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World Market for Wine Product Image

World Market for Wine

  • Published: September 2007
  • Region: Global
  • 100 Pages
  • Euromonitor International

FEATURED COMPANIES

  • Allied Domecq Plc;
  • Constellation Brands Inc;
  • Foster's Group Ltd;
  • KWV Group;
  • Moët
  • Robert Mondavi Corp;
  • MORE

Our World Market for Wine report provides a comprehensive guide to the size and shape of the market for beer on a global scale. It provides the latest retail sales data (2001-2006) allowing you to identify growth markets at the regional level, as well as in over 50 individual countries. It identifies the leading companies and offers strategic analysis of the factors influencing the market. Forecasts to 2011 illustrate how the market is set to change.

Sector coverage: light grape wine, fortified wine, non-grape wine

Data coverage: market sizes (historic and forecasts) and company shares

Why buy this report?
- Get a detailed picture of the global wine industry
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop

We have over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai and Vilniuis and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.

1. Introduction

1.1 Scope of The Report
1.2 Disclaimer

2. The State of The Market 2005

2.1 Executive Summary
2.2 Key Challenges and Strategies

Introduction
Summary 1 Key Challenges and Strategies 2005 and Beyond
Decreasing consumption in Old World markets
Increasing global wine glut
Health trends not favourable to alcohol
Developing global brands
Increased competition from other beverages
Increased consolidation in global industry
Margins under pressure from retailers

2.3 Market Overview

Global demand
Table 1 Global Sales of Wine: % Total Volume Growth 2000/200
Table 2 Global Sales of Wine: % Total Value Growth 2000/2005
Chart 1 Global Sales of Wine 2000-2005
Chart 2 Global Sales of Wine 2000/2005
Sources of growth: major markets
Chart 3 Sales of Wine by Major Market: % Total Volume Growth 2000/200
Chart 4 Sales of Wine by Major Market: % Total Value Growth 2000/2005
Sources of growth: product sectors
Chart 5 Global Sales of Wine by Sector: Total Volume 2000/2005
Chart 6 Global Sales of Wine by Sector: % Total Volume Growth 2000/2005
Chart 7 Global Sales of Wine by Sector: Total Value 2000/2005
Chart 8 Global Sales of Wine by Sector: % Total Value Growth 2000/2005
Stimuli to growth
Constraints on growth
Market share concentration
Table 3 Global Company Shares of Wine 2004
Market prospects by region
Chart 9 Forecast Sales of Wine by Region: % Total Volume Growth 2005/2010
Chart 10 Forecast Sales of Wine by Region: % Total Value Growth 2005/2010
Market prospects by sector
Chart 11 Forecast Sales of Wine by Sector: % Total Volume Growth 2005/2010
Chart 12 Forecast Sales of Wine by Sector: % Total Value Growth 2005/2010
The state of the market in 2010

3. Operating Environment

3.1 Consumer Expenditure on Alcoholic Drinks
Premium shift in developed markets
Price competition impacts spending
Cross-border trade blurs picture
Table 4 Retail Consumer Expenditure on Alcoholic Drinks in Leading Countries 2000-2005

3.2 Demand-led Factors

Evolving drinks cultures
Health concerns take centre stage
Table 5 Death Rates from Chronic Liver Disease and Cirrhosis by Select Markets 2000-2005

3.3 Supply-led Factors

Wine production
Table 6 Global Wine Production by Key Country 1999-2004
Import and export trends
Table 7 Top Wine Exporting Countries 1999-2004
Table 8 Top Wine Importing Countries 1999-2004
Grey and black markets

3.4 Legislation

Drinking age restrictions
Advertising
Other legislation

3.5 Taxation and Duty Levies
Taxation motivated by health costs and social concerns
Tougher taxation introduced by the French government
EU accession forces tax changes in neighbouring countries
WTO membership leads to reduced tariffs
UK wine duty continues to rise
Lobbying for lower taxation on beer in the US
Mercosur wines are tax exempt in Brazil
Attempts to remain competitive
3.6 Share of Throat
Table 9 Year-on-Year Growth in Global Sales Volume 2001-2005
Chart 13 World Share of Throat 2005
Table 10 Global Sales of Alcoholic Drinks in the Off- and On-trade 2005

4. Alcoholic Drinks

4.1 Global Demand
Fundamental transformation
FABs reflect rapid market evolution, but the warning signs are already evident
Health and wellness trends boost wine consumption
Rising health consciousness and its negative impact
Women become a key target for marketers
Rising brand-consciousness
Appealing to the contemporary tastes
Greater focus on premium products
Manufacturers look to new markets
2006 and beyond

