Spirits - World

Euromonitor International, October 2006, Pages: 380

Our World Market for Spirits report provides a comprehensive guide to the size and shape of the market for spirits on a global scale. It provides the latest retail sales data (2000-2005) allowing you to identify growth markets at the regional level, as well as in over 50 individual countries. It identifies the leading companies and offers strategic analysis of the factors influencing the market. Forecasts to 2010 illustrate how the market is set to change.

Sector coverage: whisk(e)y, brandy and cognac, white spirits, rum, tequila, liqueurs

Data coverage: market sizes (historic and forecasts), company shares and brand shares

Why buy this report?
- Get a detailed picture of the global spirits industry
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop

With a network of over 600 analysts worldwide, we have the unique capability to develop reliable information resources to help drive informed strategic planning.

SPIRITS - WORLD
1. INTRODUCTION
- 1.1 Scope of the Report
- 1.2 Disclaimer

2. THE STATE OF THE MARKET 2005
- 2.1 Executive Summary
- 2.2 Key Challenges and Strategies
Summary 1 Key Challenges and Strategies 2005 and Beyond
- 2.3 Market Overview
Chart 1 Global Sales of Spirits: Volume Trends 2000-2005
Chart 2 Global Sales of Spirits: Value Trends 2000-2005
Chart 3 Global Sales of Spirits: %Total Volume Growth 2000/2005
Chart 4 Global Sales of Spirits: %Total Value Growth 2000/2005
Chart 5 Sales of Spirits by Major Market: %Total Volume Growth 2000/2005
Chart 6 Sales of Spirits by Major Market: %Total Value Growth 2000/2005
Chart 7 Global Sales of Spirits by Sector: Total Volume 2000/2005
Chart 8 Global Sales of Spirits by Sector: %Total Volume Growth 2000/2005
Chart 9 Global Sales of Spirits by Sector: Total Value 2000/2005
Chart 10 Global Sales of Spirits by Sector: %Total Value Growth 2000/2005
Chart 11 Global Company Shares of Spirits 2004
Chart 12 Forecast Sales of Spirits by Region: %Total Volume Growth 2005/2010
Chart 13 Forecast Sales of Spirits by Region: %Total Value Growth 2005/2010
Chart 14 Forecast Sales of Spirits by Sector: %Total Volume Growth 2005/2010
Chart 15 Forecast Sales of Spirits by Sector: %Total Value Growth 2005/2010

3. OPERATING ENVIRONMENT
- 3.1 Consumer Expenditure on Alcoholic Drinks
Table 1 Retail Consumer Expenditure on Alcoholic Drinks in Leading Countries 2000-2005
- 3.2 Demand-led Factors
Table 2 Death Rates from Chronic Liver Disease and Cirrhosis by Select Markets 2000-2005
- 3.3 Supply-led Factors
Table 3 Spirits Imports by Top Three Countries by Sector 2000-2005
Table 4 Spirits Exports by Top Three Countries by Sector 2000-2005
- 3.4 Legislation
- 3.5 Taxation and Duty Levies
- 3.6 Share of Throat
Table 5 Year-on-Year Growth in Global Sales Volume 2001-2005
Chart 16 World Share of Throat 2005
Table 6 Global Sales of Alcoholic Drinks in the Off- and On-trade 2005

4. ALCOHOLIC DRINKS
- 4.1 Global Demand
- 4.2 Regional Markets
Table 7 Volume Sales of Alcoholic Drinks by Region and by Sector 2000/2005
Table 8 Volume Sales of Alcoholic Drinks in Pure Alcohol Equivalents by Region and by Sector 2000/2005
Chart 17 Volume Sales of Alcoholic Drinks by Region and Sector: % Share 2005
- 4.3 Alcoholic Drinks Forecasts
Table 9 Volume Sales of Alcoholic Drinks by Region and by Sector 2005/2010
Table 10 Volume Sales of Alcoholic Drinks in Pure Alcohol Equivalents by Region and by Sector 2005/2010
Chart 18 Volume Sales of Alcoholic Drinks by Region and by Sector: % Share 2010

5. KEY TRENDS AND DEVELOPMENTS
- 5.1 Introduction
Summary 2 Key Trends and Developments 2005
- 5.2 Widening the Consumer Base – Targeting Female Drinkers
- 5.3 Fashion-conscious Younger Consumers – Thirst for Novelty
- 5.4 Trend for Mixed Drinks
- 5.5 Increased Consumer Brand Sensitivity – Premiumisation
- 5.6 Expanding Urban Middle Class in Emerging Markets
- 5.7 Latin Culture Impacts at Global Level
- 5.8 Promotion of Responsible Drinking
- 5.9 Rising Consumer Health Awareness
- 5.10 Supermarkets Win Trade as more Consumers Socialise at Home
- 5.11 Industry Consolidation and Aggressive Internationalisation

