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Travel in Morocco

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    Report

  • 44 Pages
  • September 2023
  • Region: Morocco
  • Euromonitor International
  • ID: 359390
Travel in Morocco continued to recover in 2023, with the volume of trips seeing significant growth over the previous year. One key factor contributing to this trend was the 2022 FIFA World Cup, which increased the visibility of the country as a tourist destination, thanks to the impressive performance of the Moroccan national team, the Atlas Lions, which was the first African team to reach the semi-finals.

The analyst's Travel in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Travel market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TRAVEL IN MOROCCO
EXECUTIVE SUMMARY
  • Travel in 2023
  • Airlines: key trends
  • Hotels: key trends
  • Booking: key trends
  • What next for travel?
MARKET DATA
  • Table 1 Surface Travel Modes Sales: Value 2018-2023
  • Table 2 Surface Travel Modes Online Sales: Value 2018-2023
  • Table 3 Forecast Surface Travel Modes Sales: Value 2023-2028
  • Table 4 Forecast Surface Travel Modes Online Sales: Value 2023-2028
  • Table 5 In-Destination Spending: Value 2018-2023
  • Table 6 Forecast In-Destination Spending: Value 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
TOURISM FLOWS IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • World cup success contributes to continued recovery in 2023,
  • New government roadmap aims to stimulate growth
PROSPECTS AND OPPORTUNITIES
  • Focus on off-the-beaten track destinations
  • Morocco is set to ride on surfing wave
CATEGORY DATA
  • Table 7 Inbound Arrivals: Number of Trips 2018-2023
  • Table 8 Inbound Arrivals by Country: Number of Trips 2018-2023
  • Table 9 Inbound City Arrivals 2018-2023
  • Table 10 Inbound Tourism Spending: Value 2018-2023
  • Table 11 Forecast Inbound Arrivals: Number of Trips 2023-2028
  • Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2023-2028
  • Table 13 Forecast Inbound Tourism Spending: Value 2023-2028
  • Table 14 Domestic Trips by Destination: Number of Trips 2018-2023
  • Table 15 Domestic Spending: Value 2018-2023
  • Table 16 Forecast Domestic Trips by Destination: Number of Trips 2023-2028
  • Table 17 Forecast Domestic Spending: Value 2023-2028
  • Table 18 Outbound Departures: Number of Trips 2018-2023
  • Table 19 Outbound Departures by Destination: Number of Trips 2018-2023
  • Table 20 Outbound Tourism Spending: Value 2018-2023
  • Table 21 Forecast Outbound Departures: Number of Trips 2023-2028
  • Table 22 Forecast Outbound Departures by Destination: Number of Trips 2023-2028
  • Table 23 Forecast Outbound Spending: Value 2023-2028
AIRLINES IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Royal Air Maroc announces ambitious summer schedule of 90 destinations
  • Flights schedules extended during Hajj 2023
PROSPECTS AND OPPORTUNITIES
  • Royal Air Maroc aims to compete on global stage
  • Future challenges lie ahead in the form of increasing competition from low-cost carriers, soaring jet fuel prices and a global shortage of pilots
CATEGORY DATA
  • Table 24 Airlines Sales: Value 2018-2023
  • Table 25 Airlines Online Sales: Value 2018-2023
  • Table 26 Airlines: Passengers Carried 2018-2023
  • Table 27 Airlines NBO Company Shares: % Value 2018-2022
  • Table 28 Non-Scheduled Carriers Brands by Key Performance Indicators 2023
  • Table 29 Low Cost Carriers Brands by Key Performance Indicators 2023
  • Table 30 Full Service Carriers Brands by Key Performance Indicators 2023
  • Table 31 Forecast Airlines Sales: Value 2023-2028
  • Table 32 Forecast Airlines Online Sales: Value 2023-2028
LODGING (DESTINATION) IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Hotels bounce back, with luxury establishments leading the way
  • International chains expand their five-star presence
PROSPECTS AND OPPORTUNITIES
  • Hilton aims to triple its presence in Morocco
  • Shift towards eco-friendly tourism
CATEGORY DATA
  • Table 33 Lodging (Destination) Sales: Value 2018-2023
  • Table 34 Lodging (Destination) Online Sales: Value 2018-2023
  • Table 35 Hotels Sales: Value 2018-2023
  • Table 36 Hotels Online Sales: Value 2018-2023
  • Table 37 Other Lodging Sales: Value 2018-2023
  • Table 38 Other Lodging Online Sales: Value 2018-2023
  • Table 39 Lodging (Destination) Outlets: Units 2018-2023
  • Table 40 Lodging (Destination) Rooms: Number of Rooms 2018-2023
  • Table 41 Lodging (Destination) by Incoming vs Domestic: % Value 2018-2023
  • Table 42 Hotels NBO Company Shares: % Value 2018-2022
  • Table 43 Hotel Brands by Key Performance Indicators 2023
  • Table 44 Forecast Lodging (Destination) Sales: Value 2023-2028
  • Table 45 Forecast Lodging (Destination) Online Sales: Value 2023-2028
  • Table 46 Forecast Hotels Sales: Value 2023-2028
  • Table 47 Forecast Hotels Online Sales: Value 2023-2028
  • Table 48 Forecast Other Lodging Sales: Value 2023-2028
  • Table 49 Forecast Other Lodging Online Sales: Value 2023-2028
  • Table 50 Forecast Lodging (Destination) Outlets: Units 2023-2028
BOOKING IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Morocco emerges as up-and-coming venue for corporate travel
  • Players look to attract digital nomads
PROSPECTS AND OPPORTUNITIES
  • Tour operator Easyjet is set to double capacity to Morocco by 2028
  • Holidaymakers will seek longer, more enriching experiences in Morocco
CATEGORY DATA
  • Table 51 Booking Sales: Value 2018-2023
  • Table 52 Business Travel Sales: Value 2018-2023
  • Table 53 Leisure Travel Sales: Value 2018-2023
  • Table 54 Travel Intermediaries NBO Company Shares: % Value 2018-2023
  • Table 55 Forecast Booking Sales: Value 2023-2028
  • Table 56 Forecast Business Travel Sales: Value 2023-2028
  • Table 57 Forecast Leisure Travel Sales: Value 2023-2028