4.2 Regional Markets

Emerging markets driving growth
Major manufacturers spur the development of FABs
Health-consciousness and price advantage helps beer and wine
Widespread stasis lead to stagnation in Western Europe
FABs growth unmatched, but short-lived in Western Europe
Modest growth in North America
Early period political and economic difficulties losing impact in Latin America
Positive performance in Australasia
Recovery strengthens in Africa and the Middle East
Table 11 Volume Sales of Alcoholic Drinks by Region and by Sector 2000/2005
Table 12 Volume Sales of Alcoholic Drinks in Pure Alcohol Equivalents by Region and by Sector 2000/2005
Chart 14 Volume Sales of Alcoholic Drinks by Region and Sector: % Share 2005

4.3 Alcoholic Drinks Forecasts

Will wine glut hamper trading up?
Health and wellness concerns alter behaviour
Local spirits remain key but imported spirits make some gains in emerging markets
Manufacturers look to expand their geographic coverage
Cider unlikely to emerge from niche status
Table 13 Volume Sales of Alcoholic Drinks by Region and by Sector 2005/2010
Table 14 Volume Sales of Alcoholic Drinks in Pure Alcohol Equivalents by Region and by Sector 2005/2010
Chart 15 Volume Sales of Alcoholic Drinks by Region and by Sector: % Share 2010

5. World Market Overview

5.1 Wine Global Overview
Volume growth benefits from falling average unit prices
Shortage gives way to surplus
Table 15 Global Sales of Wine: Volume and Value Trends 2000-2005

5.2 Market Performance by Region

Fluctuating fortunes in Western Europe
Eastern Europe leads global volume growth despite premium shift
Upmarket shift spurs value growth in North America
Latin America enjoys recovery in on-trade, but few signs in the off-trade
Positive volume growth but low pricing constrains value gains in Asia-Pacific
Solid volume growth in Australasia and Africa and the Middle East in 2005
Table 16 Sales of Wine by Region: Total Volume 2000-200
Table 17 Sales of Wine by Region: % Total Volume Breakdown 2000-2005
Table 18 Sales of Wine by Region: % Total Volume Growth 2000-2005
Table 19 Sales of Wine by Region: Total Value 2000-2005
Table 20 Sales of Wine by Region: % Total Value Breakdown 2000-2005
Table 21 Sales of Wine by Region: % Total Value Growth 2000-2005

5.3 Sales of Wine in Major and Growth Markets

Old World dominance under growing threat
Strongest incremental volume growth in China, Russia and the US
Wine considered healthy indulgence by Germans
Trend away from non-grape wine undermines Japanese performance
Sparkling wine adds fizz to UK wine sales
New World and sparkling wines boost sales in the Netherlands, Australia and Canada
Increasing tourism levels underpin dynamic volume growth
Strong value gains across the spectrum
Table 22 Volume Sales of Wine by Major Market: Total Volume and %of World Total 2000-2005
Table 23 Sales of Wine by Major Market: % Total Volume Growth: %Total Volume Growth 2000-2005
Table 24 Value Sales of Wine by Major Market: Total Value and %of World Total 2000-2005
Table 25 Sales of Wine by Major Market: % Total Value Growth: %Total Value Growth 2000-2005
Table 26 Volume Sales of Wine by Fastest Growing Market: Total Volume and %of World Total 2000-2005
Table 27 Sales of Wine by Fastest Growing Market: % Total Volume Growth: %Total Volume Growth 2000-2005
Table 28 Value Sales of Wine by Fastest Growing Market: Total Value and %of World Total 2000-2005
Table 29 Sales of Wine by Fastest Growing Market: % Total Value Growth: %Total Value Growth 2000-2005
Table 30 Per Capita Consumption of Wine by Fastest Growing Market: 2000-2005
Table 31 Per Capita Expenditure on Wine by Fastest Growing Market: 2000-2005

5.4 Market Drivers

Still light grape wine continues to shape growth, with red variants on top
Still white and particularly still rosé wine show positive recent performances
Sparkling wine enjoys greatest dynamism
Fortified wine and vermouth seeks to update its unfashionable product image
Non-grape wine sales largely limited to Asia-Pacific
Table 32 Global Sales of Wine by Sector: %Total Volume Breakdown 2000-2005
Table 33 Global Sales of Wine by Sector: % Total Volume Growth 2000-2005
Table 34 Global Sales of Wine by Sector: % Total Value Breakdown 2000-2005
Table 35 Global Sales of Wine by Sector: % Total Value Growth 2000-2005
Table 36 Regional Sales of Wine by Sector: %Total Volume Breakdown 2000-2005
Table 37 Regional Sales of Wine by Sector: % Total Value Breakdown 2000-2005
Table 38 Regional Sales of Wine: %Total Volume Growth 2000-2005
Table 39 Regional Sales of Wine: % Total Value Growth 2000-2005