6. WORLD MARKET OVERVIEW
- 6.1 Spirits Global Overview
Table 11 Global Sales of Spirits: Volume and Value Trends 2000/2005
- 6.2 Market Performance by Region
Table 12 Global Sales of Spirits by Region: Total Volume 2000/2005
Table 13 Global Sales of Spirits by Region: % Total Volume Breakdown 2000/2005
Table 14 Global Sales of Spirits by Region: % Total Volume Growth 2000/2005
Table 15 Global Sales of Spirits by Region: Total Value 2000/2005
Table 16 Global Sales of Spirits by Region: % Total Value Breakdown 2000/2005
Table 17 Global Sales of Spirits by Region: % Total Value Growth 2000/2005
- 6.3 Sales of Spirits in Major and Growth Markets
Table 18 Sales of Spirits by Major Market: Total Volume and %of World Total 2000/2005
Table 19 Sales of Spirits by Major Market: %Total Volume Growth 2000/2005
Table 20 Sales of Spirits by Major Market: Total Value and %of World Total 2000/2005
Table 21 Sales of Spirits by Major Market: %Total Value Growth 2000/2005
Table 22 Sales of Spirits by Fastest Growing Market: Total Volume and %of World Total 2000/2005
Table 23 Sales of Spirits by Fastest Growing Market: %Total Volume Growth 2000/2005
Table 24 Sales of Spirits by Fastest Growing Market: Total Value and %of World Total 2000/2005
Table 25 Sales of Spirits by Fastest Growing Market: %Total Value Growth 2000/2005
Table 26 Per Capita Consumption of Spirits by Fastest Growing Market: 2000/2005
Table 27 Per Capita Expenditure on Spirits by Fastest Growing Market: 2000/2005
- 6.4 Market Drivers
Table 28 Global Sales of Spirits by Sector: %Total Volume Breakdown 2000/2005
Table 29 Global Sales of Spirits by Sector: % Total Volume Growth 2000/2005
Table 30 Global Sales of Spirits by Sector: % Total Value Breakdown 2000/2005
Table 31 Global Sales of Spirits by Sector: % Total Value Growth 2000/2005
Table 32 Sales of Spirits by Region and by Sector: %Total Volume Breakdown 2000/2005
Table 33 Sales of Spirits by Region and by Sector: % Total Value Breakdown 2000/2005
Table 34 Sales of Spirits by Region: %Total Volume Growth 2000/2005
Table 35 Sales of Spirits by Region: % Total Value Growth 2000/2005

7. WHISK(E)Y
- 7.1 Whisk(e)y Global Overview
Table 36 Global Sales of Whisk(e)y by Subsector: Total Volume 2000/2005
Table 37 Global Sales of Whisk(e)y by Subsector: % Total Volume Breakdown 2000/2005
Table 38 Global Sales of Whisk(e)y by Subsector: % Total Volume Growth 2000/2005
Table 39 Global Sales of Whisk(e)y by Subsector: Total Value 2000/2005
Table 40 Global Sales of Whisk(e)y by Subsector: % Total Value Breakdown 2000/2005
Table 41 Global Sales of Whisk(e)y by Subsector: % Total Value Growth 2000/2005
- 7.2 Whisk(e)y Regional Development
Table 42 Sales of Whisk(e)y by Region: %Total Volume Breakdown 2000/2005
Table 43 Sales of Whisk(e)y by Region: % Total Volume Growth 2000/2005
Table 44 Sales of Whisk(e)y by Region: % Total Value Breakdown 2000/2005
Table 45 Sales of Whisk(e)y by Region: % Total Value Growth 2000/2005
- 7.3 Whisk(e)y Global and Regional Manufacturer Performance
Table 46 Global Company Shares of Whisk(e)y 2001-2004
Table 47 Global Brand Shares of Whisk(e)y 2001-2004
Table 48 Brand Shares of Whisk(e)y by Region 2001-2004
- 7.4 Whisk(e)y Outlook
Table 49 Forecast Sales of Whisk(e)y by Region: %Total Volume Growth 2005-2010
Table 50 Forecast Sales of Whisk(e)y by Region: % Total Value Growth 2005-2010
Table 51 Forecast Global Sales of Whisk(e)y by Subsector: %Total Volume Growth 2005-2010
Table 52 Forecast Global Sales of Whisk(e)y by Subsector: % Total Value Growth 2005-2010

8. BRANDY AND COGNAC
- 8.1 Brandy and Cognac Global Overview
Table 53 Global Sales of Brandy and Cognac by Subsector: Total Volume 2000/2005
Table 54 Global Sales of Brandy and Cognac by Subsector: % Total Volume Breakdown 2000/2005
Table 55 Global Sales of Brandy and Cognac by Subsector: % Total Volume Growth 2000/2005
Table 56 Global Sales of Brandy and Cognac by Subsector: Total Value 2000/2005
Table 57 Global Sales of Brandy and Cognac by Subsector: % Total Value Breakdown 2000/2005
Table 58 Global Sales of Brandy and Cognac by Subsector: % Total Value Growth 2000/2005
- 8.2 Brandy and Cognac Regional Development
Table 59 Global Sales of Brandy and Cognac by Region: %Total Volume Breakdown 2000/2005
Table 60 Global Sales of Brandy and Cognac by Region: % Total Volume Growth 2000/2005
Table 61 Global Sales of Brandy and Cognac by Region: % Total Value Breakdown 2000/2005
Table 62 Global Sales of Brandy and Cognac by Region: % Total Value Growth 2000/2005
- 8.3 Brandy and Cognac Global and Regional Manufacturer Performance
Table 63 Global Company Shares of Brandy and Cognac 2001-2004
Table 64 Global Brand Shares of Brandy and Cognac 2001-2004
Table 65 Brand Shares of Brandy and Cognac by Region 2001-2004
- 8.4 Brandy and Cognac Outlook
Table 66 Forecast Global Sales of Brandy and Cognac by Region: %Total Volume Growth 2005-2010
Table 67 Forecast Global Sales of Brandy and Cognac by Region: % Total Value Growth 2005-2010
Table 68 Forecast Global Sales of Brandy and Cognac by Subsector: %Total Volume Growth 2005-2010
Table 69 Forecast Global Sales of Brandy and Cognac by Subsector: % Total Value Growth 2005-2010

