For cash-rich, time-poor UK consumers, innovations in wipes continued to hit the mark, especially household care wipes, where new innovations have replaced traditional cleaning methods. Nappies/diapers/pants saw some innovation with stretchable ‘caterpillar’ fit products becoming standard.



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