6. Still Light Grape Wine

6.1 Still Light Grape Wine Global Overview
Health attributes and rising quality boon for red
Experimentation provides basis for red wine expansion
White wine overshadowed by red and rosé
Rosé sales in the pink
Manufacturers attempt to raise brand profiles
Table 40 Global Sales of Still Light Grape Wine by Subsector: Total Volume 2000-2005
Table 41 Global Sales of Still Light Grape Wine by Subsector: % Total Volume Breakdown 2000-2005
Table 42 Global Sales of Still Light Grape Wine by Subsector: % Total Volume Growth 2000-2005
Table 43 Global Sales of Still Light Grape Wine by Subsector: Total Value 2000-2005
Table 44 Global Sales of Still Light Grape Wine by Subsector: % Total Value Breakdown 2000-2005
Table 45 Global Sales of Still Light Grape Wine by Subsector: % Total Value Growth 2000-2005

6.2 Still Light Grape Wine Regional Development
Western Europe’s dominance under no real threat
Quality wine at low prices appeals to North Americans
Eastern Europe gaining in confidence
Latin America sees mixed recovery
Asia-Pacific leads global volume growth in 2005
Smallest markets enjoy positive expansion
Table 46 Sales of Still Light Grape Wine by Region: %Total Volume Growth 2000-2005
Table 47 Sales of Still Light Grape Wine by Region: % Total Value Growth 2000-2005

6.3 Still Light Grape Wine Global Company Performance

Acquisitions reshape global still light grape wine market
Table 48 Global Company Shares of Still Light Grape Wine 2003-2004
Table 49 Global Brand Shares of Still Light Grape Wine 2003-2004

6.4 Still Light Grape Wine Outlook

Perceived health benefits propel red wine sales
Rosé to reap further benefit from image makeover
Western Europe adds little to global total
Eastern Europe and Asia-Pacific represent strongest growth prospects
Latin America regains former glory
Table 50 Forecast Global Sales of Still Light Grape Wine by Subsector: %Total Volume Growth 2005-2010
Table 51 Forecast Global Sales of Still Light Grape Wine by Subsector: % Total Value Growth 2005-2010
Table 52 Forecast Sales of Still Light Grape Wine by Region: %Total Volume Growth 2005-2010
Table 53 Forecast Sales of Still Light Grape Wine by Region: % Total Value Growth 2005-2010

7. Sparkling Wine

7.1 Sparkling Wine Global Overview
Non-celebration consumption boosts sparkling wine
Champagne outpaces other sparkling wine until 2005
Counterfeit products represent declining problem in developing markets
Table 54 Global Sales of Sparkling Wine by Subsector: Total Volume 2000-2005
Table 55 Global Sales of Sparkling Wine by Subsector: % Total Volume Breakdown 2000-2005
Table 56 Global Sales of Sparkling Wine by Subsector: % Total Volume Growth 2000-2005
Table 57 Global Sales of Sparkling Wine by Subsector: Total Value 2000-2005
Table 58 Global Sales of Sparkling Wine by Subsector: % Total Value Breakdown 2000-2005
Table 59 Global Sales of Sparkling Wine by Subsector: % Total Value Growth 2000-2005
7.2 Sparkling Wine Regional Development
Western and Eastern Europe retain dominance
Volume gains in Eastern Europe come at the expense of value
Mature Western European market shows some sparkle
Taste for imported sparkling wines emerges in North America
Young, urban women turn to champagne in Australasia
Argentina recovers, Brazil steams ahead and Mexico shows potential in Latin America
Table 60 Sales of Sparkling Wine by Region: %Total Volume Breakdown 2000-2005
Table 61 Sales of Sparkling Wine by Region: % Total Volume Growth 2000-2005
Table 62 Sales of Sparkling Wine by Region: % Total Value Breakdown 2000-2005
Table 63 Sales of Sparkling Wine by Region: % Total Value Growth 2000-2005
7.3 Champagne Global Company Performance
Prestigious champagne brands mainly sold through on-trade
Table 64 Global Company Shares of Champagne 2003-2004
Table 65 Global Brand Shares of Champagne 2003-2004
7.4 Other Sparkling Wine Global Company Performance
Upmarket shift in other sparkling wine
Table 66 Global Company Shares of Other Sparkling Wine 2003-2004
Table 67 Global Brand Shares of Other Sparkling Wine 2003-2004

7.5 Sparkling Wine Outlook
Champagne houses expected to increase marketing
Other sparkling wine to benefit from branding and year-round consumption
Greatest incremental growth in Eastern Europe
Table 68 Forecast Global Sales of Sparkling Wine by Subsector: %Total Volume Growth 2005-2010
Table 69 Forecast Global Sales of Sparkling Wine by Subsector: % Total Value Growth 2005-2010
Table 70 Forecast Sales of Sparkling Wine by Region: %Total Volume Growth 2005-2010
Table 71 Forecast Sales of Sparkling Wine by Region: % Total Value Growth 2005-2010