9. GIN
- 9.1 Gin Global Overview
Table 70 Global Sales of Gin by Subsector: Total Volume 2000/2005
Table 71 Global Sales of Gin by Subsector: % Total Volume Breakdown 2000/2005
Table 72 Global Sales of Gin by Subsector: % Total Volume Growth 2000/2005
Table 73 Global Sales of Gin by Subsector: Total Value 2000/2005
Table 74 Global Sales of Gin by Subsector: % Total Value Breakdown 2000/2005
Table 75 Global Sales of Gin by Subsector: % Total Value Growth 2000/2005
- 9.2 Gin Regional Development
Table 76 Sales of Gin by Region: %Total Volume Breakdown 2000/2005
Table 77 Sales of Gin by Region: % Total Volume Growth 2000/2005
Table 78 Sales of Gin by Region: % Total Value Breakdown 2000/2005
Table 79 Sales of Gin by Region: % Total Value Growth 2000/2005
- 9.3 Gin Global and Regional Manufacturer Performance
Table 80 Global Company Shares of Gin 2001-2004
Table 81 Global Brand Shares of Gin 2001-2004
Table 82 Brand Shares of Gin by Region 2001-2004
- 9.4 Gin Outlook
Table 83 Forecast Sales of Gin by Region: %Total Volume Growth 2005-2010
Table 84 Forecast Sales of Gin by Region: % Total Value Growth 2005-2010
Table 85 Forecast Global Sales of Gin by Subsector: %Total Volume Growth 2005-2010
Table 86 Forecast Global Sales of Gin by Subsector: % Total Value Growth 2005-2010

10. VODKA
- 10.1 Vodka Global Overview
Table 87 Global Sales of Vodka: Total Volume 2000/2005
Table 88 Global Sales of Vodka: % Total Volume Growth 2000/2005
Table 89 Global Sales of Vodka: Total Value 2000/2005
Table 90 Global Sales of Vodka: % Total Value Growth 2000/2005
- 10.2 Vodka Regional Development
Table 91 Sales of Vodka by Region: %Total Volume Breakdown 2000/2005
Table 92 Sales of Vodka by Region: % Total Volume Growth 2000/2005
Table 93 Sales of Vodka by Region: % Total Value Breakdown 2000/2005
Table 94 Sales of Vodka by Region: % Total Value Growth 2000/2005
- 10.3 Vodka Global and Regional Manufacturer Performance
Table 95 Global Company Shares of Vodka 2001-2004
Table 96 Global Brand Shares of Vodka 2001-2004
Table 97 Brand Shares of Vodka by Region 2001-2004
- 10.4 Vodka Outlook
Table 98 Forecast Sales of Vodka by Region: %Total Volume Growth 2005-2010
Table 99 Forecast Sales of Vodka by Region: % Total Value Growth 2005-2010

11. RUM
- 11.1 Rum Global Overview
Table 100 Global Sales of Rum by Subsector: Total Volume 2000/2005
Table 101 Global Sales of Rum by Subsector: % Total Volume Breakdown 2000/2005
Table 102 Global Sales of Rum by Subsector: % Total Volume Growth 2000/2005
Table 103 Global Sales of Rum by Subsector: Total Value 2000/2005
Table 104 Global Sales of Rum by Subsector: % Total Value Breakdown 2000/2005
Table 105 Global Sales of Rum by Subsector: % Total Value Growth 2000/2005
- 11.2 Rum Regional Development
Table 106 Sales of Rum by Region: %Total Volume Breakdown 2000/2005
Table 107 Sales of Rum by Region: % Total Volume Growth 2000/2005
Table 108 Sales of Rum by Region: % Total Value Breakdown 2000/2005
Table 109 Sales of Rum by Region: % Total Value Growth 2000/2005
- 11.3 Rum Global and Regional Manufacturer Performance
Table 110 Global Company Shares of Rum 2001-2004
Table 111 Global Brand Shares of Rum 2001-2004
Table 112 Brand Shares of Rum by Region 2001-2004
- 11.4 Rum Outlook
Table 113 Forecast Sales of Rum by Region: %Total Volume Growth 2005-2010
Table 114 Forecast Sales of Rum by Region: % Total Value Growth 2005-2010
Table 115 Forecast Global Sales of Rum by Subsector: %Total Volume Growth 2005-2010
Table 116 Forecast Global Sales of Rum by Subsector: % Total Value Growth 2005-2010

12. TEQUILA (AND MEZCAL)
- 12.1 Tequila (and Mezcal) Global Overview
Table 117 Global Sales of Tequila (and Mezcal): Total Volume 2000/2005
Table 118 Global Sales of Tequila (and Mezcal): % Total Volume Growth 2000/2005
Table 119 Global Sales of Tequila (and Mezcal): Total Value 2000/2005
Table 120 Global Sales of Tequila (and Mezcal): % Total Value Growth 2000/2005
- 12.2 Tequila (and Mezcal) Regional Development
Table 121 Sales of Tequila (and Mezcal) by Region: %Total Volume Breakdown 2000/2005
Table 122 Sales of Tequila (and Mezcal) by Region: % Total Volume Growth 2000/2005
Table 123 Sales of Tequila (and Mezcal) by Region: % Total Value Breakdown 2000/2005
Table 124 Sales of Tequila (and Mezcal) by Region: % Total Value Growth 2000/2005
- 12.3 Tequila (and Mezcal) Global and RegionalManufacturer Performance
Table 125 Global Company Shares of Tequila (and Mezcal) 2001-2004
Table 126 Global Brand Shares of Tequila (and Mezcal) 2001-2004
Table 127 Brand Shares of Tequila (and Mezcal) by Region 2001-2004
- 12.4 Tequila (and Mezcal) Outlook
Table 128 Forecast Global Sales of Tequila (and Mezcal): %Total Volume Growth 2005-2010
Table 129 Forecast Global Sales of Tequila (and Mezcal): % Total Value Growth 2005-2010
Table 130 Forecast Sales of Tequila (and Mezcal) by Region: %Total Volume Growth 2005-2010
Table 131 Forecast Sales of Tequila (and Mezcal) by Region: % Total Value Growth 2005-2010

