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White Paper on the Apparel Industry 2000 - Japan

Yano Research Institute Ltd, Sep 2000, Pages: 435


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The Japanese apparel manufacturing industry, as well as related retailing sector, is experiencing the time in stuck, affected by long-term stagnancy in consumer spending. Recent bankruptcy of old department store, Sogo, might represent this trend.
Major apparel manufacturers have faced with severer revenue decrease and some already started an operation of their own retail business. This creates new competition in retail market between those newcomers and rather steadily growing specialty shops.
Recent pricing strategy of emerging Uniqlo takes a great role to reduce the market price level considerably. The &quot price&quot is the vital element for consumers' decision making under the current market situation. This otherwise indicates that players in the apparel market require, and they have already moved to, new strategic focus on pricing to suit the lowering price level.
This publication discusses the Japanese apparel industry in transition, systematically providing latest data and analysis.
This publication replaces (since 1998 Jan.).

Our team in Japan have more than 150 expert field researchers covering every important Japanese industry. Each researcher has an established competence and expertise in their specialized industrial/commercial segment of the industry.

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