8. Fortified Wine and Vermouth
8.1 Fortified Wine and Vermouth Global Overview
Emerging markets provide only growth opportunities in fortified wine and vermouth
Manufacturer advertising efforts concentrate on branding vermouth
Late bottled vintage port sustains value growth
Table 72 Global Sales of Fortified Wine and Vermouth: Total Volume 2000-2005
Table 73 Global Sales of Fortified Wine and Vermouth: % Total Volume Growth 2000-2005
Table 74 Global Sales of Fortified Wine and Vermouth: Total Value 2000-2005
Table 75 Global Sales of Fortified Wine and Vermouth: % Total Value Growth 2000-2005
Table 76 Sales of Port/Oporto by Top 10 Markets: % Total Volume Growth 2000-2005
Table 77 Sales of Port/Oporto by Top 10 Markets: % Total Value Growth 2000-2005
8.2 Fortified Wine and Vermouth Regional Development
Changing consumer tastes constrain Western European market
Eastern Europe shaped by established tradition of consumption and falling unit prices
North America given slight boost by revival of martini
Affordability and availability drive growth in developing markets
Table 78 Sales of Fortified Wine and Vermouth by Region: %Total Volume Growth 2000-2005
Table 79 Sales of Fortified Wine and Vermouth by Region: % Total Value Growth 2000-2005
8.3 Fortified Wine and Vermouth Global Company Performance
Martini, anytime, anyplace, anywhere
Table 80 Global Company Shares of Fortified Wine and Vermouth 2003-2004
Table 81 Global Brand Shares of Fortified Wine and Vermouth 2003-2004
8.4 Fortified Wine and Vermouth Outlook
Price advantage over still grape wines may be only salvation for fortified wines
Table 82 Forecast Sales of Fortified Wine and Vermouth by Region: %Total Volume Growth 2005-2010
Table 83 Forecast Sales of Fortified Wine and Vermouth by Region: % Total Value Growth 2005-2010

9. Non-grape Wine
9.1 Non-grape Wine Global Overview
Asia-Pacific dominates, but suffers falling value
China dominates global market
Sake’s outdated image contributes to Japanese decline
Premium emphasis on non-grape wine launches
Consumer base for non-grape wine needs widening
9.2 Non-grape Wine Regional Development
Pressure from alternatives in Asia-Pacific
Eastern Europeans turn away from non-grape wine towards beer
North Americans’ taste for sake blossoms
Table 84 Sales of Non-grape Wine by Region: %Total Volume Breakdown 2000-2005
Table 85 Sales of Non-grape Wine by Region: % Total Volume Growth 2000-2005
Table 86 Sales of Non-grape Wine by Region: % Total Value Breakdown 2000-2005
Table 87 Sales of Non-grape Wine by Region: % Total Value Growth 2000-2005
9.3 Non-grape Wine Global Company Performance
Local manufacturers enjoy monopoly
Table 88 Global Company Shares of Non-grape Wine 2003-2004
Table 89 Global Brand Shares of Non-grape Wine 2003-2004
9.4 Non-grape Wine Outlook
Volume gains likely at expense of value in Asia-Pacific
Increasing popularity of sake and Japanese cuisine in North and Latin America
Table 90 Forecast Sales of Non-grape Wine by Region: %Total Volume Growth 2005-2010
Table 91 Forecast Sales of Non-grape Wine by Region: % Total Value Growth 2005-2010

10. Western Europe
10.1 Overview
Growth in Germany, the UK and smaller markets counters decline in France and Italy
Trading up versus discounter strength
Northern Europe develops a wine-drinking habit
Turkey, Ireland and Norway are fastest growing
Product launches respond to changing habits
Table 92 Western Europe: Per Capita Consumption of Wine by Country 2000/2005
Table 93 Western Europe: Per Capita Expenditure on Wine by Country 2000/2005
Chart 16 Western Europe: Sales of Wine by Country: Total Volume 2000/2005
Chart 17 Western Europe: Sales of Wine by Country: Total Value 2000/2005
10.2 Still Light Grape Wine: Sales by Country
Shift in traditional consumption habits inhibits growth
Red wine shows few signs of any waning dominance
White wine retains greatest popularity in Greece, the UK and Austria
Rosé sales in the pink
Turkey, Ireland and Norway head regional growth
Table 94 Western Europe: Sales of Still Light Grape Wine by Country: %Total Volume Growth 2000-2005
Table 95 Western Europe: Sales of Still Light Grape Wine by Country: % Total Value Growth 2000-2005
Table 96 Western Europe: Sales of Still Light Grape Wine by Subsector and by Country: %Total Volume Breakdown 2000-2005
Table 97 Western Europe: Sales of Still Light Grape Wine by Subsector and by Country: % Total Value Breakdown 2000-2005
10.3 Sparkling Wine: Sales by Country
Other sparkling wines dominate volume but shaded by champagne in value
French taste for upmarket champagne brands spurs value
Temporary crisis in Italian sparkling wine
Rapid growth achieved in Norway and Finland in 2005
Table 98 Western Europe: Sales of Sparkling Wine by Country: %Total Volume Growth 2000-2005
Table 99 Western Europe: Sales of Sparkling Wine by Country: % Total Value Growth 2000-2005
Table 100 Western Europe: Sales of Sparkling Wine by Subsector and by Country: %Total Volume Breakdown 2000-2005
Table 101 Western Europe: Sales of Sparkling Wine by Subsector and by Country: % Total Value Breakdown 2000-2005
10.4 Fortified Wine and Vermouth: Sales by Country
Old-fashioned image hinders sales in key markets
but retro trends contribute to growth elsewhere
Table 102 Western Europe: Sales of Fortified Wine and Vermouth by Country: %Total Volume Growth 2000-2005
Table 103 Western Europe: Sales of Fortified Wine and Vermouth by Country: % Total Value Growth 2000-2005
10.5 Non-grape Wine: Sales by Country
Sales decline across the region
Italian non-grape benefits from demand for Oriental variants
Table 104 Western Europe: Sales of Non-grape Wine by Country: %Total Volume Growth 2000-2005
Table 105 Western Europe: Sales of Non-grape Wine by Country: % Total Value Growth 2000-2005

