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Eastern Europe B2C E-Commerce Market 2015

  • ID: 3605914
  • January 2016
  • Region: Eastern Europe, Europe
  • 159 Pages
  • yStats GmbH & Co. KG
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Double-Digit Growth Rates for B2C E-Commerce Sales in Eastern Europe

FEATURED COMPANIES

  • Alibaba.com
  • Bonprix
  • Elefant.ro
  • Lamoda
  • Okazii.ro
  • Teknosa
  • MORE

The fourth largest region worldwide in terms of B2C E-Commerce sales, Eastern Europe is home to several emerging online retail markets. However, despite the double-digit growth rates of these markets, Eastern Europe’s share of global B2C E-Commerce is predicted to remain unchanged for the next four years, due to more rapid expansion of the Asia-Pacific region. B2C E-Commerce sales accounted for only a small one-digit share of the total retail sales in Eastern Europe in 2015, less than half of the shares in North America, Western Europe and Asia-Pacific. This is an indication of the potential for further online retail growth in Eastern Europe, supported by increasing Internet and online shopper penetration in its leading countries.

Russia was by far the largest B2C E-Commerce market in Eastern Europe in 2014. Though both in Russia and Ukraine unfavorable economic conditions and devaluation of currencies over the previous two years had a negative impact on the consumers’ purchasing power, B2C E-Commerce sales in local currency continue to grow rapidly there, spurred by improving Internet penetration and increasing interest in making purchases over the Internet.

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FEATURED COMPANIES

  • Alibaba.com
  • Bonprix
  • Elefant.ro
  • Lamoda
  • Okazii.ro
  • Teknosa
  • MORE

1. Management Summary

2. Regional
- Breakdown of Global B2C E-Commerce Sales, by Regions and Sub-Regions, incl. Eastern Europe, in %, 2014 & 2019f
- B2C E-Commerce Share of Total Retail Sales, by Global Regions, incl. Eastern Europe, in %, 2015e
- B2C E-Commerce Sales in Europe, by Sub-Region, incl. Eastern Europe, in EUR billion, and in % Year-on-Year Change, 2014
- B2C E-Commerce Sales in Eastern Europe, in USD billion, and in % Year-on-Year Change, 2014 - 2019f
- B2C E-Commerce Share of Total Retail Sales in Eastern Europe, in %, 2014 - 2019f
- B2C E-Commerce Sales, by Selected Countries in Eastern Europe, in EUR billion, 2014
- Number of Internet Users and Penetration in Eastern Europe, by Selected Countries, in millions and in % of Population, 2013 - 2019f
- Number of Smartphone Users and Penetration in Eastern Europe, by Selected Countries, in millions and in % of Mobile Phone Users, 2013 - 2018f
- Internet Penetration in the EU Countries, incl. Eastern European Countries, in % of Individuals, 2011 - 2015
- Online Shopper Penetration in the EU Countries, incl. Eastern European Countries, in % of Internet Users, 2011 - 2015

3. Russia
3.1. Overview
- B2C E-Commerce Overview and International Comparisons, December 2015
3.2. Trends
- B2C E-Commerce Trends Overview, December 2015
- Cross-Border E-Commerce Statistics, incl. Number of Orders by Location and Platform, Number of Parcels and Average Check, 2013 & 2014
- Smartphone User Penetration and Mobile Shopper Penetration, in % of Online Shoppers, by Age Group and Total, October 2015
3.3. Sales & Shares
- Historic B2C E-Commerce Sales, in RUB billion, by Comparative Estimates, 2009 – 2014
- B2C E-Commerce Sales Forecasts, in RUB billion, by Comparative Estimates, 2014 - 2019f
- B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2014 - 2020f
3.4. Users & Shoppers
- Monthly Internet Audience, in millions and in % of Adult Population, Summer 2011 - Summer 2015
- Number of Online Shoppers, in millions and in % of Internet Users, 2013 & 2014
- Online Shopper Penetration, by Gender, Age Group and Location Type, in % of Internet Users in the Relevant Group, November 2014
3.5 Products
- Product Categories Purchased Online, in % of Online Shoppers, 2013 & 2014
- B2C E-Commerce Sales by Product Categories, in RUB billion, 2013 & 2014
3.6. Payment
- Payment Methods Used in Online Shopping, in % of Online Shoppers, 2011 – 2014
3.7. Delivery
- Breakdown of B2C E-Commerce Orders by Delivery Methods, in %, 2013 & 2014
3.8. Players
- B2C E-Commerce Players Overview, December 2015
- Top 20 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB billion, Number of Orders, in thousands, Average Check, in RUB, and Main Product Category, H1 2015

