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Skin Care Market Research in China 2005 (English Version)
Research In China, Oct 2005, Pages: 250
In China's skin care market, the competition among home-made, joint-ventured and imported products is getting increasingly fierce. Foreign and joint venture brands mainly dominate the top grade market, while domestic brands centralize in middle and low grade market by way of small profits but quick turnover. Currently there are over 1300 skin care products in the Chinese market. Skin care sales in different regions account for 26-35 percent of the total cosmetics sales, because the purchase rate and usage rate of skin care products in China are relatively high.
According to the latest statistics, worldwide skin care sales are about $28.7 bn, accounting for over 15 percent of total cosmetics sales. Japan occupies 20 percent of the total world market followed by the US at 19 percent. In the U.S. market, skin care products account for 21.2 percent of the total cosmetics categories, with sales representing 36 percent. Japan's skin care sales are $5.7 bn, $0.3 bn higher than that of the U.S. and 3.6 times of that of China. Europe has been increasing rapidly in skin care market in recent years, representing 31 percent of worldwide market. Skin care products sales in China reached $10.7 bn in 2004.
Under the fierce competition, domestic brands have been multi-polarized. Some once famous brands have died out or declined to regional brands. While most domestic makers are struggling with hardship, Shanghai Jahwa, Beijing Sanlu and Shenzhen Lisida, who have emphasized attention on brand value and establishing a strong brand, have made great progress in the market and have gained achievements in the middle and low grade market. As the trans-nationals are using the Chinese market as a base to realize their worldwide expansion goals, the pricing and distribution network advantages domestic brands once had will disappear.
This report uses a great deal of data from Chinese National Bureau of Statistics, China Customs General Administration, State Economic & Trade Commission, Light Industrial Statistics Bureau, State Commercial Information Center, and China Association of Fragrance Flavor and Cosmetic Industry. Also it refers to over one hundred industrial publications such as Cosmetic Newspaper, China Cosmetics, Commodity Chemical Information, Beauty and Fashion, and FrendsChina. This report deals with the status of the global skin care market and China's skin care market, demand and supply of skin care raw materials, sales channels of skin care products, leaders in the skin care market, current consumer psychology, and trends of skin care market.
This title is also available in the following language
Skin Care Market Research in China 2005 (Chinese Version)
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