11. Eastern Europe

11.1 Overview
Wine consumption lifted by premium shift
Popularity of Mediterranean diet spurring wine consumption
Elimination of tariffs prompts price decreases
Counterfeit threat remains but in retreat
Table 106 Eastern Europe: Per Capita Consumption of Wine by Country 2000/2005
Table 107 Eastern Europe: Per Capita Expenditure on Wine by Country 2000/2005
Chart 18 Eastern Europe: Volume Sales of Wine by Country 2000-2005
Chart 19 Eastern Europe: Value Sales of Wine by Country 2000-2005

11.2 Still Light Grape Wine: Sales by Country
Growth in Russia spurs regional expansion
Promotion of health benefits boosts red wine consumption
White wine enjoys strong presence in Hungary, Slovakia and Romania, but
still rosé enjoys little popularity outside the Czech Republic and Ukraine
Table 108 Eastern Europe: Sales of Still Light Grape Wine by Country: %Total Volume Growth 2000-2005
Table 109 Eastern Europe: Sales of Still Light Grape Wine by Country: % Total Value Growth 2000-2005
Table 110 Eastern Europe: Sales of Still Light Grape Wine by Subsector and by Country: %Total Volume Breakdown 2000-2005
Table 111 Eastern Europe: Sales of Still Light Grape Wine by Subsector and by Country: % Total Value Breakdown 2000-2005

11.3 Sparkling Wine: Sales by Country
Local favourites drive sparkling wine growth
Consumption shifts beyond traditional seasonal holidays
Champagne lifts value in Czech Republic
Sparkling wine sales recover from decline in Ukraine and Romania
Table 112 Eastern Europe: Sales of Sparkling Wine by Country: %Total Volume Growth 2000-2005
Table 113 Eastern Europe: Sales of Sparkling Wine by Country: % Total Value Growth 2000-2005
Table 114 Eastern Europe: Sales of Sparkling Wine by Subsector and by Country: %Total Volume Breakdown 2000-2005
Table 115 Eastern Europe: Sales of Sparkling Wine by Subsector and by Country: % Total Value Breakdown 2000-2005
11.4 Fortified Wine and Vermouth: Sales by Country
Volume gains made at the expense of value
Growth opportunities in the Czech Republic but not Ukraine
Fortified wine to lose value in Russia and Poland
Table 116 Eastern Europe: Sales of Fortified Wine and Vermouth by Country: %Total Volume Growth 2000-2005
Table 117 Eastern Europe: Sales of Fortified Wine and Vermouth by Country: % Total Value Growth 2000-2005
11.5 Non-grape Wine: Sales by Country
Beer puts pressure on non-grape wine
Price advantage continues to underpin non-grape wine appeal
Table 118 Eastern Europe: Sales of Non-grape Wine by Country: %Total Volume Growth 2000-2005
Table 119 Eastern Europe: Sales of Non-grape Wine by Country: % Total Value Growth 2000-2005

12. Latin America

12.1 Overview

Growth in on-trade fails to offset retail decline
Argentinian consumers spending again, but in smaller quantities
Still red wine driving large Brazilian market
Lower prices drive volume gains in Colombia, Mexico and Venezuela
Chileans turn to cheaper beer
Table 120 Latin America: Per Capita Consumption of Wine by Country 2000/2005
Table 121 Latin America: Per Capita Expenditure on Wine by Country 2000/2005
Chart 20 Latin America: Volume Sales of Wine by Country 2000/2005
Chart 21 Latin America: Value Sales of Wine by Country 2000/2005