4. Poland
4.1. Overview
- B2C E-Commerce Overview and International Comparison, January 2016
4.2. Trends
- M-Commerce Sales, in PLN billion, 2013 & 2016f
- Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014
4.3. Sales & Shares
- B2C E-Commerce Sales, in PLN billion, by Comparative Estimates, and CAGR, in %, 2013 - 2016f
- B2C E-Commerce Share of Total Retail Sales, by Comparative Estimates, 2014 - 2018f
4.4. Users & Shoppers
- Internet Penetration, in % of Individuals, 2011 – 2015
- Online Shopper Penetration, in % of Individuals, 2011 – 2015
- Online Shopper Penetration, by Gender and Age Group, in % of Individuals, 2014 & 2015
4.5 Products
- Product Categories Purchased Online, in % of Online Shoppers, 2014 & 2015
4.6. Payment
- Breakdown of Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2014
4.7. Delivery
- Breakdown of Delivery Methods Most Used in Online Shopping, in % of Online Shoppers, April 2015
4.8. Players
- E-Commerce Player Overview, December 2015
- Top 5 Most Recognized E-Commerce Websites, in % Internet Users, April 2015

5. Turkey
5.1. Overview
- B2C E-Commerce Market Overview and International Comparisons, January 2016
5.2. Trends
- M-Commerce Share of Total B2C E-Commerce Sales, in %, Q1 2015
- Number and Value of Cross-Border E-Commerce Transactions with Bank Cards, in millions and in TRY million, Q1 2013 - Q1 2015
5.3. Sales & Shares
- B2C E-Commerce Sales, by Segment, in TRY billion, 2013 & 2014
- B2C E-Commerce Share of Total Retail Sales, in %, 2014
5.4. Users & Shoppers
- Internet Penetration, in % of Individuals, 2011 - 2015
- Online Shopper Penetration, in % of Internet Users, 2011 - 2015
5.5 Products
- Product Categories Purchased Online, in % of Online Shoppers, by Gender, 12 Months to March 2015
5.6. Payment
- Number and Value of Domestic E-Commerce Transactions with Bank Cards, in millions and in TRY million, Q1 2013 - Q3 2015
5.7. Delivery
- Problems Encountered in Online Shopping, incl. Delivery, in % of Online Shoppers, by Gender and Total, 12 Months to March 2015
5.8. Players
- B2C E-Commerce Players Overview, January 2016
- Breakdown of B2C E-Commerce Market Shares, by Players, in %, 2014

6. Greece
6.1. Overview
- Overview and International Comparisons, January 2016
6.2. Trends
- Share of Online Shoppers Purchasing Online due to Direct Price/Product Comparisons, in %, 2014 & 2015
- Top Three Reasons to Shop Online and Top Three Main Sources of Information in Online Purchases, in % of Online Shoppers, 2015
6.3. Sales & Shares
- B2C E-Commerce Sales, in EUR billion, 2013 & 2014
6.4 Users & Shoppers
- Internet Penetration, in % of Households, 2011 – 2015
- Online Shopper Penetration, in % of Internet Users, 2011 – 2015
- Breakdown of Online Shopper Penetration, by Age and Gender, in %, Q1 2015
6.5 Products
- Product Categories Purchased Online, in % of Online Shoppers, 12 Months to March 2015
6.6 Payment
- Breakdown of Payment Methods Used in Online Shopping, in %, July 2015
6.7 Delivery
- Breakdown of Problems Encountered in Online Shopping, incl. Delivery-Related, in % of Online Shoppers, 12 Months to March 2015
6.8 Players
- Top 10 E-Commerce Websites, by Website Rank, incl. Website Type and Website Visits, December 2015

7. Czech Republic
7.1 Overview
- Overview and International Comparisons, January 2016
7.2. Trends
- Share of B2C E-Commerce Websites with Mobile Sites, in %, 2014 & 2015e
- Cross-Border Online Shopper Penetration, by Location of Seller, incl. Any Foreign Country, Other EU Countries, Non-EU Countries, in % of Online Shoppers, by Gender and Age Group, Q2 2015
7.3. Sales & Shares
- B2C E-Commerce Sales, in CZK billion and in % Year-on-Year Change, 2010 - 2015e
- B2C E-Commerce Share of Total Retail, in %, 2015e & 2017f
7.4 Users & Shoppers
- Internet Penetration, in % of Households, 2011 - 2015
- Number of Online Shoppers, in millions and in % of Population, 2010, 2012, 2014 & 2015
- Online Shopper Penetration, by Age and Gender, in % of Internet Users, Q2 2015
7.5 Products
- Product Categories Purchased Online, in % of Online Shoppers, by Gender and Age Group, Q2 2015
7.6 Payment
- Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015
7.7 Delivery
- Breakdown of Preferences over the Speed of Delivery, in % of Online Shoppers, August 2015
7.8 Players
- B2C E-Commerce Players Overview, January 2016
- Breakdown of Online Shops? Market Share by Product Category, in %, H1 2015