13. LIQUEURS
- 13.1 Liqueurs Global Overview
Table 132 Global Sales of Liqueurs by Subsector: Total Volume 2000/2005
Table 133 Global Sales of Liqueurs by Subsector: % Total Volume Breakdown 2000/2005
Table 134 Global Sales of Liqueurs by Subsector: % Total Volume Growth 2000/2005
Table 135 Global Sales of Liqueurs by Subsector: Total Value 2000/2005
Table 136 Global Sales of Liqueurs by Subsector: % Total Value Breakdown 2000/2005
Table 137 Global Sales of Liqueurs by Subsector: % Total Value Growth 2000/2005
- 13.2 Liqueurs Regional Development
Table 138 Sales of Liqueurs by Region: %Total Volume Breakdown 2000/2005
Table 139 Sales of Liqueurs by Region: % Total Volume Growth 2000/2005
Table 140 Sales of Liqueurs by Region: % Total Value Breakdown 2000/2005
Table 141 Sales of Liqueurs by Region: % Total Value Growth 2000/2005
- 13.3 Liqueurs Global and Regional Manufacturer Performance
Table 142 Global Company Shares of Liqueurs 2001-2004
Table 143 Global Brand Shares of Liqueurs 2001-2004
Table 144 Brand Shares of Liqueurs by Region 2001-2004
- 13.4 Liqueurs Outlook
Table 145 Forecast Sales of Liqueurs by Region: %Total Volume Growth 2005-2010
Table 146 Forecast Sales of Liqueurs by Region: % Total Value Growth 2005-2010
Table 147 Forecast Global Sales of Liqueurs by Subsector: %Total Volume Growth 2005-2010
Table 148 Forecast Global Sales of Liqueurs by Subsector: % Total Value Growth 2005-2010

14. OTHER SPIRITS
- 14.1 Other Spirits Global Overview
Table 149 Global Sales of Other Spirits: Total Volume 2000/2005
Table 150 Global Sales of Other Spirits: % Total Volume Growth 2000/2005
Table 151 Global Sales of Other Spirits: Total Value 2000/2005
Table 152 Global Sales of Other Spirits: % Total Value Growth 2000/2005
- 14.2 Other Spirits Regional Development
Table 153 Sales of Other Spirits by Region: %Total Volume Breakdown 2000/2005
Table 154 Sales of Other Spirits by Region: % Total Volume Growth 2000/2005
Table 155 Sales of Other Spirits by Region: % Total Value Breakdown 2000/2005
Table 156 Sales of Other Spirits by Region: % Total Value Growth 2000/2005
- 14.3 Other Spirits Global and Regional Manufacturer Performance
Table 157 Global Company Shares of Other Spirits 2001-2004
Table 158 Global Brand Shares of Other Spirits 2001-2004
Table 159 Brand Shares of Other Spirits by Region 2001-2004
- 14.4 Other Spirits Outlook
Table 160 Forecast Sales of Other Spirits by Region: %Total Volume Growth 2005-2010
Table 161 Forecast Sales of Other Spirits by Region: % Total Value Growth 2005-2010

15. WESTERN EUROPE
- 15.1 Overview
Table 162 Western Europe: Per Capita Consumption of Spirits by Country: 2000/2005
Table 163 Western Europe: Per Capita Expenditure on Spirits by Country: 2000/2005
Chart 19 Western Europe: Sales of Spirits by Country: Total Volume 2000-2005
Chart 20 Western Europe: Sales of Spirits by Country: Total Value 2000-2005
- 15.2 Whisk(e)y: Sales by Country
Table 164 Western Europe: Sales of Whisk(e)y by Country: %Total Volume Growth 2000-2005
Table 165 Western Europe: Sales of Whisk(e)y by Country: % Total Value Growth 2000-2005
Table 166 Western Europe: Sales of Whisk(e)y by Country and by Subsector: %Total Volume Breakdown 2000-2005
Table 167 Western Europe: Per Capita Consumption of Whisk(e)y by Country: 2000-2005
Table 168 Western Europe: Per Capita Expenditure on Whisk(e)y by Country: 2000-2005
- 15.3 Whisk(e)y: Leading Manufacturers and Brands
Table 169 Western Europe: Company Shares of Whisk(e)y 2001-2004
Table 170 Western Europe: Brand Shares of Whisk(e)y 2001-2004
- 15.4 Brandy and Cognac: Sales by Country
Table 171 Western Europe: Sales of Brandy and Cognac by Country: %Total Volume Growth 2000-2005
Table 172 Western Europe: Sales of Brandy and Cognac by Country: % Total Value Growth 2000-2005
Table 173 Western Europe: Sales of Brandy and Cognac by Country and by Subsector: %Total Volume Breakdown 2004
- 15.5 Brandy and Cognac: Leading Manufacturers and Brands
Table 174 Western Europe: Company Shares of Brandy and Cognac 2001-2004
Table 175 Western Europe: Brand Shares of Brandy and Cognac 2001-2004
- 15.6 Gin: Sales by Country
Table 176 Western Europe: Sales of Gin by Country: %Total Volume Growth 2000-2005
Table 177 Western Europe: Sales of Gin by Country: % Total Value Growth 2000-2005
- 15.7 Gin: Leading Manufacturers and Brands
Table 178 Western Europe: Company Shares of Gin 2001-2004
Table 179 Western Europe: Brand Shares of Gin 2001-2004
- 15.8 Vodka: Sales by Country
Table 180 Western Europe: Sales of Vodka by Country: %Total Volume Growth 2000-2005
Table 181 Western Europe: Sales of Vodka by Country: % Total Value Growth 2000-2005
- 15.9 Vodka: Leading Manufacturers and Brands
Table 182 Western Europe: Company Shares of Vodka 2001-2004
Table 183 Western Europe: Brand Shares of Vodka 2001-2004
- 15.10 Rum: Sales by Country
Table 184 Western Europe: Sales of Rum by Country: %Total Volume Growth 2000-2005
Table 185 Western Europe: Sales of Rum by Country: % Total Value Growth 2000-2005
- 15.11 Rum: Leading Manufacturers and Brands
Table 186 Western Europe: Company Shares of Rum 2001-2004
Table 187 Western Europe: Brand Shares of Rum 2001-2004
- 15.12 Tequila (and Mezcal): Sales by Country
Table 188 Western Europe: Sales of Tequila (and Mezcal) by Country: %Total Volume Growth 2000-2005
Table 189 Western Europe: Sales of Tequila (and Mezcal) by Country: % Total Value Growth 2000-2005
- 15.13 Tequila (and Mezcal): Leading Manufacturers and Brands
Table 190 Western Europe: Company Shares of Tequila (and Mezcal) 2001-2004
Table 191 Western Europe: Brand Shares of Tequila (and Mezcal) 2001-2004
- 15.14 Liqueurs: Sales by Country
Table 192 Western Europe: Sales of Liqueurs by Country: %Total Volume Growth 2000-2005
Table 193 Western Europe: Sales of Liqueurs by Country: % Total Value Growth 2000-2005
Table 194 Western Europe: Sales of Liqueurs by Country and by Subsector: %Total Volume Breakdown 2003
- 15.15 Liqueurs: Leading Manufacturers and Brands
Table 195 Western Europe: Company Shares of Liqueurs 2001-2004
Table 196 Western Europe: Brand Shares of Liqueurs 2001-2004
- 15.16 Other Spirits: Sales by Country
Table 197 Western Europe: Sales of Other Spirits by Country: %Total Volume Growth 2000-2005
Table 198 Western Europe: Sales of Other Spirits by Country: % Total Value Growth 2000-2005
- 15.17 Other Spirits: Leading Manufacturers and Brands
Table 199 Western Europe: Company Shares of Other Spirits 2001-2004
Table 200 Western Europe: Brand Shares of Other Spirits 2001-2004

