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Wipes in the United States Product Image

Wipes in the United States

  • Published: July 2007
  • Region: North America, United States
  • 36 Pages
  • Euromonitor International

FEATURED COMPANIES

  • Georgia-Pacific Corp
  • Irving Tissue Inc
  • Johnson & Johnson Inc
  • Kimberly-Clark Corp
  • Playtex Products Inc
  • Reckitt Benckiser Inc
  • MORE

Our Wipes in the United States report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2011 illustrate how the market is set to change. Product coverage: personal wipes (adult, baby, cosmetic), household cleaning wipes (dry electro-static, impregnated wet).

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

- Get a detailed picture of the wipes industry;
- Identify growth sectors and factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

DISPOSABLE PAPER PRODUCTS IN THE US : MARKET INSIGHT 1
Executive Summary 1
Demographics Remain Key Factor of Growth 1
Premium Products See More Demand 1
Competition Between Two Companies Defines Competitive Marketplace 1
Private Label Sales on The Rise 1
Manufacturers Struggle With Rising Costs 1
Key Trends and Developments 1
Marketplace Becoming Increasingly Concentrated at The Top 2
Ageing Population Shifts Market Needs 2
Increasingly Convenient Drugstores Increase Distribution Share 3
Economic Revival Spurs Growth 3
Rising Raw Material Costs Cause Manufacturers To Search for Other Options 4
Market Indicators 5
Table 1 Birth Rates 2000-2005 5
Table 2 Infant Population 2000-2011 5
Table 3 Female Population by Age 2000-2011 5
Table 4 Total Population by Age 2000-2011 5
Table 5 Households 2000-2011 6
Forecast Market Indicators 6
Table 6 Forecast Infant Population 2005-2010 6
Table 7 Forecast Female Population by Age 2005-2010 6
Table 8 Forecast Total Population by Age 2005-2010 7
Table 9 Forecast Households 2005-2010 7
Market Data 7
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2000-2005 7
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2000-
2005 8
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: %
Analysis 2000/2005 8
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution
Format: % Analysis 2005 8
Table 14 Penetration of Private Label by Sector 2001-2005 9
Forecast Market Data 9
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2005-
2010 9
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value
Growth 2005-2010 9
Definitions 10
Retail 10
Away-from-home (afh) 10
DISPOSABLE PAPER PRODUCTS IN THE US : LOCAL COMPANY PROFILES 11
Clorox Co, The 11
Strategic Direction 11
Disposable paper products US
Key Facts 11
Summary 1 The Clorox Co: Key Facts 11
Company Background 11
Production 11
Competitive Positioning 11
Summary 2 The Clorox Co: Competitive Position 2005 12
Georgia-Pacific Corp 12
Strategic Direction 12
Key Facts 12
Summary 3 Georgia-Pacific Corp: Key Facts 12
Company Background 12
Production 13
Summary 4 Georgia-Pacific Corp: Production Statistics 2005 13
Competitive Positioning 14
Summary 5 Georgia-Pacific Corp: Competitive Position 2005 14
Irving Tissue Inc 14
Strategic Direction 14
Key Facts 15
Summary 6 Irving Tissue Inc: Key Facts 15
Company Background 15
Production 15
Summary 7 Irving Tissue Inc: Production Statistics 2005 15
Competitive Positioning 15
Summary 8 Irving Tissue Inc: Competitive Position 2005 16
Kimberly-Clark Corp 16
Strategic Direction 16
Key Facts 16
Summary 9 Kimberly-Clark Corp: Key Facts 16
Summary 10 Kimberly-Clark Corp: Operational Indicators 17
Company Background 17
Production 17
Summary 11 Kimberly-Clark Corp: Production Statistics 2005 17
Competitive Positioning 18
Summary 12 Kimberly-Clark Corp: Competitive Position 2005 18
Personal Products Co 19
Strategic Direction 19
Key Facts 19
Summary 13 Personal Products Co: Key Facts 19
Summary 14 Johnson & Johnson Inc (GBO): Operational Indicators 19
Company Background 19
Production 20
Competitive Positioning 20
Summary 15 Personal Products Co: Competitive Position 2005 20
Playtex Products Inc 20
Strategic Direction 20
Key Facts 20
Summary 16 Playtex Products Inc: Key Facts 20
Summary 17 Playtex Products Inc: Operational Indicators 21
Company Background 21
Disposable paper products US
Production 21
Summary 18 Playtex Products Inc: Production Statistics 2005 21
Competitive Positioning 21
Summary 19 Playtex Products Inc: Competitive Position 2005 22
Procter & Gamble Co, The 22
Strategic Direction 22
Key Facts 22
Summary 20 The Procter & Gamble Co: Key Facts 22
Company Background 22
Production 23
Summary 21 The Procter & Gamble Co: Production Statistics 2005 23
Competitive Positioning 23
Summary 22 Procter & Gamble Co: Competitive Position 2005 24
Reckitt Benckiser Inc 24
Strategic Direction 24
Key Facts 24
Summary 23 Reckitt Benckiser Inc: Key Facts 24
Company Background 25
Production 25
Competitive Positioning 25
Summary 24 Reckitt Benckiser Plc: Competitive Position 2005 25
SC Johnson & Son Inc 25
Strategic Direction 25
Key Facts 25
Summary 25 SC Johnson & Son Inc: Key Facts 25
Company Background 26
Production 26
Competitive Positioning 26
Summary 26 SC Johnson & Son Inc: Competitive Position 2005 26
Unilever Home & Personal Care USA 26
Strategic Direction 26
Key Facts 27
Summary 27 Unilever Home & Personal Care USA: Key Facts 27
Company Background 27
Production 27
Summary 28 Unilever Home & Personal Care USA: Production Statistics 2005 27
Competitive Positioning 27
Summary 29 Unilever Home & Personal Care USA: Competitive Position 2005 28
WIPES IN THE US : SECTOR BRIEFING 29
Headlines 29
Trends 29
Competitive Landscape 30
Prospects 30
Sector Data 31
Table 17 Retail Sales of Wipes by Subsector: Value 2000-2005 31
Table 18 Retail Sales of Wipes by Subsector: % Value Growth 2000-2005 31
Disposable paper products US
Table 19 Wipes Retail Company Shares 2001-2005 31
Table 20 Wipes Retail Brand Shares 2002-2005 32
Table 21 Forecast Retail Sales of Wipes by Subsector: Value 2005-2010 33
Table 22 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2005-2010 33