8. Ukraine
8.1 Overview
- Overview and International Comparisons, January 2016
8.2 Trends
- Share of Online Shoppers Placing Orders Online via Social Networks, in %, 2013 & 2014
8.3 Sales & Shares
- B2C E-Commerce Sales, in UAH billion, 2014 - 2017f
- B2C E-Commerce Share of Total Retail Sales, in %, 2014
8.4 Users & Shoppers
- Internet Penetration, in % of Individuals, 2010 - 2014
- Number of Online Shoppers, in millions, Q3 2013 & Q3 2014
8.5 Products
- Product Categories Purchased Online, in % of Online Shoppers, Q3 2014
8.6 Payment
- Share of Online Shoppers Paying by Card, in %, 2015
8.7 Delivery
- Most Important Factors in Online Shopping, incl. Delivery, in % of Online Shoppers, Q3 2014
8.8 Players
- Breakdown of Online Shops by Market Share, by Electronics & Household Appliances and Clothing & Shoes, 2014

9. Romania
9.1 Overview
- Overview and International Comparisons, January 2016
9.2 Trends
- Breakdown of Online Transactions with Payment Cards, by Cross-Border and Domestic, in %, 2014
9.3 Sales & Shares
- B2C E-Commerce Sales, in EUR billion, 2013 & 2014
- B2C E-Commerce Share of Total Retail Sales, in %, 2014
9.4 Users & Shoppers
- Internet Penetration, in % of Individuals, 2011 - 2015
- Online Shopper Penetration, in % of Internet Users, 2012 - 2015
9.5 Products
- Top 3 Product Categories in B2C E-Commerce, by Rank, 2014
9.6 Payment
- Share of Cash on Delivery Payment for Online Purchases, in % of Online Purchases, 2014
9.7 Delivery
- Main Disadvantages of Online Shopping, incl. Delivery Costs, September 2014
9.8 Players
- Top 10 Most Visited E-Commerce websites, by in % Internet Users, September 2015

10. Hungary
10.1 Overview
- Overview and International Comparisons, January 2016
10.2 Trends
- Average Spending on Online Purchases via Mobile Devices per Shopper, in HUF thousand, 2014 & 2015f
10.3 Sales & Shares
- B2C E-Commerce Sales, in HUF billion, 2013 & 2014
- B2C E-Commerce Share of Total Retail, in %, 2013 & 2014
10.4 Users & Shoppers
- Internet Penetration, in % of Individuals, 2010 - 2014
- Online Shopper Penetration, in % of Population, 2010 - 2014
10.5 Products
- Breakdown of Product Categories Purchased Online, in % of Online Shoppers, 2014
10.6 Payment
- Share of Payment on Delivery of Total Online Shopping Spending, in %, 2014
10.7 Delivery
- Preferences over Delivery Methods, in % of Online Shoppers, 2014 & 2015
10.8 Players
- E-Commerce Websites Type Uses, in % of Online Shoppers, 2014 & 2015
- Top 15 E-Commerce Websites, by Website Rank, incl. Website Type and Website Visits, November 2015

11. Belarus
11.1 Overview
- Overview and International Comparisons, January 2016
11.2 Trends
- Breakdown of Online Purchases by Device Used, in %, Q1 2015
- Countries and Regions Purchased Online from, 6 Months to September 2014
11.3 Sales & Shares
- B2C E-Commerce Sales, in USD million, 2013 & 2014
- B2C E-Commerce Share of Total Retail Sales, in %, 2013
11.4 Users & Shoppers
- Internet Penetration, in % of Individuals, 2010 - 2014
- Online Shopper Penetration, in % of Internet Users, 2013 - 2015
11.5 Products
- Products Purchased Online, in % of Online Shoppers, 2014
11.6 Payment
- Breakdown of Last Online Purchase by Payment Methods, in % of Online Shoppers, September 2014
1.7 Delivery
- Breakdown of the Last B2C E-Commerce Order by Delivery Method, by Order Value, in % of Online Shoppers, September 2014
11.8 Players
- Top 10 E-Commerce Websites by Website Rank, January 2015

Note: Product cover images may vary from those shown
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- Alibaba.com
- Aliexpress.com
- Allegro
- Allo
- Altex.ro
- Alza.cz
- Arukereso.hu
- Bonprix
- Cel.ro
- Ceneo
- Citilink
- Deal.by
- E-Dostavka.by
- E-Shop.gr
- eBay
- Elefant.ro
- Emag.ro
- Exist
- Gittigidiyor
- Hepsiburada.com
- Jofogas.hu
- Lamoda
- Le Boutique
- Levneelektro.cz
- Mall.cz
- Markafoni
- Modnakasta
- n11.com
- OLX
- Okazii.ro
- Oz.by
- Rozetka
- Shop.by
- Skroutz.gr
- Tchibo.cz
- Teknosa
- Ulmart
- Vatera.hu
- Wildberries
- Wildberries.by
- Xe.gr
- Zalando

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