12.2 Still Light Grape Wine: Sales by Country

Red wine drives regional volume growth
Argentinians become wine connoisseurs
Healthy volume and value growth in Brazil
Greater promotion in Colombia, whilst lower prices boost consumption in Mexico
Violent fluctuation in Venezuela
Higher prices undermine sales in Chile
Table 122 Latin America: Sales of Still Light Grape Wine by Country: %Total Volume Growth 2000-2005
Table 123 Latin America: Sales of Still Light Grape Wine by Country: % Total Value Growth 2000-2005
Table 124 Latin America: Sales of Still Light Grape Wine by Subsector and by Country: %Total Volume Breakdown 2000-2005
Table 125 Latin America: Sales of Still Light Grape Wine by Subsector and by Country: % Total Value Breakdown 2000-2005

12.3 Sparkling Wine: Sales by Country

Removal of excise tax boosts volume in Argentina
Brazil benefits from growing taste for other sparkling wine, and now, champagne
Colombia gains volume, Chile loses it
Mexico has lowest per capita consumption, but considerable potential
Table 126 Latin America: Sales of Sparkling Wine by Country: %Total Volume Growth 2000-2005
Table 127 Latin America: Sales of Sparkling Wine by Country: % Total Value Growth 2000-2005
Table 128 Latin America: Sales of Sparkling Wine by Subsector and by Country: %Total Volume Breakdown 2000-2005
Table 129 Latin America: Sales of Sparkling Wine by Subsector and by Country: % Total Value Breakdown 2000-2005

12.4 Fortified Wine and Vermouth: Sales by Country

Slight volume recovery in Brazil despite outdated product image
Evidence of further recovery in Argentina
Greatest potential for growth in Mexico
Table 130 Latin America: Sales of Fortified Wine and Vermouth by Country: %Total Volume Growth 2000-2005
Table 131 Latin America: Sales of Fortified Wine and Vermouth by Country: % Total Value Growth 2000-2005

12.5 Non-grape Wine: Sales by Country

Volume gains in Colombia outpaced by value
Fashion for sake in Brazil
Table 132 Latin America: Sales of Non-grape Wine by Country: %Total Volume Growth 2000-2005
Table 133 Latin America: Sales of Non-grape Wine by Country: % Total Value Growth 2000-2005

13. Asia-Pacific

13.1 Overview

China powers ahead, driving the regional market forwards
Non-grape wine remains regional favourite
Decline in sake constrains Japanese sales
Western lifestyles continue to attract attention
Table 134 Asia Pacific: Per Capita Consumption of Wine by Country 2000/2005
Table 135 Asia Pacific: Per Capita Expenditure on Wine by Country 2000/2005
Chart 22 Asia-Pacific: Volume Sales of Wine by Country 2000-2005
Chart 23 Asia-Pacific: Value Sales of Wine by Country 2000-2005

13.2 Still Light Grape Wine: Sales by Country

China drives strong growth of still light grape wine in region
No recovery in Japan
Red wine remains clear leader
Table 136 Asia-Pacific: Sales of Still Light Grape Wine by Country: %Total Volume Growth 2000-2005
Table 137 Asia-Pacific: Sales of Still Light Grape Wine by Country: % Total Value Growth 2000-2005
Table 138 Asia-Pacific: Sales of Still Light Grape Wine by Subsector and by Country: %Total Volume Breakdown 2000-2005
Table 139 Asia-Pacific: Sales of Still Light Grape Wine by Subsector and by Country: % Total Value Breakdown 2000-2005

13.3 Sparkling Wine: Sales by Country
Sparkling wine continues to be of marginal importance
Japan dominates regional market
India and South Korea lead growth, but remain niche markets
Table 140 Asia-Pacific: Sales of Sparkling Wine by Country: %Total Volume Growth 2000-2005
Table 141 Asia-Pacific: Sales of Sparkling Wine by Country: % Total Value Growth 2000-2005
Table 142 Asia-Pacific: Sales of Sparkling Wine by Subsector and by Country: %Total Volume Breakdown 2000-2005
Table 143 Asia-Pacific: Sales of Sparkling Wine by Subsector and by Country: % Total Value Breakdown 2000-2005
13.4 Fortified Wine and Vermouth: Sales by Country
India is key growth driver in negligible product
Table 144 Asia-Pacific: Sales of Fortified Wine and Vermouth by Country: %Total Volume Growth 2000-2005
Table 145 Asia-Pacific: Sales of Fortified Wine and Vermouth by Country: % Total Value Growth 2000-2005
13.5 Non-grape Wine: Sales by Country
Steady growth in leading Chinese market
High per capita expenditure underpins Japanese value
Non-grape wine sales slow in South Korea
Table 146 Asia-Pacific: Sales of Non-grape Wine by Country: %Total Volume Growth 2000-2005
Table 147 Asia-Pacific: Sales of Non-grape Wine by Country: % Total Value Growth 2000-2005

