Major apparel manufacturers have faced with severer revenue decrease and some already started an operation of their own retail business. This creates new competition in retail market between those newcomers and rather steadily growing specialty shops.
Recent pricing strategy of emerging Uniqlo takes a great role to reduce the market price level considerably. The " price" is the vital element for consumers' decision making under the current market situation. This otherwise indicates that players in the apparel market require, and they have already moved to, new strategic focus on pricing to suit the lowering price level.
This publication discusses the Japanese apparel industry in transition, systematically providing latest data and analysis.
This publication replaces (since 1998 Jan.).
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