16. EASTERN EUROPE
- 16.1 Overview
Table 201 Eastern Europe: Per Capita Consumption of Spirits by Country: 2000/2005
Table 202 Eastern Europe: Per Capita Expenditure on Spirits by Country: 2000/2005
Chart 21 Eastern Europe: Sales of Spirits by Country: Total Volume 2000-2005
Chart 22 Eastern Europe: Sales of Spirits by Country: Total Value 2000-2005
- 16.2 Whisk(e)y: Sales by Country
Table 203 Eastern Europe: Sales of Whisk(e)y by Country: %Total Volume Growth 2000-2005
Table 204 Eastern Europe: Sales of Whisk(e)y by Country: % Total Value Growth 2000-2005
Table 205 Eastern Europe: Sales of Whisk(e)y by Country and by Subsector: %Total Volume Breakdown 2000-2005
- 16.3 Whisk(e)y: Leading Manufacturers and Brands
Table 206 Eastern Europe: Company Shares of Whisk(e)y 2001-2004
Table 207 Eastern Europe: Brand Shares of Whisk(e)y 2001-2004
- 16.4 Brandy and Cognac: Sales by Country
Table 208 Eastern Europe: Sales of Brandy and Cognac by Country: %Total Volume Growth 2000-2005
Table 209 Eastern Europe: Sales of Brandy and Cognac by Country: % Total Value Growth 2000-2005
Table 210 Eastern Europe: Sales of Brandy and Cognac by Country and by Subsector: %Total Volume Breakdown 2000-2005
- 16.5 Brandy and Cognac: Leading Manufacturers and Brands
Table 211 Eastern Europe: Company Shares of Brandy and Cognac 2001-2004
Table 212 Eastern Europe: Brand Shares of Brandy and Cognac 2001-2004
- 16.6 Gin: Sales by Country
Table 213 Eastern Europe: Sales of Gin by Country: %Total Volume Growth 2000-2005
Table 214 Eastern Europe: Sales of Gin by Country: % Total Value Growth 2000-2005
- 16.7 Gin: Leading Manufacturers and Brands
Table 215 Eastern Europe: Company Shares of Gin 2001-2004
Table 216 Eastern Europe: Brand Shares of Gin 2001-2004
- 16.8 Vodka: Sales by Country
Table 217 Eastern Europe: Sales of Vodka by Country: %Total Volume Growth 2000-2005
Table 218 Eastern Europe: Sales of Vodka by Country: % Total Value Growth 2000-2005
- 16.9 Vodka: Leading Manufacturers and Brands
Table 219 Eastern Europe: Company Shares of Vodka 2001-2004
Table 220 Eastern Europe: Brand Shares of Vodka 2001-2004
- 16.10 Rum: Sales by Country
Table 221 Eastern Europe: Sales of Rum by Country: %Total Volume Growth 2000-2005
Table 222 Eastern Europe: Sales of Rum by Country: % Total Value Growth 2000-2005
- 16.11 Rum: Leading Manufacturers and Brands
Table 223 Eastern Europe: Company Shares of Rum 2001-2004
Table 224 Eastern Europe: Brand Shares of Rum 2001-2004
- 16.12 Tequila (and Mezcal): Sales by Country
Table 225 Eastern Europe: Sales of Tequila (and Mezcal) by Country: %Total Volume Growth 2000-2005
Table 226 Eastern Europe: Sales of Tequila (and Mezcal) by Country: % Total Value Growth 2000-2005
- 16.13 Tequila (and Mezcal): Leading Manufacturers and Brands
Table 227 Eastern Europe: Company Shares of Tequila (and Mezcal) 2001-2004
Table 228 Eastern Europe: Brand Shares of Tequila (and Mezcal) 2001-2004
- 16.14 Liqueurs: Sales by Country
Table 229 Eastern Europe: Sales of Liqueurs by Country: %Total Volume Growth 2000-2005
Table 230 Eastern Europe: Sales of Liqueurs by Country: % Total Value Growth 2000-2005
Table 231 Eastern Europe: Sales of Liqueurs by Country and by Subsector: %Total Volume Breakdown 2000-2005
- 16.15 Liqueurs: Leading Manufacturers and Brands
Table 232 Eastern Europe: Company Shares of Liqueurs 2001-2004
Table 233 Eastern Europe: Brand Shares of Liqueurs 2001-2004
- 16.16 Other Spirits: Sales by Country
Table 234 Eastern Europe: Sales of Other Spirits by Country: %Total Volume Growth 2000-2005
Table 235 Eastern Europe: Sales of Other Spirits by Country: % Total Value Growth 2000-2005
- 16.17 Other Spirits: Leading Manufacturers and Brands
Table 236 Eastern Europe: Company Shares of Other Spirits 2001-2004
Table 237 Eastern Europe: Brand Shares of Other Spirits 2001-2004