14. Australasia

14.1 Overview
Record grape crush and significant acquisition have major impact
Regional wine industry consolidates
Upward quality shift in wine consumption
Sparkling wine, particularly champagne, appeals to younger consumers
Positive outlook despite industry concerns over supply
Table 148 Australasia: Per Capita Consumption of Wine by Country 2000/2005
Table 149 Australasia: Per Capita Expenditure on Wine by Country 2000/2005
Chart 24 Australasia: Volume Sales of Wine by Country 2000-2005
Chart 25 Australasia: Value Sales of Wine by Country 2000-2005

14.2 Still Light Grape Wine: Sales by Country
Still light grape wine value undermined by surplus
White enjoys clear lead
Trend towards still red slows
Rosé remains niche but emerges as a summer speciality
Table 150 Australasia: Sales of Still Light Grape Wine by Country: %Total Volume Growth 2000-2005
Table 151 Australasia: Sales of Still Light Grape Wine by Country: % Total Value Growth 2000-2005
Table 152 Australasia: Sales of Still Light Grape Wine by Subsector and by Country: %Total Volume Breakdown 2000-2005
Table 153 Australasia: Sales of Still Light Grape Wine by Subsector and by Country: % Total Value Breakdown 2000-2005

14.3 Sparkling Wine: Sales by Country
Sparkling wine benefits from greater indulgence
Re-branding gives sparkling wines new fizz
Table 154 Australasia: Sales of Sparkling Wine by Country: %Total Volume Growth 2000-2005
Table 155 Australasia: Sales of Sparkling Wine by Country: % Total Value Growth 2000-2005
Table 156 Australasia: Sales of Sparkling Wine by Subsector and by Country: %Total Volume Breakdown 2000-2005
Table 157 Australasia: Sales of Sparkling Wine by Subsector and by Country: % Total Value Breakdown 2000-2005
14.4 Fortified Wine and Vermouth: Sales by Country
Failure to appeal to the young an enduring problem for fortified wines
Table 158 Australasia: Sales of Fortified Wine and Vermouth by Country: %Total Volume Growth 2000-2005
Table 159 Australasia: Sales of Fortified Wine and Vermouth by Country: % Total Value Growth 2000-2005
14.5 Non-grape Wine: Sales by Country

Non-grape wine remains negligible in Australasia

15. Distribution

15.1 Supply Chain

Off-trade dominates wine sales by volume
On-trade sales significant in Asia-Pacific, Africa and the Middle East and Western Europe
Table 160 Composition of Off-trade and On-trade Sales of Wine by Region: %Volume Breakdown 2005
Table 161 Composition of Off-trade and On-trade Sales of Wine by Region: % Value Breakdown 2005
Table 162 Off-trade Volume Sales of Wine by Region: %Volume Growth 2000-2005
Table 163 On-trade Volume Sales of Wine by Region: %Volume Growth 2000-2005
Table 164 Off-trade Value Sales of Wine by Region: %Value Growth 2000-2005
Table 165 On-trade Value Sales of Wine by Region: %Value Growth 2000-2005
Table 166 World Wine Sales through Retail Channels 2000/2005

15.2 Regional Distribution Trends

Global expansion for supermarkets
Independent food stores lead in Eastern Europe
Convenience stores gaining share in Asia-Pacific
Discounters make gains in almost all markets
Specialists in decline everywhere but Eastern Europe and North America
Direct sales suffer despite popularity of wine clubs in smaller markets
Table 167 Regional Wine Sales through Off-trade Channels 2005

15.3 Retailing Developments: Consolidation
Retailing developments: consolidation
Summary 2 Retailer Consolidation – Key Mergers and Acquisitions 2000-2006
Retailing developments: new trends

16. Corporate Strategies

16.1 Global Market Shares
Constellation Brands overtakes E & J Gallo and presses on
Little movement from second-tier players
Pernod Ricard acquires Allied Domecq with Fortune Brands’s help
Southcorp finally falls to Foster’s
Other acquisitions at regional level
Table 168 Global Shares of Leading Wine Companies by Volume 2003-2004
Table 169 Global Company Shares of Wine 2005 a

16.2 Major Players by Regional Presence and Main Area of Activity

Small specialists versus diversified multinationals
Still wine remains key to operations
Western Europe and North America remain key regional markets
Eastern Europe attracts major producers
Asia-Pacific remains a strong prospect for growth
Summary 3 Major Wine Producers 2005

16.3 Major Players Comparative Performance
Comparative sales performance and profitability levels
Table 170 Leading Wine Players: Sales Development 2005

16.4 Merger and Acquisition Activity

Overview
Western European companies lead consolidation process
Champagne provides added value
North American producers seek to expand their portfolios
Consolidation in Australasian market
Summary 4 Wine: Merger and Acquisition Activity 2002-2006

16.5 Strategic Alliance Activity

Alliances and distribution agreements flourish in wine
Product development
Champagne house expands into still wine
Agreements terminated or under review
Summary 5 Wine: Existing Key Strategic Alliance Activity 2005-2006

