1. Overview of licensed market through 1999 to 2000 2. Trends in the market by category (29 categories) - Market size and recent market topics - Changes in the number of brands on the market - Market share by licensee and by brand - Sales ranking by brand - Data of major licensees by brand (incl. the year when a licensee launched the subject brand business) 3. List of master licensees (123 firms) 4. List of licensees (882 firms) This publication replaces (since 1998 Jan.).
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