17. LATIN AMERICA
- 17.1 Overview
Table 238 Latin America: Per Capita Consumption of Spirits by Country: 2000/2005
Table 239 Latin America: Per Capita Expenditure on Spirits by Country: 2000/2005
Chart 23 Latin America: Sales of Spirits by Country: Total Volume 2000-2005
Chart 24 Latin America: Sales of Spirits by Country: Total Value 2000-2005
- 17.2 Whisk(e)y: Sales by Country
Table 240 Latin America: Sales of Whisk(e)y by Country: %Total Volume Growth 2000-2005
Table 241 Latin America: Sales of Whisk(e)y by Country: % Total Value Growth 2000-2005
Table 242 Latin America: Sales of Whisk(e)y by Country and by Subsector: %Total Volume Breakdown 2000-2005
- 17.3 Whisk(e)y: Leading Manufacturers and Brands
Table 243 Latin America: Company Shares of Whisk(e)y 2001-2004
Table 244 Latin America: Brand Shares of Whisk(e)y 2001-2004
- 17.4 Brandy and Cognac: Sales by Country
Table 245 Latin America: Sales of Brandy and Cognac by Country: %Total Volume Growth 2000-2005
Table 246 Latin America: Sales of Brandy and Cognac by Country: % Total Value Growth 2000-2005
Table 247 Latin America: Sales of Brandy and Cognac by Country and by Subsector: %Total Volume Breakdown 2000-2005
- 17.5 Brandy and Cognac: Leading Manufacturers and Brands
Table 248 Latin America: Company Shares of Brandy and Cognac 2001-2004
Table 249 Latin America: Brand Shares of Brandy and Cognac 2001-2004
- 17.6 Vodka: Sales by Country
Table 250 Latin America: Sales of Vodka by Country: %Total Volume Growth 2000-2005
Table 251 Latin America: Sales of Vodka by Country: % Total Value Growth 2000-2005
- 17.7 Vodka: Leading Manufacturers and Brands
Table 252 Latin America: Company Shares of Vodka 2001-2004
Table 253 Latin America: Brand Shares of Vodka 2001-2004
- 17.8 Gin: Sales by Country
Table 254 Latin America: Sales of Gin by Country: %Total Volume Growth 2000-2005
Table 255 Latin America: Sales of Gin by Country: % Total Value Growth 2000-2005
- 17.9 Gin: Leading Manufacturers and Brands
Table 256 Latin America: Company Shares of Gin 2001-2004
Table 257 Latin America: Brand Shares of Gin 2001-2004
- 17.10 Rum: Sales by Country
Table 258 Latin America: Sales of Rum by Country: %Total Volume Growth 2000-2005
Table 259 Latin America: Sales of Rum by Country: % Total Value Growth 2000-2005
- 17.11 Rum: Leading Manufacturers and Brands
Table 260 Latin America: Company Shares of Rum 2001-2004
Table 261 Latin America: Brand Shares of Rum 2001-2004
- 17.12 Tequila (and Mezcal): Sales by Country
Table 262 Latin America: Sales of Tequila (and Mezcal) by Country: %Total Volume Growth 2000-2005
Table 263 Latin America: Sales of Tequila (and Mezcal) by Country: % Total Value Growth 2000-2005
- 17.13 Tequila (and Mezcal): Leading Manufacturers and Brands
Table 264 Latin America: Company Shares of Tequila (and Mezcal) 2001-2004
Table 265 Latin America: Brand Shares of Tequila (and Mezcal) 2001-2004
- 17.14 Liqueurs: Sales by Country
Table 266 Latin America: Sales of Liqueurs by Country: %Total Volume Growth 2000-2005
Table 267 Latin America: Sales of Liqueurs by Country: % Total Value Growth 2000-2005
Table 268 Latin America: Sales of Liqueurs by Country and by Subsector: %Total Volume Breakdown 2000-2005
- 17.15 Liqueurs: Leading Manufacturers and Brands
Table 269 Latin America: Company Shares of Liqueurs 2001-2004
Table 270 Latin America: Brand Shares of Liqueurs 2001-2004
- 17.16 Other Spirits: Sales by Country
Table 271 Latin America: Sales of Other Spirits by Country: %Total Volume Growth 2000-2005
Table 272 Latin America: Sales of Other Spirits by Country: % Total Value Growth 2000-2005
- 17.17 Other Spirits: Leading Manufacturers and Brands
Table 273 Latin America: Company Shares of Other Spirits 2001-2004
Table 274 Latin America: Brand Shares of Other Spirits 2001-2004