16.6 Potential Takeover Targets

Consolidation to continue in North America
E & J Gallo's premium strategy
Kendall-Jackson is another US company ripe for the picking
Foster's Group: no longer a target?
Opportunities to be found in Germany, China and South Africa
Taittinger comes home
Summary 6 Potential Takeover Targets 2006 And Beyond

17. Outlook

17.1 Key Forecast Developments: Opportunities and Growth Areas
Health trends to spur new products
Increasingly sophisticated consumers seek out premium features
Time-strapped consumers look for greater convenience
Blended wines created to meet international tastes
Financially independent women offer large-scale opportunity
Increased distribution through supermarkets to favour mass-market presentations
Summary 7 Opportunities and Growth Areas 2005-2010

17.2 Key Forecast Trends

17.3 World Market Forecasts
Wine forecast performance
Table 171 Forecast Global Sales of Wine: Volume and Value Trends 2005-2010
Forecast performance by sector
Table 172 Forecast Global Sales of Wine by Sector: Total Volume 2005-2010
Table 173 Forecast Global Sales of Wine by Sector: % Total Volume Growth 2005-201
Table 174 Forecast Global Sales of Wine by Sector: Total Value 2005-2010
Table 175 Forecast Global Sales of Wine by Sector: % Total Value Growth 2005-2010
Forecast performance by region
Table 176 Forecast Sales of Wine by Region: Total Volume 2005-2010
Table 177 Forecast Sales of Wine by Region: % Total Volume Breakdown 2005-2010
Table 178 Forecast Sales of Wine by Region: % Total Volume Growth 2005-2010
Table 179 Forecast Sales of Wine by Region: Total Value 2005-2010
Table 180 Forecast Sales of Wine by Region: % Total Value Breakdown 2005-2010
Table 181 Forecast Sales of Wine by Region: % Total Value Growth 2005-2010
Table 182 Forecast Sales of Wine by Sector and by Region: %Total Volume Breakdown 2010
Table 183 Forecast Sales of Wine by Sector and by Region: % Total Value Breakdown 2010
Sales forecasts by major and growth markets
Table 184 Forecast Sales of Wine by Major Market: Total Volume and %of World Total 2005/2010
Table 185 Forecast Sales of Wine by Major Market % Growth: %Total Volume Growth 2005/2010
Table 186 Forecast Value Sales of Wine by Major Market: Total Value and %of World Total 2005/2010
Table 187 Forecast Value Sales of Wine by Major Market % Growth: %Total Value Growth 2005/2010
Table 188 Forecast Volume Sales of Wine by Fastest Growing Market: Total Volume and %of World Total 2005-2010
Table 189 Forecast Volume Sales of Wine by Fastest Growing Market % Growth: %Total Volume Growth 2005-2010
Table 190 Forecast Value Sales of Wine by Fastest Growing Market: Total Value and %of World Total 2005-2010
Table 191 Forecast Sales of Wine by Fastest Growing Market % Growth: %Total Value Growth 2005/2010
Table 192 Forecast Per Capita Volume Consumption of Wine by Fastest Growing Market: 2005-2010
Table 193 Forecast Per Capita Expenditure on Wine by Fastest Growing Market: 2005-2010

18. Appendices

18.1 Product Coverage and Definitions
Still light grape wine
Still red wine
Still white wine
Still rosé wine
Sparkling wine
Fortified wine and vermouth
Non-grape wine
FABs (flavoured alcoholic beverages)
Beer
Spirits

18.2 Regional Coverage and Definitions

Western Europe
Eastern Europe
North America
Latin America
Asia
Australasia
Africa and the Middle East

18.3 Other Country Coverage and Definitions
Other Western Europe
Other Eastern Europe
Other Latin America
Other Asia-Pacific
Other Africa and the Middle East

18.4 Distribution Coverage and Definitions
Retail distribution definitions

18.5 Research Methodology
Introduction
Summary of research programme
Desk research
Store checks
Company research
Trade interviews
Market analysis
Data standardisation
Central research and database finalisation
18.6 Exchange Rates
Table 194 Exchange Rates 2000-2005
18.7 Inflation Rates
Table 195 Inflation Rates 2001-2005
18.8 Population
Table 196 Population 2000-2005

Allied Domecq Plc;
Bacardi & Co Ltd;
Brown-Forman Corp;
Constellation Brands Inc;
Diageo Plc;
E & J Gallo Winery;
Foster's Group Ltd;
Freixenet SA;
Kendall-Jackson Wine Estates;
KWV Group;
LVMH
Moët
Hennessy
Louis Vuitton;
Pernod Ricard Groupe;
Rémy Cointreau;
Robert Mondavi Corp;
Southcorp Holdings Ltd;
Suntory Ltd;
Viña Concha y Toro SA;
Vincor International Inc

Note: Product cover images may vary from those shown

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