Demographics Remain Key Factor of Growth
Innovations and price increases aside, value sales of disposable paper products will always be held back by volume-constraining demographics. In 2005, the US population continued to grow slowly. This, along with high levels of penetration for almost all sectors within disposable paper products, left little room for explosive growth. With total population remaining relatively constant, the most noticeable effects of demographics are occurring as the population ages, driving sales for items such as incontinence wear.

Premium Products See More Demand
Value growth can also be attributed to increased purchasing of premium products. As the US economy continues its recovery from the recession that followed “September 11” in 2001, Americans are feeling increasingly financially stable and consumer spending is on the rise. Disposable paper products are often one of the first things Americans cut back on in times of financial constraint. They will switch to inexpensive but less comfortable toilet paper and buy lower-quality kitchen towels, because they see such products as providing ease and comfort rather than being absolutely necessary. Therefore, in times of economic recovery, disposable paper products are some of the first items to benefit. Consumers feel confident splurging on ultra-comfortable premium toilet paper and highly absorbent paper towels.

Competition Between Two Companies Defines Competitive Marketplace
The competition between Kimberly-Clark and Procter & Gamble continues to be the most defining characteristic of the competitive marketplace facing disposable paper products. Of the nine disposable paper products sectors, one of these companies is the leading manufacturer in seven – all but cotton wool/buds/pads and paper tableware. Because the companies are ranked one and two in four disposable paper products sectors, their competition for share is fierce. They often drive innovation in the marketplace as each attempts to gain share by introducing the newest, most advanced product. The rapid pace of change that results has left smaller companies struggling.

The Clorox Co
Unilever Home & Personal Care USA
SC Johnson & Son Inc
Reckitt Benckiser Inc
The Procter & Gamble Co
Playtex Products Inc
Johnson & Johnson Inc
Kimberly-Clark Corp
Georgia-Pacific Corp
Irving Tissue Inc

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