18. ASIA-PACIFIC
- 18.1 Overview
Table 275 Asia-Pacific: Per Capita Consumption of Spirits by Country: 2000/2005
Table 276 Asia-Pacific: Per Capita Expenditure on Spirits by Country: 2000/2005
Chart 25 Asia-Pacific: Sales of Spirits by Country: Total Volume 2000-2005
Chart 26 Asia-Pacific: Sales of Spirits by Country: Total Value 2000-2005
- 18.2 Whisk(e)y: Sales by Country
Table 277 Asia-Pacific: Sales of Whisk(e)y by Country: %Total Volume Growth 2000-2005
Table 278 Asia-Pacific: Sales of Whisk(e)y by Country: % Total Value Growth 2000-2005
Table 279 Asia-Pacific: Sales of Whisk(e)y by Country and by Subsector: %Total Volume Breakdown 2000-2005
- 18.3 Whisk(e)y: Leading Manufacturers and Brands
Table 280 Asia-Pacific: Company Shares of Whisk(e)y 2001-2004
Table 281 Asia-Pacific: Brand Shares of Whisk(e)y 2001-2004
- 18.4 Brandy and Cognac: Sales by Country
Table 282 Asia-Pacific: Sales of Brandy and Cognac by Country: %Total Volume Growth 2000-2005
Table 283 Asia-Pacific: Sales of Brandy and Cognac by Country: % Total Value Growth 2000-2005
Table 284 Asia-Pacific: Sales of Brandy and Cognac by Country and by Subsector: %Total Volume Breakdown 2000-2005
- 18.5 Brandy and Cognac: Leading Manufacturers and Brands
Table 285 Asia-Pacific: Company Shares of Brandy and Cognac 2001-2004
Table 286 Asia-Pacific: Brand Shares of Brandy and Cognac 2001-2004
- 18.6 Vodka: Sales by Country
Table 287 Asia-Pacific: Sales of Vodka by Country: %Total Volume Growth 2000-2005
Table 288 Asia-Pacific: Sales of Vodka by Country: % Total Value Growth 2000-2005
- 18.7 Vodka: Leading Manufacturers and Brands
Table 289 Asia-Pacific: Company Shares of Vodka 2001-2004
Table 290 Asia-Pacific: Brand Shares of Vodka 2001-2004
- 18.8 Gin: Sales by Country
Table 291 Asia-Pacific: Sales of Gin by Country: %Total Volume Growth 2000-2005
Table 292 Asia-Pacific: Sales of Gin by Country: % Total Value Growth 2000-2005
- 18.9 Gin: Leading Manufacturers and Brands
Table 293 Asia-Pacific: Company Shares of Gin 2001-2004
Table 294 Asia-Pacific: Brand Shares of Gin 2001-2004
- 18.10 Rum: Sales by Country
Table 295 Asia-Pacific: Sales of Rum by Country: %Total Volume Growth 2000-2005
Table 296 Asia-Pacific: Sales of Rum by Country: % Total Value Growth 2000-2005
- 18.11 Rum: Leading Manufacturers and Brands
Table 297 Asia-Pacific: Company Shares of Rum 2001-2004
Table 298 Asia-Pacific: Brand Shares of Rum 2001-2004
- 18.12 Tequila (and Mezcal): Sales by Country
Table 299 Asia-Pacific: Sales of Tequila (and Mezcal) by Country: %Total Volume Growth 2000-2005
Table 300 Asia-Pacific: Sales of Tequila (and Mezcal) by Country: % Total Value Growth 2000-2005
- 18.13 Tequila (and Mezcal): Leading Manufacturers and Brands
Table 301 Asia-Pacific: Company Shares of Tequila (and Mezcal) 2001-2004
Table 302 Asia-Pacific: Brand Shares of Tequila (and Mezcal) 2001-2004
- 18.14 Liqueurs: Sales by Country
Table 303 Asia-Pacific: Sales of Liqueurs by Country: %Total Volume Growth 2000-2005
Table 304 Asia-Pacific: Sales of Liqueurs by Country: % Total Value Growth 2000-2005
Table 305 Asia-Pacific: Sales of Liqueurs by Country and by Subsector: %Total Volume Breakdown 2000-2005
- 18.15 Liqueurs: Leading Manufacturers and Brands
Table 306 Asia-Pacific: Company Shares of Liqueurs 2001-2004
Table 307 Asia-Pacific: Brand Shares of Liqueurs 2001-2004
- 18.16 Other Spirits: Sales by Country
Table 308 Asia-Pacific: Sales of Other Spirits by Country: %Total Volume Growth 2000-2005
Table 309 Asia-Pacific: Sales of Other Spirits by Country: % Total Value Growth 2000-2005
- 18.17 Other Spirits: Leading Manufacturers and Brands
Table 310 Asia-Pacific: Company Shares of Other Spirits 2001-2004
Table 311 Asia-Pacific: Brand Shares of Other Spirits 2001-2004

19. DISTRIBUTION
- 19.1 Supply Chain
Table 312 Composition of Off-trade and On-trade Sales of Spirits by Region: %Volume Breakdown 2005
Table 313 Composition of Off-trade and On-trade Sales of Spirits by Region: % Value Breakdown 2005
Table 314 Off-trade Volume Sales of Spirits by Region: %Volume Growth 2000-2005
Table 315 On-trade Volume Sales of Spirits by Region: %Volume Growth 2000-2005
Table 316 Off-trade Value Sales of Spirits by Region: %Value Growth 2000-2005
Table 317 On-trade Value Sales of Spirits by Region: %Value Growth 2000-2005
- 19.2 Global Distribution Trends
Table 318 World Spirits Sales through Retail Channels 2000/2005
- 19.3 Regional Distribution Trends
Table 319 Regional Spirits Sales through Off-trade Channels 2005
- 19.4 Private Label Trends
Table 320 Penetration of Private Label by Market 2004
Table 321 Penetration of Private Label by Sector 2004
- 19.5 Retailing Developments: Consolidation
Summary 3 Retailer Consolidation – Key Mergers and Acquisitions 2002-2006

20. CORPORATE STRATEGIES
- 20.1 Global Market Shares
Table 322 Global Shares of Leading Spirits Companies by Volume 2002-2004
Table 323 Global Brand Shares of Spirits 2002-2004
Table 324 Leading International Spirits Companies: 20% or More of Sales in One or More Countries Other Than Domestic Market 2004
Table 325 Local and Regional Companies With 80% or More of Sales in One Country 2004
Summary 4 Top Three Manufacturers by Region 2004
- 20.2 Major Brands by Region
Summary 5 Top Three Brands by Region 2004
- 20.3 Major Players: Comparative Performance
Table 326 Leading Spirits Players: Sales Development 2005
- 20.4 Major Players: Comparative Profitability Levels
Table 327 Leading Players: Spirits Profitability 2005
- 20.5 Major Players: Degree of Consolidation
- 20.6 Merger and Acquisition Activity
Summary 6 Spirits: Merger and Acquisition Activity 2004-2006
- 20.7 Strategic Alliance Activity
Summary 7 Spirits: Existing Strategic Alliance Activity 2005
- 20.8 The Next Big Thing
- 20.9 Potential Takeover Targets
Summary 8 Potential Merger and Acquisition Activity 2006

21. OUTLOOK
- 21.1 Key Forecast Developments: Opportunities and Growth Areas
Summary 9 Opportunities and Growth Areas 2005-2010
- 21.2 Key Forecast Trends
- 21.3 World Market Forecasts
Table 328 Forecast Global Sales of Spirits: Volume and Value Trends 2005-2010
Table 329 Forecast Global Sales of Spirits by Sector: Total Volume 2005-2010
Table 330 Forecast Global Sales of Spirits by Sector: % Total Volume Growth 2005-2010
Table 331 Forecast Global Sales of Spirits by Sector: Total Value 2005-2010
Table 332 Forecast Global Sales of Spirits by Sector: % Total Value Growth 2005-2010
Table 333 Forecast Sales of Spirits by Region: Total Volume 2005-2010
Table 334 Forecast Sales of Spirits by Region: % Total Volume Breakdown 2005-2010
Table 335 Forecast Sales of Spirits by Region: % Total Volume Growth 2005-2010
Table 336 Forecast Sales of Spirits by Region: Total Value 2005-2010
Table 337 Forecast Sales of Spirits by Region: % Total Value Breakdown 2005-2010
Table 338 Forecast Sales of Spirits by Region: % Total Value Growth 2005-2010
Table 339 Forecast Sales of Spirits by Sector and by Region: %Total Volume Breakdown 2010
Table 340 Forecast Sales of Spirits by Sector and by Region: % Total Value Breakdown 2010
Table 341 Forecast Sales of Spirits by Major Market: Total Volume and %of World Total 2005/2010
Table 342 Forecast Sales of Spirits by Major Market: %Total Volume Growth 2005/2010
Table 343 Forecast Sales of Spirits by Major Market: Total Value and %of World Total 2005/2010
Table 344 Forecast Sales of Spirits by Major Market: %Total Value Growth 2005/2010
Table 345 Forecast Sales of Spirits by Fastest Growing Market: Total Volume and %of World Total 2005-2010
Table 346 Forecast Sales of Spirits by Fastest Growing Market: %Total Volume Growth 2005-2010
Table 347 Forecast Sales of Spirits by Fastest Growing Market: Total Value and %of World Total 2005-2010
Table 348 Forecast Sales of Spirits by Fastest Growing Market: %Total Value Growth 2005/2010
Table 349 Forecast Per Capita Consumption of Spirits by Fastest Growing Market: 2005-2010
Table 350 Forecast Per Capita Expenditure on Spirits by Fastest Growing Market: 2005-2010

22. APPENDICES
- 22.1 Product Coverage and Definitions
- 22.2 Regional Coverage and Definitions
- 22.3 Other Country Coverage and Definitions
- 22.4 Distribution Coverage and Definitions
- 22.5 Research Methodology
- 22.6 Exchange Rates
Table 351 Exchange Rates 2000-2005
- 22.7 Inflation Rates
Table 352 Inflation Rates 2001-2005
- 22.8 Population
Table 353 Population 2000-2005

Companies Mentioned Include:
- Allied Domecq Plc
- Asahi Breweries Ltd
- Bacardi & Co Ltd
- BDA Distilleries
- Belvédère SA
- Biostar Investments Ltd
- Boomsma BV
- Borco Group
- Brown-Forman Corp
- Bruggeman NV
- Campari Milano SpA,
- Cia Müller de Bebidas
- Consolidated Distillers of the Far East Inc
- Constellation Brands Inc
- Davide
- Destilería Limtuaco & Co Inc
- Destilerías MG SA
- Diageo Plc
- Distell Group Ltd
- Distilleries Inc
- E & J Gallo Winery
- Eckes & Stock GmbH
- Eckes AG
- Edrington Group
- Fortune Brands Inc
- Gräflich von Hardenberg'sche Kornbrennerei GmbH & Co KG
- Grupo Osborne SA
- Heaven Hill Distilleries Inc
- Hooghoudt Distillery BV
- Imperial Spirits SA
- Indústria e Comércio
- International SA
- Istok OAO
- Jagatjit Industries Ltd
- Jenever Distillery de Dubbele Adelaar
- Kirin Brewery Co Ltd
- Kristall MZ OAO
- La Martiniquaise SVS
- Ladoga Holding Co
- Liviz Group
- LVMH Moët Hennessy Louis Vuitton
- Marie Brizard & Roger
- Minsk Kristall RUP
- Moskovsky Wine-Cognac Factory KiN
- Ost Group
- Pernod Ricard Groupe
- Polmos Bialystok SA
- Radico Khaitan Ltd
- Rémy Cointreau Group
- Rives-Pitman SA
- Russian Alcohol Co
- RVVK ZAO
- San Miguel Corp
- Shaw Wallace & Co Ltd
- Soyuzplodimport ZAO
- Soyuz-Victan Ltd TOV
- Steiner-Racke-Dujardin Group
- Suntory Ltd
- UB Group
- V&S Vin & Sprit AB
- Veda ZAO
- Vinhos Salton SA
- William Grant & Sons Ltd
- William Pitters
- Yantai Changyu Group Co Ltd

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